RAJAT PANDEY
Lead Analytics Manager
Noida / Bangalore,UP
Summary
Results-driven Lead Analytics Manager with over 10+ years of experience delivering enterprise-scale analytics and digital measurement solutions across the logistics, FMCG, and hospitality sectors. Strong expertise in Adobe Experience Cloud, the Tealium ecosystem, GA4, data strategy, and AI-enabled analytics. Recognized as a trusted client partner with over 5 years of direct stakeholder engagement, consistently driving delivery excellence and fostering high-performing teams. Committed to delivering innovative outcomes that align with business objectives and enhance overall performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Lead Analytics Manager
Capgemini
UK
05.2021 - Current
- Lead end-to-end digital analytics delivery for complex data-layer-driven journeys
- Primary client-facing analytics SPOC for strategy, roadmap, and feasibility
- Own Tealium iQ and Adobe Analytics implementations
- Drive estimation, cost justification, and compliance-aligned tracking
- Built TrustArc-based cookie consent solution
- Mentor teams, interview candidates, and build capabilities
- Client: Royal Mail Group
Module Lead, Analytics
Mindtree (LTIMindtree)
05.2018 - 04.2021
- Led Adobe Analytics implementation and optimization across multiple industries including a FMCG (Food & Beverages) BFSI, Retail and E‑commerce
- Designed scalable web analytics architectures , leveraging Tag Management solutions and robust data layers for complex business needs
- Collaborated with architects, client stakeholders, and SMEs to define and deliver end‑to‑end measurement and analysis solutions
- Applied advanced analytics strategies and techniques to uncover insights, drive website optimization, and enable personalization
- Delivered actionable insights through dashboards and reports using Adobe Analytics, Workspace, Ad‑hoc Analysis, Report Builder, and SEO performance tracking
Programmer Analyst
Cognizant
04.2016 - 04.2018
- Performed analytics audits and competitive benchmarking , evaluating existing implementations against market best practices
- Defined and delivered tagging recommendations , solution design documents, and tagging guides for Adobe Analytics and GA implementations
- Supported end‑to‑end implementation , including hands‑on tag development, validation, and QA of data and reports
- Built and maintained daily and monthly dashboards , KPI summaries, and trend analysis reports
- Delivered ad‑hoc analysis and campaign performance reporting to support ongoing business and marketing decisions
Education
B.Tech - Computer Science & Engineering
UPTU Lucknow
LucknowSkills
- Adobe Analytics, Customer Journey Analytics (CJA), GA4
- Tealium iQ (Product Certified), Adobe Launch, Google Tag Manager
- Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Target
- TrustArc, Cookie Consent & Compliance Frameworks
- Agentic AI, Adobe Firefly, ChatGPT, Gemini, Vertex AI, Copilot
- Client Engagement, Team Leadership, Delivery Governance
Certification
- Adobe Analytics Developer - Professional
- Adobe Customer Journey Analytics Developer
- Adobe Analytics, CJA, AEP, AJO Foundations
- Tealium iQ Product Certification
- Level 2 Certification - Tech & Digital
- Generative AI & Agentic AI Learning
LANGUAGES
English
Hindi
Timeline
Lead Analytics Manager
Capgemini
05.2021 - Current
Module Lead, Analytics
Mindtree (LTIMindtree)
05.2018 - 04.2021
Programmer Analyst
Cognizant
04.2016 - 04.2018
B.Tech - Computer Science & Engineering
UPTU Lucknow