RAHUL MITTAL

Strategic Brand Building | 360° ATL-BTL-Digital Campaigns | Consumer Insights | Event & Outdoor Marketing | Budget & Vendor Management

• Strategic Marketing Execution – Develop and implement multi-channel marketing programs aligned with business objectives.
• ATL & BTL Campaigns – Execute 50+ campaigns monthly, including TV, radio, print, OOH, digital, and activation strategies.
• Branch Branding & Audits – Manage branding for new and existing branches with regular audits and enhancements.
• Outdoor Advertising – Oversee OOH campaigns such as wall paintings, wall wraps, and large-scale visibility initiatives.
• Consumer Insights & Research – Conduct market research to refine marketing strategies and communication.
• Customer Engagement – Organize testimonial shoots, photoshoots, and brand advocacy initiatives.
• Marketing Stock & Distribution – Manage nationwide inventory, procurement, and distribution of branding materials.
• Vendor & Procurement Management – Handle vendor coordination, material sourcing, and agency collaborations.
• Customer Reviews & Ratings – Monitor and enhance customer feedback and brand perception across touchpoints.
• Event Marketing – Plan and execute branding events, co-branding opportunities, and corporate engagements.
• Budget & Financial Management – Track marketing expenditures, PO closures, and quarterly budget reconciliations.
• POSM & Visibility Tracking – Ensure timely execution, dispatch, and implementation of marketing materials.
• Investor-Supported Branding – Leverage investor backing for large-scale brand growth and market expansion.

• Brand Strategy & Positioning - Developed and implemented strategic marketing plans to establish brand positioning and target key audiences across multiple channels for Yeppar and its diverse clientele, including Hero MotoCorp, Jaipur Metro, Radisson Hotels, Tata Steel, DLF, Mahindra, HDFC Bank, Indian Oil, Havells, Nestle, ITC, Hindustan Unilever, and PepsiCo.

• Innovative Marketing Through AR/VR/AI - Helped brands strengthen their market positioning by leveraging cutting-edge immersive technologies, including Augmented Reality, Virtual Reality, and Artificial Intelligence, to create unique and engaging consumer experiences. Developed interactive product demos, immersive storytelling campaigns, and AI-driven personalization strategies to enhance brand engagement.

• Campaign Execution & Management - Led end-to-end execution of marketing campaigns, ensuring seamless collaboration across internal teams and stakeholders. Spearheaded an AR-driven engagement campaign for Hero MotoCorp, enhancing customer experience through interactive digital solutions. Executed a real estate visualization campaign for DLF, enabling potential buyers to experience properties virtually before purchase. Launched an interactive packaging campaign for Nestlé, allowing customers to scan products and access exclusive AR content, boosting brand engagement.

• Market & Consumer Insights - Analyzed customer insights, consumer trends, and market dynamics to drive data-driven marketing strategies. Developed AR-powered wayfinding solutions for Jaipur Metro, improving passenger navigation and engagement. Conducted a consumer behavior study for HDFC Bank, leveraging insights to create an immersive banking experience through AR-based financial literacy tools. Designed an immersive retail experience for ITC, integrating AR displays in stores to enhance product discovery and customer interaction.

• Analytics & Performance Optimization - Created and maintained analytics reporting across multiple platforms, providing actionable insights to optimize marketing effectiveness. Measured success metrics for Radisson Hotels’ immersive marketing campaign, leading to a 15% increase in direct bookings through AR-enhanced experiences. Optimized Indian Oil’s digital engagement strategy, boosting customer interaction with AR-enabled product demonstrations at fuel stations. Analyzed the impact of PepsiCo’s interactive marketing campaign, using AR to drive higher engagement and in-store conversions.

• Lead Nurturing & Digital Engagement - Collaborated with email, performance marketing, and web teams to design, test, and refine lead nurturing tactics. Designed a personalized B2B outreach strategy for Tata Steel, increasing client engagement and sales conversions through interactive product demonstrations. Implemented an AR-powered customer education program for Havells, improving consumer awareness and product adoption rates. Developed an interactive loyalty campaign for Hindustan Unilever, enhancing customer retention through gamified AR experiences linked to product purchases.

• Campaign Management - Lead end-to-end campaign execution, including Above The Line, Below The Line, Key Opinion Leader management, events, and channel engagement to maximize brand impact.
• Budget Management - Strategically plan the marketing calendar and allocate budgets on a quarterly, half-yearly, and annual basis to optimize resource utilization.
• Agency & Vendor Management - Oversee and brief BTL/ATL agencies, event organizers, radio, print, OOH/outdoor advertisers, and retail branding partners to create high-impact visual marketing materials.
• Channel & Trade Marketing - Develop and implement retail marketing strategies, including Go-To-Market communication toolkits, POP/POSM planning, visual merchandising, exhibitions, and distributor/dealer meets to enhance market presence.
• Consumer Engagement - Identify high-potential clusters for product activations and execute campaigns such as roadshows, van activations, mall activations,Resident Welfare Association activities, shop-front activations, demo activities, and store launches to enhance brand visibility and awareness.
• Team Management - Lead and mentor the Rajasthan State marketing team, comprising 11 Assistant Product Managers and 34 Visual Merchandisers, ensuring alignment with business objectives while maintaining brand hygiene.
• Competitive Analysis - Monitor and analyze market trends and competitor activities, providing actionable insights to refine marketing strategies and sustain a competitive edge.

• Market Research & Competitive Analysis – Tracked product performance, analyzed market trends, and recommended promotional strategies.
• Campaign Management & Negotiation – Negotiated with suppliers and clients to finalize campaign details, ensuring cost-effective execution.
• Brand Promotions & Event Management – Executed ATL/BTL marketing strategies, including activations and events.
• Marketing Strategy & Execution – Developed and implemented marketing plans to boost brand awareness and customer engagement.
• Corporate Partnerships – Established and maintained strategic corporate tie-ups and client relationships.
• Outdoor Advertising & Rate Coordination – Managed complete outdoor advertising solutions and pricing coordination for Amul, LUX, Dollar, Idea, Vodafone, Lafarge Cement, and others.

• Marketing & Promotions: Worked with the marketing team to manage ATL/BTL activities, outdoor publicity, events, promotions, site launches, and retail visibility.
• Retail & Flex Branding: Managed retail branding and flex branding, providing innovative ideas for site improvements.
• Vendor Management: Handled vendor coordination for outdoor advertising, fabricators, flex & GSB manufacturers, event setups, and stage & theme decorators.
• Vendor Relations & Follow-ups: Conducted continuous follow-ups with vendors to ensure timely execution and maintained strong professional relationships.