RAHUL ATHOTA

With a robust background in sales and marketing, coupled with a passion for mentoring students in their career pursuits, I bring a wealth of experience to academia. My expertise extends to fostering vibrant student communities within educational settings, complemented by my ongoing research endeavors as a Ph.D. Candidate. Additionally, I've dedicated two years to teaching MBA students and contributing to scholarly discourse through publications in reputable journals. Now, I am enthusiastic about transitioning into an academic role where I can continue to inspire and empower the next generation of scholars.

UGC NET Assistant Professor and JRF

• Published Research Paper titled “A study on Role of Gender Differences of Generation Y (Millennials)" in Jaipuria International Journal of Management Research (ISSN 2454- 9509).

• Published Research Paper titled “Analysis of Factors Influencing on Consumer Buying Behavior on Men’s grooming Products" in NeuroQuantology (ISSN 1303- 5150) (SCOPUS Indexed Journal)

• Published Research Paper titled “Consumers' Purchasing Behaviour Towards Men’s Grooming Products" in IJFANS International Journal of Food and Nutritional Sciences (ISSN 2320- 7876) (UGC Carelist)