Writing
Rajeev Handa
Sales & Marketing Consultant/Trainer/Manager
Pune,MH
Summary
General Sales Manager leading sales growth, distributor expansion, and market execution across general trade and HORECA. Built and trained a sales team from scratch, activated 2 new distributors, and drove 15% HORECA outlet growth while coordinating market intelligence, credit policy, and quick commerce registration. Delivers launch-ready commercial plans and closes early-stage initiatives within tight timelines.
Overview
5
5
Languages
1
1
Certification
24
24
years of professional experience
Work History
General Sales Manager
Fevino Industries LLP
01.2026 - Current
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies as needed. Currently at 50% growth over last year YTD.
- Streamlined sales processes for improved efficiency, resulting in higher close rates and shorter sales cycles.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Developed comprehensive sales forecasts, enabling informed decision-making for resource allocation and planning.
- Mentored and trained sales staff, fostering a high-performance culture focused on achieving targets.
- Achieved sales targets consistently by closely monitoring sales performance and adjusting strategies. Currently at 50% growth over last year YTD.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Upheld company policies and implemented standards fairly.
General Sales Manager
Kool Marketing India Private Limited
07.2025 - 12.2025
- Hired to create and execute three-pronged sales growth strategy, driving market penetration
- Built and trained the sales team from scratch
- Achieved 15% growth in HORECA outlets
- Activated 2 new distributors, enhancing general trade reach
- Implemented credit policy framework (ongoing optimization).
- Coordinated market intelligence collection and formatting
- Initiated quick commerce registration process, reducing time to market by 3 months.
- Assisted CEO with franchisee expansion plan
- Completed all initiatives within first 6 months
Self Consultant
Independent Consultant
09.2024 - 06.2025
- Delivered startup consultancy and end-to-end recruitment support to optimize talent acquisition and organizational setup
- Developed sales strategy framework for manufacturing company to drive revenue growth and market presence
- Established sales strategy framework for manufacturing company
- Formulated go-to-market strategy for aggregator-based service provider to enhance market entry and customer engagement
- Developed comprehensive business development roadmaps
General Manager
Trivium Management Services Pvt. Ltd
01.2015 - 07.2024
- Established and incorporated delivery hub covering all tax and legal compliance
- Grew team from 1 to 75 members as Profit Center Head
- Scaled billable hours from zero to 8,000 per month
- Transformed company into efficient back-office support for US entity operations
- Championed technology integration, improving delivery speed and resource efficiency
- Grew team from 1 to 75 members, expanding operational capacity as Profit Center Head
- Scaled billable hours from zero to 8,000 per month, driving revenue growth
- Led training initiatives and managed organizational change management
Sales Manager
VST Industries Limited
08.2007 - 12.2014
- Managed team of 5 Territory Managers, 22 Market Supervisors, and 210 Direct Sales staff (237 total)
- Managed team of 5 territory managers, 22 market supervisors, and 210 direct sales staff to drive sales performance
- Oversaw logistics and operations across 2 CFAs and 30 distributors, ensuring efficient product delivery
- Expanded direct distribution network from 14,000 to 32,000 outlets
- Launched new brand successfully across assigned territory
- Led comprehensive sales and marketing operations across Chhattisgarh and M.P.
- Managed sales and revenue budgets for Central India operations, aligning financial goals with strategic initiatives
Zonal Manager (Circulations)
HT Media Limited
10.2006 - 08.2007
- Managed sales team, providing coaching and performance feedback to drive team success
- Enhanced inter-departmental communication through regular project review meetings, aligning team objectives
- Established customer-centric culture, resulting in improved satisfaction ratings and increased repeat business
- Enhanced inter-departmental communication through regular project review meetings
Sales Executive
Hindustan Coca Cola Marketing Company Private Limited
04.2005 - 10.2006
- Negotiated and closed profitable contracts with new and existing customers
- Managed key accounts and executed targeted marketing campaigns to enhance customer engagement
- Supported PET bottle transition initiative across North Goa to improve sustainability efforts
- Managed supply and sales operations at major Asian hypermarket (North Goa)
- Provided exceptional customer service, leading to increased repeat business and customer loyalty
Territory Sales Executive
Balsara Home Products Limited
08.2002 - 01.2005
- Promoted to Territory Sales Executive position in Nepal market
- Contributed to launch of Meswak toothpaste brand, enhancing market presence
- Executed awareness campaigns and product tasting drives, increasing brand visibility
- Chosen for development project in Nepal to expand distribution network
- Executed awareness campaigns and product tasting drives
- Participated in launch of Meswak toothpaste brand
- Started as Territory Sales Supervisor for Nagpur West and 2 additional districts in Maharashtra
Education
Bachelor of Commerce -
Nagpur University
NagpurSkills
Sales strategy
Team leadership
Distributor management
Key account management
Revenue growth
Business development
Market expansion
Sales forecasting
Credit policy management
Market intelligence analysis
Accomplishments
- Author of “Life in this moment,” published in Blue Rose publishers in 2021.
- Supervised team of 240+ staff members while working with VST industries Limited.
- Grew the revenue from 30 Cr to 200 Cr in a span of 6 years while working with VST Industries Ltd.
- Established a complete operations for a India back office with Trivium.
Certification
Effective Managerial skills and Conflict Resolution from IIM Lukhnow
Interests
Coaching Basketball
Timeline
General Sales Manager
Fevino Industries LLP
01.2026 - Current
General Sales Manager
Kool Marketing India Private Limited
07.2025 - 12.2025
Self Consultant
Independent Consultant
09.2024 - 06.2025
General Manager
Trivium Management Services Pvt. Ltd
01.2015 - 07.2024
Sales Manager
VST Industries Limited
08.2007 - 12.2014
Zonal Manager (Circulations)
HT Media Limited
10.2006 - 08.2007
Sales Executive
Hindustan Coca Cola Marketing Company Private Limited
04.2005 - 10.2006
Territory Sales Executive
Balsara Home Products Limited
08.2002 - 01.2005
Bachelor of Commerce -
Nagpur University
Professional Development
- Management Development Program
- IIM Lucknow | April 2011
- Effective Managerial Skills & Conflict Resolution
Additional Information
Life in this Moment – A Collection of Poetry