Raj-Udé Chimni
Delhi
Summary
Strategic business leader with 15+ years of experience in business development, marketing, and AI-powered innovation across diverse industries. Expert in using AI for market analysis, content creation, automation, and social media strategy to drive brand growth and customer engagement. Proven success in scaling startups, boosting B2B sales, and crafting data-driven strategies that deliver measurable results. Adept at leading multicultural teams, optimizing supply chains, and managing international trade operations to support overall business goals.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Export Director
Jai Tirupati Eatables Pvt. Ltd.
Delhi
02.2022 - Current
- Leading exports of Basmati and non-Basmati rice to the Middle East, Europe, Southeast Asia, Russia, and the USA.
- Successfully executed large-volume export sales and managed key international accounts.
- Represent the company at major global food exhibitions, including Gulfood (Dubai), Saudi Food Show, World Food Moscow, and World Food Turkey.
Co-Founder & Director
Vegains India Pvt. Ltd
Delhi
01.2019 - 04.2025
- Company Overview: Vegains is a vegan sports nutrition supplement brand.
- I am responsible for all aspects of business development, from market research and finance to operations and marketing, ensuring that the company's vision is followed.
- Formulated the company's vision, goals, and objectives.
- Analyzing the market demographics, and identifying the right brand mix to partner.
- Building and maintaining professional relationships with potential partners, vendors, and manufacturers.
- Handling end-to-end supply chain management from manufacturing to the end customer, including e-commerce marketing and sales.
- Scaled to INR 1.5 crores, annualized revenue in the year 2021-2022, and achieved breakeven of business operations in the year 2020-2021.
- Directed company-wide efforts towards achieving established goals and objectives.
Manager- Business Development
Nippon Audiotronix Pvt. Ltd.
Noida
01.2017 - 09.2018
- Company Overview: India's largest manufacturer of car infotainment and security systems. OEMs to all the car companies in India.
- Acquired new business from the car companies (OEMs), dealers, and distributors.
- Accomplished sales of 10 crores and 12 crores in the years 2017 and 2018, respectively.
- Managed a client portfolio of companies like Maruti, Ford, and Eicher.
- Developed and maintained an extensive business network in the automotive industry.
- Vendor and distribution management of auto components.
- Managed the Indian after-sales market development for car infotainment systems (Kenwood).
- India's largest manufacturer of car infotainment and security systems. OEMs to all the car companies in India.
- Coordinated with marketing teams to develop promotional materials and campaigns for target markets.
Deputy Manager- Marketing
Nippon Audiotronix Pvt. Ltd.
Noida
01.2015 - 01.2017
- Made different marketing schemes for the dealers and distributors, which included a rise in after-market sales by 6 crores in the year 2016.
- Handled procurement of raw materials from top vendors in China, Japan, Taiwan, and South Korea.
- Identified training needs and ensured that departmental and on-the-job training is being conducted in the desired manner.
Senior Executive- Marketing
Nippon Audiotronix Pvt. Ltd.
Noida
01.2013 - 01.2015
- Handled marketing for car aftermarket dealerships, which included dealership visits all over the country, promoting the products by hosting road shows, mall events, auto expos, and coordinating with creative companies for content in Indian auto magazines.
- Made market reports on competitors by researching, which included market visits and talking to the dealers and distributors.
- I visited car companies on a regular basis to get an update about the units sold, which would help in the sales of the car infotainment systems.
Business Executive
Karvin Enterprise
Chandigarh
08.2010 - 01.2013
- Company Overview: Specialized in the field of industrial safety, road safety, gas detection, and firefighting equipment.
- Analysis of customer research, current market conditions, and competitor information.
- Evaluated the information gathered through workshops and surveys, business process descriptions, and task analyses.
- Procurement of products and support in the supply chain in North India.
- Specialized in the field of industrial safety, road safety, gas detection, and firefighting equipment.
Education
BSc. Hons. - Marketing
University of Bradford
11.2010
Skills
- Business development and strategic partnerships
- AI tools and prompt engineering
- Export management and international sales
- E-commerce and D2C growth
- Digital marketing strategies
- Google Ads and Meta advertising
- SEO optimization
- Market entry strategy and brand positioning
- Data analysis with Excel, Google Sheets, and Tableau
- Supply chain and vendor management
- Cross-cultural communication skills
- Team leadership and operations administration
- Planning and execution strategies
- Market analysis and contract negotiation
- Customer relationship management
Languages
- English, Proficient (C2)
- Hindi, Proficient (C2)
Certification
AI Tools Workshop
Timeline
Export Director
Jai Tirupati Eatables Pvt. Ltd.
02.2022 - Current
Co-Founder & Director
Vegains India Pvt. Ltd
01.2019 - 04.2025
Manager- Business Development
Nippon Audiotronix Pvt. Ltd.
01.2017 - 09.2018
Deputy Manager- Marketing
Nippon Audiotronix Pvt. Ltd.
01.2015 - 01.2017
Senior Executive- Marketing
Nippon Audiotronix Pvt. Ltd.
01.2013 - 01.2015
Business Executive
Karvin Enterprise
08.2010 - 01.2013
BSc. Hons. - Marketing
University of Bradford
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