Job Search Status
Open to workDesired start date: 2 weeks notice
Open To Work
Rahul Paswan
Performance Marketing Manager
Faridabad
Work Preference
Summary
Accomplished Digital Marketing Specialist with a proven track record at Adlite Electricals, enhancing online presence and boosting website traffic through expert SEO and content optimization. Skilled in HTML and CSS, adept at creating engaging content and strategies that drive lead generation and sales. Demonstrates strong analytical abilities and creative problem-solving.
Developed and implemented digital marketing strategies within fast-paced environment, focusing on SEO and social media management. Skilled in analyzing data to optimize campaigns and enhance engagement. Looking to transition into new field, bringing strong foundation in digital strategy and audience targeting.
Overview
4
4
years of professional experience
Work History
Digital Marketing Executive
Photokalakar
01.2024 - 06.2024
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Implemented effective pay-per-click advertising strategies to drive targeted traffic and generate leads.
Web Developer
Photokalakar
01.2024 - 06.2024
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Develope website through wordpress , Elementor .
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Migrated websites to new platforms, minimizing downtime and maintaining seamless user experiences.
- Oversaw back-end development using PHP to maintain website integrity.
Digital Marketing Executive
Dgtlmart Technologies PVT Limited
03.2022 - 12.2023
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Enhanced brand awareness through the creation of compelling social media content and daily management of company profiles.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Managed the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Web Developer
Dgtlmart Technologies Pvt Ltd
03.2022 - 12.2023
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Provided front-end development support, creating visually appealing designs that aligned with brand standards.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
- Streamlined website maintenance tasks for increased efficiency and improved site functionality.
- Develop website through wordpress
Digital Marketing Specialist
Adlite Electricals
Faridabad, Haryana
07.2024 - 08.2025
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Enhanced online customer experience by optimizing website design and functionality, which led to increased user satisfaction.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
Performance Marketing Lead
Atmos systems
Faridabad, haryana
08.2025 - Current
- Increased campaign effectiveness by implementing data-driven performance marketing strategies.
- Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
- Optimized targeting and messaging for improved audience engagement with A/B testing.
- Developed comprehensive reporting processes to track key performance indicators efficiently.
Education
Master of Computer Application -
DAV Management College
Faridabad, India 04.2001 -
Bacheloor of Computer Application - Computational Science, India
Pt Jawaharlal Nehru Govt College
Faridabad, India 04.2001 -
Timeline
Performance Marketing Lead
Atmos systems
08.2025 - Current
Digital Marketing Specialist
Adlite Electricals
07.2024 - 08.2025
Digital Marketing Executive
Photokalakar
01.2024 - 06.2024
Web Developer
Photokalakar
01.2024 - 06.2024
Digital Marketing Executive
Dgtlmart Technologies PVT Limited
03.2022 - 12.2023
Web Developer
Dgtlmart Technologies Pvt Ltd
03.2022 - 12.2023
Master of Computer Application -
DAV Management College
04.2001 -
Bacheloor of Computer Application - Computational Science, India
Pt Jawaharlal Nehru Govt College
04.2001 -
Skills
Search Engine Optimization
Keyword Research Analysis
Google Analytics understanding
E-commerce Marketing
HTML and CSS Knowledge
Social Media Marketing
Google Analytics
Lead Generation Campaigns
Data Analysis
Content Development
Meta Adds
E-commerce Store
Google Adhesive
Keyword research analysis
Search engine optimization
Copywriting and editing
Email marketing campaigns