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RAHUL GAWDE
Integrated Media & Client Success Strategist
Mumbai
Summary
Client Servicing professional with 3+ years of experience managing digital marketing campaigns across Google Ads, Meta Ads, DV360, and affiliate ecosystems. Experienced in managing monthly media budgets of ₹2.5Cr+, improving lead quality through CRM analysis, and supporting full-funnel performance optimization. Skilled in stakeholder coordination, campaign reporting, audience targeting, and ROI-based media planning.
Overview
3
3
years of professional experience
4
4
Certifications
Work History
Client Servicing Manager
Realatte Ventures
04.2025 - Current
- Identified performance gaps across digital campaigns, and implemented data-led optimizations to improve ROI and campaign efficiency.
- Redesigned lead validation and analysis workflow across 11,000+ real estate leads, improving lead quality, and sales efficiency.
- Conducted weekly CRM analysis of over 9,700 lost leads to identify root causes, including low intent, invalid numbers, and budget mismatches.
- Implemented OTP-based lead validation on landing pages, reducing approximately 15% of invalid and unreachable leads, and improving contactability.
- Shifted the optimization strategy from CPL-focused decisions to intent and lead quality analysis, identifying approximately 42% losses due to intent gaps.
- Introduced intent-based form filters (location, budget, possession timeline), reducing 30-40% project-location mismatches.
- Owned end-to-end campaign delivery, aligning client expectations with media, creative, and tech teams to ensure execution and performance consistency.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Improved mobile and desktop user journeys by restructuring corporate pages and information flow.
- Tools used: Google Ads, Meta Ads Manager, GA4, CRM, and Excel.
Client Success (Integrated Media Strategist)
LS Digital Group
11.2022 - 03.2023
- Managed performance budgets of ₹2.5 crore per month (Google Ads and Meta Ads) for BFSI clients like DSP Mutual Funds and ABSLMF, delivering investments exceeding ₹4.8 crore.
- Revamped underperforming search campaigns through keyword restructuring, bid optimization, and audience targeting, achieving a 108% recovery in impression share.
- Optimized meta performance campaigns using audience segmentation, A/B testing, and creative experimentation, reducing CPL by 38%.
- Developed geo-targeted campaigns, generating 14 high-value admissions (₹15L ATS), delivering ₹70L revenue from ₹15L spend.
- Built a Google Analytics performance dashboard to monitor KPIs and automate reporting, reducing reporting time by 50%.
- Utilized tools like Google Analytics, Google Ads, and Meta platforms to track campaign performance and implement data-driven improvements.
- Developed data-driven media plans using customer persona analysis and funnel-based strategy.
- Conducted market research and evaluated media plans for DSP Mutual Fund’s Investor Education Program launch.
- Produced cross-sell creative assets for multiple clients, driving consistent business opportunities.
- Increased brand awareness by developing and implementing strategic media plans tailored to client objectives.
- Presented data-driven insights and recommendations to clients in a clear, concise manner, fostering trust and confidence in our services.
- Managed multiple client accounts simultaneously, ensuring timely delivery of high-quality work on all projects.
Education
MBA - Marketing Management
Sheila Raheja School of Business Management & Research
Mumbai 04.2001 -
Bachelor of Science - Hospitality Studies
Anjuman-I-Islam IHMCT
Mumbai 04.2001 -
Skills
- Business analysis and reporting
- Project Management & Market Research
- Work Planning and Prioritization
- Media Planning & Buying
- Effective problem solving
- Adaptability and flexibility
- Cross-functional coordination
Accomplishments
- Bagged 1st prize at intra college competition in International Marketing Conference conducted by SRBS, Mumbai.
- Ranked 1st in Intra College Economics Presentation - (Monopolistic competition & Oligopoly).
- Ranked 4th in Elevator Pitch competition.
- WSET Level 1 & 2.
Certification
AltiUni - Certificate Program in Digital Marketing
Interests
Timeline
Client Servicing Manager
Realatte Ventures
04.2025 - Current
AltiUni - Certificate Program in Digital Marketing
09-2024
UT Learning - Google Ads Course
07-2024
LS Academy - Media Planning Essentials
11-2022
LS Academy - Google Analytics 4
11-2022
Client Success (Integrated Media Strategist)
LS Digital Group
11.2022 - 03.2023
MBA - Marketing Management
Sheila Raheja School of Business Management & Research
04.2001 -
Bachelor of Science - Hospitality Studies
Anjuman-I-Islam IHMCT
04.2001 -