Summary
Overview
Work History
Education
Skills
LANGUAGE
Certification
ACHIEVEMENTS AND EXTRACURRICULAR ACTIVITIES
Timeline
Manager
Rahul Sharma

Rahul Sharma

Regional sales manager
Dehradun,UT

Summary

Leader with 15+ years of cross-functional experience in FMCG, OTC, and Cosmetics across North India. Proven track record in GTM strategy, new product launches, distributor onboarding, and rural sales development. Skilled in PL ownership, team building, and ROI-driven channel management. Known for driving top-line growth, brand visibility, and operational excellence.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Regional sales Manager

Shree Baidyanath Ayurved Bhawan Pvt Ltd
11.2024 - Current

*Sales Strategy Execution:*


- Develop and execute a Go-To-Market (GTM) strategy to achieve a *20% increase in sales revenue* within the next 6 months.

- Manage Cost-to-Sales Ratio to maintain a *12% margin*, ensuring efficient use of resources.

- Plan and execute sales, distribution, and marketing efforts to achieve a *95% distribution coverage* across the assigned territory.


*Team Management:*


- Manage a team of *10 sales executives* and *2 sales supervisors*, providing regular training and coaching to improve performance.

- Hire and onboard *3 new sales executives* within the next quarter to support business growth.

- Achieve a *90% attendance rate* among sales team members to ensure consistent coverage.


*Retail Distribution:*


- Increase numeric distribution by *15%* within the next 3 months by expanding to *500 new outlets*.

- Ensure *95% stock freshness* across all retail outlets through effective inventory management (FIFO).

- Achieve a *90% retail coverage rate* across the assigned territory.


*Business Growth:*


- Increase business volume by *25%* within the next year by appointing *5 new distributors* and expanding retail coverage to *1000 new outlets*.

- Retain *95% of existing customers* through effective relationship management and customer service.

- Develop rural sales by *30%* within the next 6 months through targeted marketing and sales efforts.


*In-Shop Activities:*


- Execute *4 trade promotions* and *2 consumer schemes* within the next quarter to drive sales and increase brand visibility.

- Achieve a *25% increase in brand visibility* across all retail outlets through effective in-shop activities.

SENIOR AREA SALES MANAGER

Haridarshan Sevashram pvt ltd/Inatur
04.2021 - 10.2024

*Leadership and Team Management:*


- Led a team of *4 Territory Sales Managers (TSM)*, *35 Territory Sales In-Charges (TSI)*, and *4 Sales Supervisors*, overseeing *176 distributors* across West UP and Uttarakhand, resulting in a *25% increase in sales revenue*.

- Achieved a *95% team attendance rate* and *90% distributor satisfaction rate* through effective management and communication.


*Market and Infrastructure Setup:*


- Spearheaded new market setup for Dhoop, Agarbatti, and Cosmetics segments, resulting in a *30% market share* within the first year.

- Established *50 new distribution points* and *100 new retail outlets*, increasing retail footprint by *40%*.


*Sales Operations:*


- Managed end-to-end primary and secondary sales operations, achieving a *20% increase in sales volume* and *15% increase in revenue*.

- Rolled out *6 trade promotions* and *3 consumer schemes* across regions, resulting in a *25% increase in brand visibility*.


*Go-to-Market (GTM) Strategies:*


- Planned and implemented GTM strategies, achieving a *12% Cost-to-Sales ratio* and *95% distribution coverage*.

- Developed and executed sales, distribution, and marketing plans, resulting in a *30% increase in market penetration*.


*Product Launches and Expansion:*


- Executed *3 product launches*, achieving a *25% market share* within the first 6 months.

- Expanded numeric distribution by *40%*, increasing retail footprint through new outlet activation and ensuring *95% inventory freshness* via FIFO practices.


*Operations Management:*


- Oversaw claim management, ensuring *99% claim resolution rate* and *95% product availability*.

- Managed route planning and operations, achieving a *20% reduction in logistics costs*.

Business Development Manager

Hell energy Ltd
02.2018 - 03.2021

*Sales Performance:*


- Delivered *₹265 Cr* in annual sales, exceeding targets by *6%* and driving *12% volume growth* and *15% value growth* year-over-year.

- Achieved a *95% sales target achievement rate*, with a *20% increase in market share*.


*Centre Profit Head:*


- Implemented best-in-class trade execution practices, resulting in a *15% increase in profit margins* and *10% reduction in costs*.

- Managed a portfolio of *10+ products*, ensuring *95% product availability* and *90% distribution coverage*.


*Team Management:*


- Recruited, trained, and scaled a high-performing sales team of *50+ sales professionals*, achieving a *90% retention rate* and *25% increase in sales productivity*.

- Ensured aggressive growth targets were met, with a *30% year-over-year increase in sales revenue*.


*Budgetary Control and Sales Efficiency:*


- Ensured tight budgetary control, achieving a *5% reduction in sales expenses* and *10% increase in sales efficiency*.

- Tracked performance metrics, including *sales velocity*, *conversion rates*, and *territory penetration*, to optimize sales strategies and territory planning.

Area Business Manager(ABM)

Amrutanjan Health Care ltd JUNE
02.2015 - 02.2018
  • Managed 75+ distributors and led a 15+ member frontline sales team (including DBR sales team) across retail trade channels
  • Oversaw Primary, Secondary Sales Inventory across assigned territories in Greater Punjab and West UP/UK
  • Handled Fruitnik ORS distribution and sales across Greater Punjab’s rural and urban markets
  • Focused on territory development, GTM strategies, team recruitment, and on-ground execution excellence
  • Successfully launched sanitary pads and other cosmetic segment products in rural and urban markets

Territory Sales

N. ranga rao and sons pvt lts
02.2015 - 02.2018
  • Accountable for managing General Trade (GT) business worth 5 Lakhs/month in Aligarh Urban Market
  • Drove new customer acquisition and ensured monthly target fulfillment in a highly competitive market
  • Led and guided a team of 2 Sales Representatives (SRs) to consistently meet sales targets and company KPIs
  • Achieved an average monthly business of 5 Lakhs in the prepaid segment

Education

Master of Business Administration - undefined

Shubharti University
Meerut, UP
07.2016

Master of commerce - undefined

MJPR University
Bareilly, UP
07.2010

Skills

  • Team Leadership Performance Management
  • New Product Launches Distribution Expansion
  • Talent Acquisition Sales Training
  • Distributor Network Development Engagement
  • Go-to-Market (GTM) Strategy Execution
  • Urban Rural Market Penetration
  • Sales Planning, Budgeting Forecasting
  • Focus Brand Growth Availability
  • Primary Secondary Sales Management
  • ROI Optimization Investment Efficiency
  • Proficient in Microsoft Office Suite: Word, PowerPoint, and Excel (Advanced Excel including VLOOKUP, Pivot Tables, etc)
  • Skilled in using Internet Applications for business research and communication

LANGUAGE

Hindi
English

Certification

POSH

ACHIEVEMENTS AND EXTRACURRICULAR ACTIVITIES

Successfully onboarded 300+ distributors and 1,25,000+ retailers across West UP, Uttarakhand, and Greater Punjab Led end-to-end product launches including Hell Energy Drink and Serene Juices, ensuring market-wide rollout and adoption Onboarded 20+ distributors and 40,000+ medical retailers in Greater Punjab; promoted to Area Business Manager (ABM) Achieved the 'All India Best Sales Representative' trophy for outstanding revenue growth and business performance Started as Sales Representative and earned promotion to Territory Manager based on consistent performance Performed a Nukkad Natak in Uttarakhand and secured 1st place among participating universities Organized a successful college cultural fest, managing cross-functional coordination and leading a team of 50+ members

Timeline

Regional sales Manager

Shree Baidyanath Ayurved Bhawan Pvt Ltd
11.2024 - Current

SENIOR AREA SALES MANAGER

Haridarshan Sevashram pvt ltd/Inatur
04.2021 - 10.2024

Business Development Manager

Hell energy Ltd
02.2018 - 03.2021

Area Business Manager(ABM)

Amrutanjan Health Care ltd JUNE
02.2015 - 02.2018

Territory Sales

N. ranga rao and sons pvt lts
02.2015 - 02.2018

Master of Business Administration - undefined

Shubharti University

Master of commerce - undefined

MJPR University
Rahul SharmaRegional sales manager