RAGHAVENDRA MEDAR
Bangalore
Summary
With a proven track record of driving a 75% revenue growth at Times Innovative Media Limited, I excel in strategic media planning and campaign management. My analytical skills and cooperative nature have consistently enhanced client relationships and team efficiency. Expert in M.S. Excel and adept at turning data into actionable insights.
Overview
20
20
years of professional experience
Work History
Group Media Manager
Times Innovative Media Limited
Bangalore
09.2016 - Current
- Company Overview: Established in 2005, we have emerged as the undisputed leader in the Indian outdoor advertising industry.
- Our success stems from the ability to provide a national network of comprehensive and customized OOH solutions to advertisers, giving them the flexibility to target mass, as well as niche, segments.
- Our presence in Delhi, Mumbai, Bengaluru, Indore, Coimbatore, Trichy, and Mauritius, with key media formats and properties like the airports and metro rail, bus shelters, and expressways, ensures that you reach your consumers, no matter where they are!
- Media planning, selling, buying, and servicing all corporate, as well as government, clients across India.
- Handling pan-India banking business for all Times OOH properties, and additional responsibility for the Ahmedabad digital screens project and Goa International Airport project (MOPA Airport).
- Drove a revenue growth of 75% across the region, i.e., South, North, East, and West.
- By doubling the client count and penetration exclusively for the banking and corporate sectors.
- Selling media properties of Delhi, Mumbai, Matrious, Indore, Kolkata, Goa, Coimbatore, and Trichy International Airports.
- Traveling across India to generate revenue for all Times OOH properties, i.e., airports, metro, bus shelters, trading, etc.
- Also, actively managed the brand awareness of the airport across media planners and brand managers.
- Increased corporate and government business clients across all assets in terms of revenue share, as well as client penetration.
- Initiated several sales processes to ensure improvements in the efficiency of the team and back-end processes.
- Work closely with several clients, agencies, and airport authorities for campaign execution possibilities.
- Effective media planning and execution of the plan across India, visiting the sites, and obtaining confirmation.
- Based on the client's brief, we need to make the media plan and ensure the campaign will be up by the specified dates.
- Interacting with all the clients, enhancing the company revenue, and looking for new client opportunities.
- Established in 2005, we have emerged as the undisputed leader in the Indian outdoor advertising industry.
- Our success stems from the ability to provide a national network of comprehensive and customized OOH solutions to advertisers, giving them the flexibility to target mass, as well as niche, segments.
- Our presence in Delhi, Mumbai, Bengaluru, Indore, Coimbatore, Trichy, and Mauritius, with key media formats and properties like the airports and metro rail, bus shelters, and expressways, ensures that you reach your consumers, no matter where they are!
Media Planner
TDI International India Private Limited
Bangalore
01.2011 - 01.2016
- Company Overview: TDI is the pioneer of organized Airport advertising in India and has the largest network of outdoor advertising inventory in the country
- TDI has exclusive advertising rights across 9 Airports and 73 Delhi Metro stations in India
- Additionally, through TDI Media Services, TDI offers a full range of outdoor advertising solutions across all cities pan India
- TDI also has a boutique internet and mobile advertising division, MAD, which provides innovative digital solutions to corporates across the country
- Media planning, buying and service all corporate clients across Karnataka
- Drove a revenue growth of 35% across the region, by doubling the client count and penetration
- Planned and executed several branding activities at the airport and Delhi Metro Stations at Delhi
- Actively managed the brand awareness of the airport across media planners and brand mangers
- Increased government and retail client penetration levels effectively
- Initiated several sales processes to ensure improvements in efficiency of the team and back-end processes
- Work closely with several clients to design special customized solutions
- Travelling across Karnataka and responsible for revenue generate for our assets part
- Effective media planning and execute the plan across India and visit the sites and get the confirmation
- Based on the client's brief, needs to make the media plan and make sure campaign will be up as per the specified dates
- Interacting with all the clients and enhance the company revenue and look for new client opportunities
- TDI is the pioneer of organized Airport advertising in India and has the largest network of outdoor advertising inventory in the country
- TDI has exclusive advertising rights across 9 Airports and 73 Delhi Metro stations in India
- Additionally, through TDI Media Services, TDI offers a full range of outdoor advertising solutions across all cities pan India
- TDI also has a boutique internet and mobile advertising division, MAD, which provides innovative digital solutions to corporates across the country
Sales Executive Leader
Info Network Management Company Limited
Bangalore
05.2009 - 12.2011
- Company Overview: Callezee services are based on a simple method of information search system using the most popular communication media - Print, Telecom, and Internet
- Info Network Management Co
- Pvt
- Ltd (INMAC) is a multi-media information service organization that is currently covering 17 cities across India, under the brand name Callezee
- Handling & leading a group of Sales Executives
- Building a Responsible result-oriented Team
- To achieve the given sales Targets
- Conducting the daily, Weekly & Monthly meetings to analyse the Executive's performances
- Rectifying the problems of the Executives & providing the solutions to excel in their performance
- To generate reports daily, weekly, & monthly wise and submit it to the immediate Superior
- To excel daily, monthly and Canvas targets
- Callezee services are based on a simple method of information search system using the most popular communication media - Print, Telecom, and Internet
- Info Network Management Co
- Pvt
- Ltd (INMAC) is a multi-media information service organization that is currently covering 17 cities across India, under the brand name Callezee
Sales Unit Head
GETIT INFOSERVICES LTD
Bangalore
08.2005 - 04.2009
- Company Overview: The pioneer Yellow Pages Publishing Company of the Country, an enterprise of 83-year-old prestigious Tej Bandhu Group, who brought the concept of official Telephone Directories with Yellow pages in India
- The largest circulated yellow pages, having range of products like B2B, B2C, and online National B2B portal (www.getit.co.in), www.tradeget.com for international marketing, talking Yellow Pages getitNow!!! 4444 4444 etc
- Sales Unit Head for Yellow Pages, White Pages & Bizlist space selling in different cities
- Job involves complete Sales activities like Business Planning, Canvass (Project) Planning, Sales & Marketing, Call Strategy, Manpower Budgeting, Database Management, and Sales Training & Responsible for Sales Target
- Accountable for time bound sales objectives, plans and execution, Ad
- Agencies / Corporate customer relationship, sales and brand promotional activities
- The pioneer Yellow Pages Publishing Company of the Country, an enterprise of 83-year-old prestigious Tej Bandhu Group, who brought the concept of official Telephone Directories with Yellow pages in India
- The largest circulated yellow pages, having range of products like B2B, B2C, and online National B2B portal (www.getit.co.in), www.tradeget.com for international marketing, talking Yellow Pages getitNow!!! 4444 4444 etc
- Achieved Bangalore Canvas 109% in the year 2006
- Qualified for Incentive tour for an outstanding performance (138%) in the year 2007 to Dubai
- Achieved Bangalore Canvas 106% in the year 2008 & also achieved Mangalore canvas at 125% & Mysore Canvas at 110%
Education
MBA - Marketing
VTU
01.2005
B.com -
Vijayanagara College
Gulbarga01.2003
Skills
- Good analytical and logical skills
- Ability to understand concepts quickly
- Helpful and cooperative nature
- Being committed to a given job
- MS Office
- MS Word
- MS Excel
- MS PowerPoint
- Tally
- Campaign management
- Strategic recommendations
- Media activity planning
Disclaimer
I hereby declare that the above information given above is correct and true to best of my knowledge.
Languages
- English
- Hindi
- Kannada
- Telugu
- Tamil
Personal Information
- Date of Birth: 04/22/80
- Gender: Male
- Nationality: Indian
Timeline
Group Media Manager
Times Innovative Media Limited
09.2016 - Current
Media Planner
TDI International India Private Limited
01.2011 - 01.2016
Sales Executive Leader
Info Network Management Company Limited
05.2009 - 12.2011
Sales Unit Head
GETIT INFOSERVICES LTD
08.2005 - 04.2009
MBA - Marketing
VTU
B.com -
Vijayanagara College