Rahul Patnaik
Category Manager @ Udaan.com
Mumbai,India
Summary
Experienced in Category Management with a demonstrated history of working in the B2B internet industry, managing leading brands and manufacturers, skilled in Management, Leadership, Marketing, and People Management. Self-Motivated & grounded business development & expansions hustler with a Master of Business Administration (MBA) focused in Marketing from Xavier Institute of Management.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
Work History
Category Manager
Udaan.com
, Maharashtra
10.2020 - Current
- Managed Top brands, OEMs & manufactueres by designing Pricing & Selection frameworks for category specific buyers
- Researched, prepared for and led supplier negotiations process by analyzing fixed & variable costs
- Category turnover grew by 4X during the 8 month stint through proactive management strategies
- Maintained high standards of performance metrics for all suppliers
- Devised & Executed Annual Operating Plan & owned P&L for Maharashtra
- Reduced business risks due to dynamic macroeconomic environement by improving inventory management framework which led to improved working capital
Zonal Supply Lead
Udaan.com
, Maharashtra, Gujarat & Rajasthan
02.2019 - 09.2020
- Managed vendors & selection according to buyers market needs, from major supply clusters in West India (GMV :150Cr annually, 56% of total category Business)
- Recruitment, training & development for team size of 20
- Garnered strategic experience in e-commerce warehousing & inventory management, led to enhanced buyer experience & decreased costs by 2.5%
- Pricing & Demand generation - worked with other online & offline stakeholders- sales, marketing, catalog, CS to support business with online promotions & trade schemes
- Developed major verticals for Udaan's first Private brand in Jan 2020 which is currently 60% of category Business
Business Development Manager
Udaan.com
, Gujarat
04.2018 - 01.2019
- Owned H&K Gujarat business from scracth & scaled it to 4Cr monthly
- Worked on category catalog, sales manuals, discovery flow & search function of the App along with the tech, catalog & sales teams
- Category Demand analysis - researched on buyers' cohorts & potential markets & mapped core verticlas/brands/SKU to these sohorts/markets to enable growth & control costs
- Understood seasonality & value chain for major verticals in the category
- Grew Gujarat as the largest supply cluster for the category in 8 months
General Secretary
Xavier Institute of Management Bhubaneswar (XIMB)
, Odisha
04.2017 - 01.2018
- Elected General secretary & Head for the Apex Students' body of XIMB & XUB - SEC | Representative for 700+ students
- Lead all students activities & responsible for functioning of all formal & informal committees
- Liaison with the administration, the VC's office and students to ensure continuity of all students' activities in 2017-18
- Drafted & executed the yearly calender for academics & extracurriculars in 2017-18 academic session
- Conducted the first Business Excellence Summit 2018 to mark 30 years of XIMB , Part of the core team for Xpressions 18' - East India's biggest management fest
- Managed, allocated, and audited a budget of 1.9Cr+ for all students' activities on campus
Branding & Marketing Intern
The ThickShake Factory
Hyderabad
04.2017 - 06.2017
- Interned at one of India's fastest growing, bootstrapped QSR chains - The ThickShake factory, currently valued over $200M
- Competitors' analysis across 40+ QRS set ups in Hyderabad to determine best in class visual merchandise & operational practices
- Standardization of in-store branding across all TTSF outlets in Hyderabad
- Set up a sales funnel to communicate business models and convert franchise leads via online & offline media
- Website development & annual social media campaign strategy with the marketing agency
Co-Founder
Prayaash
Bhubaneswar, Cuttack & Bolangir, Odisha
08.2012 - 03.2016
- Co-founded Not-for-profit trust, Prayaash in Odisha, HQ'd in Bbsr between 2012-15
- Managed and onboarded 300+ volunteers from Bbsr, Ctc & Bolangir
- Set up organization structure & objectives to streamline revenue streams and fund raising initiatives, with the help of a core team of 10 members
- Blood donation : 1000+ units donated by members of Prayaash in Blood donation camps or emergencies -
- Introduced & execute Prayaash's 2 annual events: The winter campaign & The Prayaash Week, which reached out to 1000+ underprivileged families with the help of 300+ volunteers
- Carried out CSR projects for Balasore Alloys Ltd.
Facilities Manager, Ticketing Manager (HIL/IPL)
DNA Entertainment Networks Private Limited
, Odisha
08.2014 - 02.2016
- Ticketing Manager for Hero Hockey Champions Trophy 2014, Bhubaneswar, managed distribution for 7500 game day tickets for sponsors & public through counter sales/kiosks & website
- Facilities Manager at Hero Hockey India League 2014, Bhubaneswar
- Facilities Manager at Coal India Hockey India League 2015, Bhubaneswar
- Managed stadium facilities and aligned broadcast/security/marketing & other game day requirements
Education
MBA - Marketing
Xavier Institute of Management
Bhubaneswar 05.2016 - 04.2018
Bachelor of Technology - Plastics and Polymer Engineering Technology
Central Institute of Plastics Engineering And Technology
Bhubaneswar 05.2012 - 04.2016
Skills
Category Development
undefinedTimeline
Category Manager
Udaan.com
10.2020 - Current
Zonal Supply Lead
Udaan.com
02.2019 - 09.2020
Business Development Manager
Udaan.com
04.2018 - 01.2019
General Secretary
Xavier Institute of Management Bhubaneswar (XIMB)
04.2017 - 01.2018
Branding & Marketing Intern
The ThickShake Factory
04.2017 - 06.2017
MBA - Marketing
Xavier Institute of Management
05.2016 - 04.2018
Facilities Manager, Ticketing Manager (HIL/IPL)
DNA Entertainment Networks Private Limited
08.2014 - 02.2016
Co-Founder
Prayaash
08.2012 - 03.2016
Bachelor of Technology - Plastics and Polymer Engineering Technology
Central Institute of Plastics Engineering And Technology
05.2012 - 04.2016
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