Rahul Bhatia
Senior Business Partner
Gurgaon
Summary
A proven Media and Advertising Sales professional with deep knowledge in solution driven approach, wants to step up and be a part of new challenges and create value for organizations where creativity, individuality and spirit of self-starters are recognized and grown.
Accomplished media sales professional with comprehensive background of achieving advertising sales goals. Have strong and successful track record in selling Radio, TV and on-ground Events. Have extensive industry relationship with agencies and clients across various levels.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Sr. Business Partner – Sales
Reliance Broadcast Network Ltd. – BIG FM
9 2023 - Current
- Responsible for achieving targets through Ad sales of Radio inventory (FCT) and by providing customized solutions to clients
- Team Handling - Managing a team of 4 members. conceptualizing innovative pitches, customizations/integrations as required by clients, achieving targets, examining growth opportunities, enabling sales improvements, and annual sales strategy development along with pipeline management.
- Closely working with the programming & service teams to ensure superior execution of all campaigns & activations
- Coordinating with the Media Agencies & Clients to ensure incremental sales pipeline
Sr. Manager – Sales
Zee Media Corporation Limited
2021.11 - 2023.09
- Build Key Account Management - managing core business of Ad sales for 11 channels of ZMCL including Zee Bharat, Zee 24 Ghanta & 9 other Regional News Channels, across key Corporate Clients
- Revenue Generation – Ad Space selling, concept/ event sales, client integration, program sponsorship of TV and digital integrated properties to ensure that client’s objectives are met, and revenue targets are exceeded
- Servicing existing accounts and new business development to achieve long-term success.
Group Head – Corporate Sales
DB Corp. Ltd. – 94.3 MY FM
2017.08 - 2021.10
- Target/Strategy planning on Yearly/Quarterly/Monthly basis
- Key focus on clients that are active in print media and have huge budgets but not advertising through radio
- Creating innovations apart from routine commercials
- Working with clients to analyze their brand requirements and provide innovative ideas through air/ground media plans
- Market mapping - generating competitor information and managing ourselves ahead of them
Education
B. Com. - B.Com
Christ Church College, Kanpur University
Kanpur 2004.07 - 2007.07
10+2 (CBSE) - undefined
Sir Padampat Singhania Education Centre, Kanpur
10th (CBSE) - undefined
Sir Padampat Singhania Education Centre, Kanpur
MBA (Full Time) -
Indus World School of Business, Noida
Skills
Media Sales, Advertising Solution, Customer Relations, Data Analysis, Market Development
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Categories Handled
Automobiles, Telecom, Consumer Goods, FMCG, Communications, etc.
Core Competencies2
- Hands-on experience in charting out sales strategies & contributing towards enhancing business volume.
- Extensive experience in developing revenue pipelines with proven conversion ratio by providing innovative advertising solution.
- Fusing drive & vision to identify opportunities and in making tactical decisions with an eye on long term strategies for achieving business objectives.
Professional Contour
- Reliance Broadcast Network Limited – BIG FM, Sr. Business Partner – Sales, 09/2023, Present, Gurgaon, BIG FM, one of India’s largest radio network with 58 stations, reaches out to 1200+ towns and 50,000+ villages and over 45 crore Indians across the country under. BIG FM is known for its timeless music.
- Zee Media Corporation Limited, Sr. Manager – Sales, 11/2021, 09/2023, Noida, Zee Media Corporation Ltd (ZMCL), India’s largest news network, touches the lives of millions of Indians through a clutch of national and regional news channels. There are 14 channels operated by ZMCL, which includes Zee News, Zee Business, WION, Zee Bharat and a few regional channels. ZMCL also supplies content to the international broadcasting business of Zee in USA, Europe, Africa, Middle East and Asia Pacific.
- DB Corp. Ltd. – 94.3 MY FM, Group Head – Corporate Sales, 07/2010, 10/2021, Noida, A pioneering brand in the radio space, 94.3 MY FM is the Radio Division of DB Corp Ltd. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across 7 states and expanded to 30 cities.
Personal Information
Total Experience: 13 Years 9 Months
Special Mention
- Captain of Football team at School Level.
- Appointed as a member of the Student Council during MBA.
Extracurricular Activities
Finalist of Tycoons - 2008 - The Great Leadership Hunt organized by Career Launcher. Secured 3rd place (Bronze) in Football Tournament of Cluster Level, organized by CBSE. Awarded in sports for Football, Kabbadi, Hockey, Kho-Kho, Athletics (Races, Jumps, and Marathon). Participated in dramatics in School and College level.
Disclaimer
I do hereby declare that the particulars of information and facts stated herein above are true, correct, and complete to the best of my knowledge and belief.
Timeline
Sr. Manager – Sales
Zee Media Corporation Limited
2021.11 - 2023.09
Group Head – Corporate Sales
DB Corp. Ltd. – 94.3 MY FM
2017.08 - 2021.10
B. Com. - B.Com
Christ Church College, Kanpur University
2004.07 - 2007.07
Sr. Business Partner – Sales
Reliance Broadcast Network Ltd. – BIG FM
9 2023 - Current
10+2 (CBSE) - undefined
Sir Padampat Singhania Education Centre, Kanpur
10th (CBSE) - undefined
Sir Padampat Singhania Education Centre, Kanpur
MBA (Full Time) -
Indus World School of Business, Noida
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