Rahul Kumar
Bengaluru
Summary
Researcher with a background in communication management and consumer psychology, specializing in understanding consumer behavior and motivations. Proven track record in data analysis, project management, and strategic planning, delivering actionable insights for business growth. Recognized for high productivity and effective collaboration in achieving research objectives. Committed to continuous learning and applying observations to drive meaningful solutions.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Associate Research Manager
Drshti Strategic Research Services Pvt. Ltd
Bengaluru
05.2025 - Current
- Executed comprehensive qualitative research across FMCG, tech, finance, automobile, healthcare, and education sectors.
- Led design of research studies, developed discussion guides, and coordinated field activities.
- Moderated focus groups and Depth Interviews, analyzed data, and prepared detailed reports on findings.
- Provided expertise in consumer personas, brand equity diagnostics, segmentation, laddering, positioning, packaging evaluation, and product testing.
- Delivered actionable insights that informed brand strategies and product development initiatives.
Qualitative Research Intern
Drshti Strategic Research Services Pvt. Ltd
Bengaluru
04.2024 - 06.2024
- Conducted market surveys to gather consumer insights and preferences
- Analyzed data trends to inform strategic decision-making processes
- Engaged clients to identify specific research needs and objectives
- Assisted in developing targeted questionnaires for market studies
- Supported focus groups, interviews, and qualitative research methodologies
Brand Marketing Intern
Green Signal Entertainment
Mumbai
01.2024 - 03.2024
- Drove 23% increase in brand visibility through data-driven content strategies and optimized social media
- Supported major national political mandates by conducting research, developing messaging, and enhancing outreach workflows
- Managed film marketing for upcoming Marathi film, increasing presence on social media, OOH, and DOOH platforms
- Executed targeted communication planning to enhance audience engagement and campaign effectiveness
Production Manager
The Yellow Shutter
Bengaluru
06.2022 - 10.2022
- Streamlined production schedules, acted as a primary executioner, optimizing script writing, camera handling, production requirements and video editing to deliver production outcomes as DVC's and TVC's
- Collaborated with creative, technical, and client teams to resolve production challenges and equipment issues
- Acted as the key liaison between clients and production teams across all phases of filmmaking (Pre, during and post-production)
- Increased outreach efforts and onboarded seven Shark Tank–featured clients, expanding the company’s portfolio
- Coordinated production workflows for top brands, including General Mills, Reliance Trends, Manipal Hospitals, Cakezone, Mother’s Recipe, Nestasia, Flipkart Supercoins, and Nestle Maggi
Assistant Director Intern
Raasta Studios
Hyderabad
01.2022 - 03.2022
- Coordinated production schedules to optimize workflow and resource allocation
- Managed client communications to ensure project alignment and satisfaction
- Supported team members in executing creative concepts and project proposals
- Conducted research on industry trends to inform studio direction and decisions
- Assisted in developing strategic plans to meet organizational goals and objectives
Education
MBA - Communication Management
Symbiosis Institute of Media And Communication
Pune01.2025
B.Sc. - Mass Communication
School of Communications, XIMB
Bhubaneswar 01.2022
Intermediate And Matriculation - Science
St. Joseph's High School
Bhubaneswar 01.2019
Skills
- Consumer insights
- Market research
- Data analysis
- Project management
- Strategic communication
- Content strategy
Websites
Awards
- LinkedIn Top Voice for Video Production, 10/24 - 12/24
- Winner of Legend's Short Film Festival 2022, Void
- Critics Choice Award 2022, Next to God
- Outstanding Achievement Award 2022, Next to God
- Official Nomination for Pratibimb Film Festival 2022, Next to God
- Official Nomination for First-Time Filmmaker Sessions, Next to God
- Rajya Puraskar, Bharat Scouts and Guides, 2016
- Brown Belt, level I, Okinawa Martial Arts Academy, 2014
Certification
- Generative Al: The Evolution of Thoughtful Search - LinkedIn Learning (2023)
- What is Generative Al - LinkedIn Learning (2023)
- Write A Feature Length Screenplay for Film or Television - Coursera (2021)
- Adobe Premiere Pro: Video Editing - Udemy (2020)
- Writing about Films - Film Companion's Class in Session (2020)
Timeline
Associate Research Manager
Drshti Strategic Research Services Pvt. Ltd
05.2025 - Current
Qualitative Research Intern
Drshti Strategic Research Services Pvt. Ltd
04.2024 - 06.2024
Brand Marketing Intern
Green Signal Entertainment
01.2024 - 03.2024
Production Manager
The Yellow Shutter
06.2022 - 10.2022
Assistant Director Intern
Raasta Studios
01.2022 - 03.2022
MBA - Communication Management
Symbiosis Institute of Media And Communication
B.Sc. - Mass Communication
School of Communications, XIMB
Intermediate And Matriculation - Science
St. Joseph's High School