RAJAT SHAIKH
Retail Sales
NEW DELHI
Work Preference
Summary
To leverage my expertise in trade marketing and activation strategies to drive impactful campaigns, enhance brand visibility, and maximize sales growth within a dynamic and competitive market environment
Professional leader ready to drive team success and exceed objectives. Proven track record in team collaboration, strategic planning, and problem-solving. Known for strong communication skills, adaptability, and reliability. Equipped to foster productive and positive work environment while meeting changing demands.
Overview
1
1
Language
10
10
years of professional experience
Work History
Team Leader
Bosch Household Appliances Manufacturing Pvt Ltd
04.2025 - Current
- Trained new hires on sales processes, product knowledge, and customer service standards.
- Monitored sales performance, identifying gaps and adjusting priorities to improve team execution.
- Reviewed sales reports, using trends to refine coaching and support revenue growth efforts.
- Directed goal setting and follow-up activities, keeping team aligned with sales targets.
- Built strong team by recruiting and developing top sales talent.
- Analyzed market trends and competitor activity to identify new business opportunities for the team.
- Led regular team meetings to keep sales personnel motivated with tips, techniques and relevant information.
DISTRIBUTOR SALES OFFICER
SKYCELL DISTRIBUTION PVT LTD
06.2023 - 03.2025
- Handled distribution channels effectively
- Ensuring Timely delivery and customer satisfaction.
- Reported directly to distributors and Area Sales Managers (ASMs)
- Maintaining clear communication channels.
- Successfully added new stores to enhance business search and Profitability.
- Executed market visits to assess consumer trends and Competition, informing strategic decisions.
- General Trade drives sales in non-promoter stores Team Leadership and Training.
- Successfully managed seasonal inventory fluctuations
- Ensuring adequate stock levels during peak demand
- Periods without excess inventory during off-peak Seasons.
TRADE ACTIVATION MANAGER
PHILIPS DOMESTIC APPLIANCES
02.2020 - 05.2023
- Expansion and Operations Management: Successfully established and managed multiple stores across the region, encompassing both General Trade and Modern Trade sectors. Implemented strategic initiatives to optimize store operations and achieve sales targets.
- Non-Promoter Counter Engagement: Proven ability to effectively engage non-promoter counters such as Vijay Sales, Croma, Reliance Digital, and Reliance Smart. Developed strategies to build relationships, negotiate advantageous placements, and drive sales through these channels.
- Training Program Development: Expertise in designing and implementing training programs tailored to the needs of in-house staff, ensuring alignment with organizational objectives and strategies.
Sales Executive
PHILIPS DOMESTIC APPLIANCES
01.2017 - 02.2020
- Product Presentations & Demos
- : Explain features, benefits, and ROI tailored to each prospect. Handle objections and differentiate from competitors.
- Revenue Generation: Own a sales quota. Prospect, pitch, negotiate, and close deals to hit monthly/quarterly targets.
- Client Relationship Building
- : Act as main point of contact. Understand client needs, build trust, and manage the relationship from first call through renewal.
- After-Sales Support Follow up with clients post-sale to resolve issues, gather feedback, and strengthen relationships.
- Sales Reporting Prepare regular reports on sales performance, forecasts, and pipeline status for management.
Education
Bachelor of Arts -
DELHI UNIVERSITY
DELHI01-2013
Senior Secondary Examination - undefined
C.B.S.E. Board
01-2009
SECONDARY SCHOOL Examination - undefined
C.B.S.E. Board
01-2007
Skills
Business Expansion & Development
Inventory Control & Stock Management
Team Leadership & Training
Sales Strategy Development
Client Relationship Management
General and Modern Trade Management
Product Training
Timeline
Team Leader
Bosch Household Appliances Manufacturing Pvt Ltd
04.2025 - Current
DISTRIBUTOR SALES OFFICER
SKYCELL DISTRIBUTION PVT LTD
06.2023 - 03.2025
TRADE ACTIVATION MANAGER
PHILIPS DOMESTIC APPLIANCES
02.2020 - 05.2023
Sales Executive
PHILIPS DOMESTIC APPLIANCES
01.2017 - 02.2020
SECONDARY SCHOOL Examination - undefined
C.B.S.E. Board
Senior Secondary Examination - undefined
C.B.S.E. Board
Bachelor of Arts -
DELHI UNIVERSITY