MBA-qualified business growth leader with over 10 years of experience in telecom, e-commerce, lending, and fintech. Proven track record in driving growth, revenue and product expansion through large-scale execution.
Overview
13
13
years of professional experience
Work History
Director, Growth & Strategy
Ninjacart
Bangalore
06.2022 - 10.2025
Led design and GTM of QR Collections for Agri traders, achieving 31% market share and scaling to ₹30 Cr+ monthly collections
Launched and scaled subscription based Soundbox model to 20% of QR installed base, improving CLTV and recurring revenue adoption
Built and scaled Daily Savings product to 5K+ monetized users with ₹5.1 Cr AUM, driving higher in-app engagement and retention
Built Term Loan portfolio to ₹50 Cr AUM, defining end-to-end product strategy, GTM, underwriting, and risk frameworks
Improved on-time repayments by 40% through UPI Autopay integration and automating collection workflows
Senior General Manager- Growth & Strategy
Cars24
Bangalore
01.2020 - 06.2022
Owned sales strategy, growth delivery, operational efficiency, and P&L performance for Dealer Financing ( DF) and Consumer Financing (CF)
Managed a ₹180 Cr AUM portfolio and drove ₹60 Cr+ monthly disbursals; growth driven by product innovation (1-day disbursal, in-app lending), operational optimization (faster RTO/car inspections/ No-Go Cars), and partner-first initiatives
Strategized business growth through new credit policies & offerings to partners while maintaining a low delinquency, achieving 96% cure rate
Recruited, trained, and cultivated a results-oriented team of over 100 individuals to cater to 400+ dealerships spanning 8 states PAN INDIA
City Head, Bangalore & National New Segments Head
BIG BASKET
Bangalore
04.2019 - 01.2020
Drove and Scaled BB Instant's expansion by launching 400 IoT smart stores sites in Bangalore, generating ₹3 Cr monthly revenue at 20% margin
Drove BTL and Digital campaigns delivering 40% of early signups for the BB Instant App and a 300% increase in daily sales, surpassing the target within the first 1st month of the site's launch
Optimized assortment portfolio and SKU mix using purchase & consumption patterns insights, achieving 50% tray utilization across installations
Forged brand partnerships to monetize shelf space and advertise on Smart Stores, establishing a new revenue stream
Area Sales Manager, South Gujarat
Vodafone Idea Limited
06.2017 - 03.2019
Owned a prepaid and postpaid business of ₹72 Cr; expanding telecom infrastructure across rural/semi-urban markets
Led multi-tier distribution network (10 Territory Managers, 40+ distributors, 70+ FOS, 20 COCO stores) servicing 3,000+ retailers across 250 towers
Leveraged 3G/4G tower utilization analytics to drive subscriber growth, executing targeted campaigns (Vodafone Sakhi: 4,000+ registrations; Har Ghar Unlimited Ghar: 8% plan mix uplift) to increase market share
Systems Engineer
Tata Consultancy Services
Mumbai
12.2012 - 04.2015
Redesigned & managed BhartiAxa Life Insurance's website & its revenue generating application
Education
MBA - Sales And Marketing
NMIMS
Mumbai
01-2017
B Tech - EEE
BVCOE
Delhi
01-2012
Skills
Product solutioning and strategy
Go-to-market
Revenue growth strategy
Business development
P&L and Program management
B2C, B2B Sales and Distribution
Customer Relationship Management
Operations & Process Enhancement
Recognition And Certification
Game Changer Award and Top Team (Q3 FY22-23) for strategic excellence and business impact, NINJACART
Fast-tracked to Director position within 2 years in recognition of leadership excellence and consistent high-value contribution, NINJACART
Promoted to Sr. General Manager within a year for driving regional turnaround; elevated to lead PAN India business based on strategic impact, CARS24
Winner of Unstoppable Zone for the best performing zone Oct'18, VIL
Won Beat the Best trophy for leading Gujarat S&D to top 3 nationally Jun'18, VIL
Won On The Spot Award for outstanding contribution to the organization Apr'14, TCS