RAJ BHAVAN

• Managed Rice & Poha (Staples) category covering branded and private label SKUs across multiple pack sizes and price points
• Analyzed sales, demand, and consumer trends to optimize category performance and growth
• Planned and optimized assortment architecture based on region, customer preference, and contribution analysis
• Led vendor management including onboarding, performance evaluation, rate negotiations, commercials, and relationship management
• Finalized pricing, margins, and schemes in coordination with sales and marketing teams
• Designed and executed promotion calendars (festive, price-offs, bundles) to drive volume and revenue
• Monitored inventory health including reorder levels, stock ageing, BBD/expiry risk, and liquidation planning
• Implemented exit strategies for slow-moving and non-performing SKUs to reduce dead stock
• Prepared demand forecasts to ensure availability while optimizing working capital
• Ensured stock freshness and fill-rate adherence across supply chain and stores
• Owned category budget, revenue targets, and margin delivery
• Used Excel-based analysis (Pivot Tables, VLOOKUP, sales & stock dashboards) for decision-making and reporting

Manage end-to-end category sales operations including planning, forecasting, pricing, and promotions. Analyze sales trends and market data to identify growth opportunities and improve category performance.

Collaborate with cross-functional teams (marketing, supply chain, and finance) to drive category profitability. Develop and execute go-to-market strategies for new product launches. Negotiate with distributors and channel partners to achieve sales targets. Monitor inventory levels and coordinate with procurement for optimal stock availability. Track competitor activity and market dynamics to refine category strategies.

Planned and implemented strategies to develop business and streamline operations across multiple city clusters. Coordinated with all departments to drive business growth and improve operational efficiency. Developed sales strategies by collaborating with hotels and restaurants in assigned clusters,

resulting in increased revenue and market penetration. Provided regular reports to senior management, tracking progress and identifying areas for improvement.

• Implemented marketing strategies to develop business and done marketing research to know customer experience towards ourservice.