Rajarshi Modak
Kolkata
Summary
Results-oriented AI-SEO Specialist with 6+ years of experience and expertise in SEO automation and data analytics. Managed backlink strategies and conducted comprehensive audits, driving traffic improvements. Collaborated across functions to align content with business objectives, delivering measurable results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
SEO Specialist
Gushwork AI
05.2025 - Current
- Developed SEO and growth strategies for clients, enhancing lead generation and organic visibility.
- Collaborated with 250+ clients across tech, e-commerce, manufacturing, and finance to identify SEO opportunities.
- Managed backlink strategy as an expert, overseeing prospecting, outreach, quality checks, and off-page improvements.
- Conducted comprehensive SEO audits including technical assessments and competitor benchmarking to identify gaps.
- Performed root cause analysis to troubleshoot traffic drops, ranking declines, and technical errors.
- Executed LLM audits to assess brand visibility and content discoverability within AI search platforms.
- Optimized AEO/geo strategies to enhance client visibility in AI-generated search snippets.
- Built automation tools using Vercel to streamline SEO workflows and improve process efficiency.
SEO Outreach Specialist
BoringMarketing
04.2024 - 04.2025
- Collaborated with departments to align content with business objectives and branding across projects.
- Increased online presence for various projects, enhancing visibility in target markets.
- Generated leads through digital channels including email marketing, social media marketing, and search engine optimization.
SEO Executive
Radixweb
03.2023 - 04.2024
- Collaborated with departments to align content with business objectives and branding.
- Increased online presence through targeted digital marketing initiatives.
- Generated leads via email marketing, social media, and search engine optimization.
- Conducted keyword research to develop SEO-friendly content titles and meta descriptions.
- Created optimized content in collaboration with cross-functional teams, boosting organic search traffic.
- Troubleshot technical issues and provided on-site support to enhance user experience.
- Resolved escalated technical problems with cross-functional teams, improving operational efficiency.
- Researched and authored blog posts, web content, and press releases that drove website traffic.
SEO Executive and Team Lead
InVideo
02.2021 - 11.2022
- Developed and executed comprehensive SEO strategy, boosting organic search traffic significantly.
- Oversaw a team of 7 to optimize six web pages, achieving top three SERP rankings.
- Generated engaging content for target audiences, resulting in higher engagement levels.
- Implemented lead generation tactics across digital channels, including email and social media marketing.
- Conducted market research to identify customer needs, leading to increased conversion rates.
- Managed external vendors to execute cost-effective marketing campaigns, achieving significant savings.
- Created a robust brand strategy that elevated brand visibility in competitive markets.
- Monitored KPIs through dashboards to track progress and report on performance outcomes.
Education
MBA - Marketing and Sales
Manipal University
Jaipur03-2023
B. Tech - Computer Science Engineering
Techno India Banipur
Kolkata08-2018
Class 12 Graduated -
St. Francis Xavier's School
Kolkata04-2014
Class 10 -
Bharatiya Vidya Bhavan
Kolkata04-2012
Skills
- SEO outreach strategies
- On-page SEO optimization
- SEO applications
- Keyword planning
- SEO automation
- AI SEO tools
- Site auditing tools
- Data analytics
- Conversion optimization
- Digital marketing
- Market research
- Lead generation
- Campaign management
- E-commerce strategy
- Service-based marketing
- Customer relationship management
- Retention analysis
- Cross-functional collaboration
- Content creation
- Brand development
- Strategic planning
- SEO automation
- AI SEO tools
Certification
- Achieve Comprehensive Marketing Overview on Inflation influences change in consumer behavior.
- Achieved Certificate of training on C, C++, JAVA, HTML, CSS to enrich the IT Skill.
- Achieved Certificate of training on DBMS & Android Application development to achieve the latest technical perspective on Digital Marketing, Brand Building & Market Research.
- Achieve Certification and Training on the latest Marketing Applications like Google Trends, GSC, Screaming Frog, Ahref, etc.
- Achieve training in Technical SEO, SEMrush (10/01/23)
- Achieve training on GA 4 for SEO, SEMrush (09/01/23)
- Achieve training on HTML and CSS, Meta (10/01/23 - 12/01/23)
- Achieve training on Google Ads Certifications (03/01/25)
- Achieve training on AI tools and workshop (03/01/25)
Hobbies and Interests
Sports (University level football and 2nd Division state Football)
Personal Information
- Date of Birth: 01/13/97
- Gender: Male
- Nationality: Indian
- Marital Status: Single
Profile Snapshot
Driving strong and sustainable financial gains through leveraging corporate potential, enhancing top-notch marketing solutions, innovative branding strategies, and dynamic corporate events with Project Planning and Management.
Timeline
SEO Specialist
Gushwork AI
05.2025 - Current
SEO Outreach Specialist
BoringMarketing
04.2024 - 04.2025
SEO Executive
Radixweb
03.2023 - 04.2024
SEO Executive and Team Lead
InVideo
02.2021 - 11.2022
MBA - Marketing and Sales
Manipal University
B. Tech - Computer Science Engineering
Techno India Banipur
Class 12 Graduated -
St. Francis Xavier's School
Class 10 -
Bharatiya Vidya Bhavan