Rahul Joon
Gurgaon
Summary
SEO Manager with 11 years of experience in effective online marketing and optimization. Performed online research and keyword searches targeting new and potential clients. Produced performance reports using analytical data gained from research and client analysis.
Overview
12
12
years of professional experience
1
1
Certification
Work History
SEO Manager
British Telecom
01.2023 - Current
- Managed large-scale website migration projects, achieving challenging objectives and overseeing the successful transition of multiple B2B and B2C websites.
- Collaborated closely with Product, Tech, Content, and Marketing teams to ensure alignment on SEO goals and raise awareness of SEO's impact on business objectives.
- Led and mentored a team of SEO specialists, content creators, and analysts, fostering a collaborative and innovative environment to drive performance.
- Implemented comprehensive technical SEO audits and improvements, optimizing site architecture, URL structure, core web vitals, and mobile experience, resulting in a 71% increase in conversion rate (from 0.91% to 1.56%).
SEO Manager
Paytm
10.2021 - 01.2023
- Conducted website traffic analysis, keyword research, and competitor benchmarking to develop organic traffic campaigns, resulting in a growth from ~1,000 to ~200,000 monthly users.
- Managed on-page and technical SEO, including Schema Markup, AMP implementation, mobile optimization, speed improvements, and internal linking, significantly enhancing site performance.
- Developed and executed content marketing strategies based on trends and high-impact keywords, boosting engagement and conversion rates.
- Delivered daily, weekly, and monthly SEO reports, analyzing website behavior in search engines to ensure continuous optimization and performance improvements.
SEO Manager
Careers360
10.2018 - 10.2021
- Conducted website traffic analysis, keyword research, and competitor benchmarking to plan and execute organic traffic campaigns.
- Managed on-page and technical SEO, including Schema Markup, AMP implementation, mobile optimization, speed improvements, and internal linking.
- Oversaw SEO performance across 15+ subdomains and led successful website migration from subdomain to root domain.
- Delivered regular SEO reports (daily, weekly, monthly) and analyzed website behavior in search engines for continuous optimization.
SEO and Digital Team Lead
Innovative Web Ideas
06.2013 - 10.2018
- Trained new team members by relaying information on company procedures and safety requirements.
- Tracked and reported campaigns using SEO software.
- Managed daily PPC campaigns and SEO strategy implementation and monitored monthly spend to maintain budget parameters.
- Utilized SEO techniques to optimize content for search engine rankings.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Education
Master of Computer Applications - Computer Science
PDM Faculty of Engineering & Technology
Bahadurgarh, India07-2011
Bachelor of Arts - Arts
Atma Ram Sanatan Dharma College
New Delhi06-2008
Skills
- Competitor analysis
- Content strategy
- Content marketing
- Keyword optimization
- Keyword research
- User experience
- Google analytics
- Search engine marketing
- Content optimization
- Product team support
Certification
- Google Analytics Certification - Google.
- Google Ads Certification – Google.
Timeline
SEO Manager
British Telecom
01.2023 - Current
SEO Manager
Paytm
10.2021 - 01.2023
SEO Manager
Careers360
10.2018 - 10.2021
SEO and Digital Team Lead
Innovative Web Ideas
06.2013 - 10.2018
- Google Analytics Certification - Google.
- Google Ads Certification – Google.
Master of Computer Applications - Computer Science
PDM Faculty of Engineering & Technology
Bachelor of Arts - Arts
Atma Ram Sanatan Dharma College
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