Rahul Mehra
New Delhi
Summary
Seasoned Sales and Marketing leader with 38 years of comprehensive experience, currently serving as Vice President of Sales & Marketing and Head of Marketing at Bansal Wire Industries Limited. Demonstrated history of driving growth, innovation, and strategic direction across various industry verticals. Skilled in customer relationship management, business development, and new product launches, with a commitment to excellence and fostering strong business relationships.
Overview
38
38
years of professional experience
Work History
Vice President & Group Head Marketing
Bansal Wire Industries Limited
New Delhi
10.2015 - Current
- Spearheaded customer relationship initiatives, resulting in enhanced client satisfaction and loyalty
- Led business development efforts, expanding market presence and identifying new business opportunities
- Managed key accounts, focusing on strategic, long-term partnerships
- Developed and executed business growth strategies, increasing market share and revenue
- Oversaw technical approval processes and streamlined production planning
- Led new product development, from concept to market launch.
General Manager Marketing
GARG INOX LTD
New Delhi
01.2012 - 09.2015
- Directed Sales and Marketing operations for Steel Wires, reporting to the Director of Marketing.
General Manager Marketing
Rajratan Global Wire Ltd
Indore
06.2011 - 12.2011
- Focused on key business development and managed client relationships.
General Manager Sales
Jamna Auto Industries Ltd.
New Delhi
04.2008 - 06.2011
- Led overall Sales operations, achieving targets through effective leadership and strategic positioning
- Developed new market segments and monitored existing product performances.
Deputy General Manager Marketing
Usha Martin Limited
New Delhi
07.2005 - 12.2007
- Drove customer relationship management, business development, and key account management
- Oversaw technical approvals and led new product development.
Deputy General Manager Marketing
JCT Limited
New Delhi
03.1991 - 07.2005
- Managed customer relationships, business development, and product development within the steel division.
Senior Sales Executive
MRF
New Delhi
12.1985 - 03.1991
- Managed the complete retail network of Delhi, enhancing sales and market reach.
Education
MBA - Sales & Marketing Management
Asian School of Management
01-2010
BBA -
Khalsa College, DU, North Campus
01-1983
High School Diploma -
Modern School Barakhamba Road
New DelhiSkills
- Business Growth Strategies
- Product Development
- Marketing Management
- Production Planning
- Customer Relationship Management (CRM)
- Key Account Management
- Sales & Business Development
- Sales Leadership
- Client Relationship Building
- Sales and Marketing Leadership
- Relationship Building
- Team Leadership
- Negotiation and Persuasion
- Critical Thinking
- Price Structuring
- Operations Management
- Business Development
Languages
Hindi
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Vice President & Group Head Marketing
Bansal Wire Industries Limited
10.2015 - Current
General Manager Marketing
GARG INOX LTD
01.2012 - 09.2015
General Manager Marketing
Rajratan Global Wire Ltd
06.2011 - 12.2011
General Manager Sales
Jamna Auto Industries Ltd.
04.2008 - 06.2011
Deputy General Manager Marketing
Usha Martin Limited
07.2005 - 12.2007
Deputy General Manager Marketing
JCT Limited
03.1991 - 07.2005
Senior Sales Executive
MRF
12.1985 - 03.1991
MBA - Sales & Marketing Management
Asian School of Management
BBA -
Khalsa College, DU, North Campus
High School Diploma -
Modern School Barakhamba Road
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