Rahul Aher

• As the Assistant Digital Marketing Manager at thinKitchen, I drive growth and enhance online visibility by executing performance marketing strategies across Google, Facebook, Amazon, Flipkart, and our D2C e-commerce channels. I manage and optimize advertising campaigns to achieve targeted ROAS and efficient ACOS.
• I lead SEO efforts that significantly boost organic traffic and implement growth hacks to enhance e-commerce success. Additionally, I oversee marketplace management on platforms like Amazon, driving substantial sales growth.
• I manage a strategic website overhaul to improve user experience and use a data-driven approach to continuously refine our marketing strategies. This includes developing integrated marketing communications and innovative marketing automation & WhatsApp campaigns.
• I supervise day-to-day operations, ensuring performance, quality, and service expectations are met, thereby enhancing customer satisfaction by promptly addressing and resolving issues.

• As Digital Marketing Manager at Step App, I enhanced visibility and engagement by mastering Google, Facebook, and LinkedIn ads, leveraging Google Analytics and other tools for data-driven decision-making. I also led a targeted scholarship campaign that generated thousands of leads and significantly improved ROI.
• I developed and executed comprehensive digital marketing strategies, encompassing SEO/SEM, marketing database management, email, social media, and display advertising campaigns. This included managing PPC campaigns across major search engines and social media platforms, optimizing spend and performance based on ROI and KPIs.
• I maintained a robust social media presence that drove engagement and brand awareness, and spearheaded experiments and conversion tests in collaboration with internal teams to optimize landing pages.
• I evaluated the end-to-end customer experience across multiple channels, working closely with agencies and vendor partners, and stayed current with emerging technologies to provide strategic leadership and innovative growth strategies.

• As a Digital Marketing Executive, I conducted thorough SEO competitor analyses and utilized Google Analytics to produce detailed performance reports. I managed successful Google and Facebook ad campaigns, enhancing brand visibility and lead generation, and developed SEO-optimized content in collaboration with the content team.
• My role encompassed extensive keyword research, keeping abreast of SEM trends, and adapting strategies in response to changes in Google’s algorithms. I also led webinars to engage clients, managed our LinkedIn profile to boost professional networking, and significantly increased website traffic and customer retention.
• Through strategic SEO practices and targeted email marketing campaigns, I effectively enhanced customer engagement and retention, demonstrating a strong ability to adapt and innovate within the digital marketing sphere.

• Increased website traffic by implementing search engine optimization strategies and keyword research.
• Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
• Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
• Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
• Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.

As an SEO Executive, I spearheaded keyword research to align with client targeting goals and recommended strategic changes to website architecture, content, and linking to bolster SEO rankings for target keywords. I managed successful link-building campaigns, securing high-quality backlinks from reputable sources, and significantly improved website rankings through meticulous keyword optimization and on-page content enhancement.

• Lead growth and performance marketing initiatives for D2C, B2C, and B2B brands, driving revenue growth, customer acquisition, sales conversion, profitability, and long-term business scalability.
• Develop and execute full-funnel marketing strategies across awareness, consideration, conversion, retention, and advocacy stages, ensuring a seamless customer journey and maximizing conversion opportunities at every touchpoint.
• Manage and scale paid media investments across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), LinkedIn Ads, Amazon Ads, and marketplace advertising platforms to drive profitable growth.
• Drive ecommerce growth through acquisition strategy, conversion rate optimization (CRO), merchandising, offer optimization, retention marketing, customer lifecycle management, and marketplace expansion.
• Optimize end-to-end user journeys across websites, landing pages, marketplaces, CRM touchpoints, and marketing funnels to improve conversion rates, customer experience, and revenue performance.
• Own marketing performance metrics including Revenue, Sales, ROAS, CAC, LTV, Conversion Rate, Contribution Margin, Customer Retention, and overall Marketing ROI.
• Build and implement marketing automation ecosystems across CRM, email marketing, WhatsApp automation, audience segmentation, remarketing, and customer lifecycle programs to improve engagement and conversion efficiency.
• Establish robust measurement and attribution frameworks using GA4, GTM, Looker Studio, Meta Pixel, power BI, LinkedIn Insight Tag, Conversion APIs, and CRM integrations to enable accurate performance tracking and data-driven decision-making.
• Conduct funnel analysis, customer journey mapping, cohort analysis, attribution modeling, audience segmentation, and experimentation programs to identify growth opportunities and improve marketing effectiveness.
• Manage ecommerce operations and growth initiatives across Shopify and major marketplaces including Amazon, Flipkart, Myntra, Ajio, Nykaa, and Tata Cliq.
• Lead SEO, content marketing, affiliate marketing, retention marketing, performance creative strategy, and conversion-focused campaigns to accelerate business growth.
• Execute continuous A/B testing across ads, creatives, landing pages, product pages, checkout flows, offers, and customer journeys to improve conversion rates and maximize return on marketing investments.
• Collaborate with sales, product, technology, operations, and leadership teams to align marketing initiatives with commercial objectives and business growth targets.