RAJAN CHOUDHARY

Key Responsibilities:

· Delivering overall Sales Revenue of 130 Cr for West India.

· Monitoring team progress & assisting team towards achievement of goals and objectives set forth by executive management.

Key Achievements:

· Promoted to head West India Business within 2 years of joining.

· Inspiring Leadership Award for the year 2021.

· Best Sales Performance Award for the year 2022.

Key Responsibilities:

· P&L management for West India, with direct reporting of all four West India Branches of Maharashtra, MP, Gujrat & Chattisgarh.

· Delivering overall Sales Revenue of 85Cr for West.

Key Achievements

· Conceptualized and launched low-cost phlebotomy model for Mumbai in partnership with a well-known pharmacy chain

· Launched new programs like Diabetes Care Program and Wellness Loyalty Cards to reach potential customers through different mediums (Health Talks, Radio campaign, Digital Campaigns)

· Ensured high growth in B2C business in Focus City Pune (B2C Business more than doubled in 2 years)

Key Responsibilities

· Increasing B2C revenue through rollout of new service offerings for Co. owned network and channel partners.

· Conceptualization & implementation of robust communication strategy for ATL, BTL and Digital Campaigns.

· Expansion of Franchise and own network, frequent rollout of new wellness offerings, training programs for channel partners, sales team & FOEs.

· Handling marketing budgets of 3.5 to 4 Crs per year.

Key Achievements

· Conceptualized & executed a Radio Campaign with Radio Mirchi on World Mental health Day engaging top Psychiatrists

· Two Brand campaigns featured in Novartis Connexions magazine which featured best practices within Novartis

Key Responsibilities

· Handling advertising & sales promotion budgets to the tune of 1.6 Crs

· Training of Field Force during Quarterly cycle meetings, Planning and participation in national and regional conferences, CMEs and Advisory board meetings

· Preparing yearly Brand Plans, Brand promotion Budgets and ensuring activation of all campaigns for the brands.

· Leading stockist Loyalty program “Unnati” which involved 1850 stockists

Key Achievements

· Received "Went Over the Wall" (WOW) award for creating a platform to facilitate communication between Sales and Marketing teams (2012)

· Received appreciation certificate for conducting biggest ever Orthopedic engagement initiative for the company “the Sunday Knee School” which engaged more than 2500 Orthopedics across India

Key Responsibilities

· Managing advertising & sales promotion budgets to the tune of 1.4 Crs

· New Product Launch – Launched Prelogic Brand in Neuropathic pain

· Training of field force during cycle meetings, planning of various conferences, CMEs/Ad-boards

· Worked on growth projects (new launch opportunities) for the division as a part of a project team

Key Achievements

· Awarded a letter of appreciation from the Managing Director for having exceeded company's expectations (2007)

· Awarded a certificate of appreciation from the project partner for excellent work on the project (2006)