Results-driven Channel Sales and Marketing Professional with ten years of experience. Managed business operations for Samsung Mobiles, consistently exceeding sales targets through strategic marketing initiatives. Committed to fostering personal and organisational growth by aligning individual and corporate objectives.
Overview
13
13
years of professional experience
Work History
Sales Officer–GT Sales
Sree Behariji Mills (P) Ltd.
Mathura
03.2022 - Current
Channel management and supervision of sales team to ensure they are on track in achieving sales goals.
Drove new strategies and provided direction to sales team to capture new opportunities and increase sales.
Lead, motivate, acknowledge, and inspire team to perform beyond expectations.
Developed the market and achieved sales through the channel.
Establish new relationship, identifying new markets in different towns and Maintain networking relationships to set the mark for business growth and expansion.
Establish new relationship, identifying new markets in different towns and Maintain networking relationships to set the mark for business growth and expansion.
Continually monitor and track sales performance analyse and report on monthly sales outcomes along with Distributor’s investment, Market & SPD outstanding.
Regular inspection of market share, industry size and changes, tracking WOD & DOD, Team conferences along with gate meetings, service issues and market grievances and providing resolutions.
Increased brand presence by implementing local advertising campaigns and attracting new dealers.
Take care of High transacting outlets with training, man power, Brand visibility, problem resolutions etc.
Coordination with the Operations and credit teams to close partner’s grievances of disbursals and claim settlements.
Communicate new company policies and procedures, scheme communications to sales team and partners along with training and Analysis.
Worked for: Samsung india electronics ltd (Mobility)
Area: Mathura Branch
Presently handling business of Samsung Mobiles.
Area Sales Executive –Warranty sales
Manak Waste Management (P) Ltd.
Agra
12.2018 - 02.2022
Managed the dealerships and distribution network in the Agra zone, focusing on continuous improvement to enhance distribution, reach, and visibility.
Coordinated with channel partners to manage primary stocking at retail points, adhering to revenue targets and company rules to expand the business.
Expanded business in North-West Region (Targeted rural and semi urban areas of Palwal distt from Haryana and Bharatpur Distt from Rajasthan).
Managing 7 channel partners exclusively at each district under Agra zone included a huge network of retail partners along with management of dealer sales team.
Appointed channel partners and expanded the network to increase brand availability in the rural market.
Developed and executed creative sales and marketing strategies for assigned territory, establishing clear targets for the sales team.
Monitored market share through competition mapping and executed in-store deliverables, managing retail sales share across outlet categories.
Collected and maintained retailer data to ensure accurate sales tracking., Analysing sales data and past trends and share trends with reporting manager.
Continuous feedback to the Operations team for the Quality and Better Service at remote areas.
Interacted with distributors and the warehouse team to align the supply of goods with market trends.
Maintained financial records of distributors and shared reports, coordinating with finance and the warehouse to resolve any distributor issues.
Forecasted and managed timely stock supplies from distributor to dealership.
Distribution of devices according to various markets through Sales Team.
Analyzing the demand of Market, and procuring devices accordingly for Refurbishment.
Monitoring Sku's which are not fast moving, and using Fast moving sku's as a Tool to sell Slow moving Sku's.
Management of financials tracking of Dealer funds, outstanding. Making orders, arranging funds and billing of dealers. Co-ordinate between Depot Dispatch and dealer,distributor and logistics.
Management of financials tracking of Dealer funds, outstanding. Making orders, arranging funds and billing of dealers. Co-ordinate between Depot Dispatch and dealer,distributor and logistics.
Collecting customer and market feedback and reporting the same to the organizationMonitoring sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads.
Worked for: Cashify (Refurbished Premium Smartphones)
Area: Agra Zone (Also handled Haryana and Rajasthan)
Senior Area Retail Officer
LAVA International Ltd.
Mathura
07.2017 - 12.2018
Increased market share by driving sales of our brand’s product-line to distributors and retail stores.
Led start-up of Mathura Distt. and managed 14-member team across both territories.
Coordinated billing and stocking at retail points to expand business revenue with channel partners.
Recruited, trained and mentored a highly versatile team of promoters for sales functions.
Train retailers & promoters on products, brand management, service issue resolution and soft skills.
Engage with retailer to place our products and cover outlets as per the plan.
Verify placement of stocks as per the norms.
Maintained company assets, including shop boards, in-shop displays, and POSM, to ensure brand visibility at retail outlets.
Networking with businesses in the territory and building relationships.
Analysing competitor activities in the region and assessing opportunities for business development.
Capture product feedback from both consumers and retailers and share the same.
Communicated scheme details and enrolled respective retailers.
Attending relevant industry events and conferences to build business.
Collaborated with LAVA Mobiles to enhance product visibility.
Area: Mathura Distt.
Territory Sales Manager
Shivalik Distributions (P) Ltd. & Vishal Video &Appliances (P) Ltd.
Mathura
01.2016 - 07.2017
Achieving targeted territorial growth at a rate and margin consistent with the company’s marketing plan.
Expanded distribution and product availability in retail outlets, increasing market presence.
Identified new markets and appointed dealers/retailers to strengthen network and position brand as premium.
Influencing consumer buying habits and managing high quality customer relationships.
Introduced new products across sales territory, driving brand awareness and consumer interest.
Handling channel partners with major dealers for Mathura and Hathras district.
Coordinated primary, secondary, and tertiary billing and stocking at distribution points to expand business with channel partners.
Monitoring all customer services related issues to ensure high degree of Customer Satisfaction Index by working with Departments.
Reporting to senior managers on client needs, service delivery issues, and any competitive threats.
Also, responsible for rotating various different Schemes and spikes in territory in order to compete with other competing companies.
Maintaining and updating territory records.
Recruiting and training up sales staff.
Maintaining a high personal level of product knowledge.
Regularly working with specific portals.
Travelled between various branches to ensure smooth operations.
Worked for: Gionee Mobiles
Area: Mathura & Hathras Distt.
(Switched ND from Vishal video & Appliances (P) Ltd to Shivalik Distributions (P) Ltd.)
BDE (Business Development Executive)
P.D. Traders
Mathura
01.2014 - 01.2016
Oversaw Mathura territory, driving overall business for Oppo mobiles while supervising team.
Enhanced sales volume of handsets in Mathura.
Executed retail strategies and expanded operational reach.
Coordinated with channel partners to facilitate business expansion.
Engaged consistently with designated digital platforms to enhance business efficiency.
Preparation of daily and Monthly progress reports and reporting to higher officials on day-to-day Basis.
Planning the work schedules & planning Daily activities of work.
Rotation of various schemes and spikes in territory.
Worked for: OPPO Mobiles
Education
DME -
01-2012
Intermediate -
01-2011
High School -
01-2009
Skills
Channel management
Sales forecasting
Revenue forecasting
Performance monitoring
Data analysis
Inventory management
Marketing and sales principles
Brand visibility
Networking expansion
Problem-solving
Critical decision making
Strategic planning
Operational efficiency
Target planning
Team leadership
Stakeholder management
Adaptability
Communication
Conflict resolution
Sales forecasting
Custom
+91-9045386961
Personal Information
Father's Name: Lt. Shri Rajendra Saini
Timeline
Sales Officer–GT Sales
Sree Behariji Mills (P) Ltd.
03.2022 - Current
Area Sales Executive –Warranty sales
Manak Waste Management (P) Ltd.
12.2018 - 02.2022
Senior Area Retail Officer
LAVA International Ltd.
07.2017 - 12.2018
Territory Sales Manager
Shivalik Distributions (P) Ltd. & Vishal Video &Appliances (P) Ltd.