Rajeev Sharma
Gurgaon
Summary
Dynamic marketing leader with a proven track record at Minda Corporation, driving revenue growth by 2.5X through strategic business development and customer relationship management. Expert in budgeting and forecasting, I excel in creating high-return strategies that enhance profitability and foster long-term success in competitive markets.
Overview
26
26
years of professional experience
Work History
Vice President Marketing
Minda Corporation
12.2023 - Current
- Heading end-to-end responsibilities for the Automotive wire harness Business across India (North, West & South Region)
- Managed RFQ to business conversion, order booking, business development, and marketing for legacy and new technology products including EV LV and HV wire harness, CCS, CCS2, busbars, charging gun, power distribution unit, and battery disconnect unit.
- Created accounts and grew existing revenue by 2.5X while adding new customers in the passenger car segment and EV segment (2W, 3W, 4W).
- Formulated strategies targeting high-return business opportunities to enhance profitability.
- Designed customer-specific and product-specific strategies focusing on revenue, return, growth, risk, and exposure.
- Support Group across all Vehicle Segments and for all Group Products for Profitable Growth
Head - Sales & Marketing
Huf India Pvt Limited
12.2021 - 12.2023
- Heading end-to-end responsibilities for the Automotive Business at PAN India level
- Developed 5-year account and export growth plan to double existing revenue and attract new customers in passenger car and EV segments (2W, 4W).
- Facilitated RFQ generation, business conversion, order booking, and marketing for new technology products including PEPS system, Phone as a Key system with UWB, NFC/BLE, kick sensors, and ESCL.
- Develop strategies for high-return business opportunities
- Carry out regular market scan and market assessment studies to identify opportunities for business growth
- Collected information on competitors to conduct competitive intelligence studies and identify market trends.
- Frame Customer wise strategy & Product wise strategy (Revenue, Return, Growth, Risk, Exposure etc.)
Head Mktg – Emerging Businesses
Minda Corporation Ltd
04.2019 - 12.2021
- Developed 5-year account and export growth plan for IPD, EME EV, targeting 2X revenue increase and new customer acquisition across business verticals.
- Create and handle new accounts for EV and EME which include OEMs, Startups, Tier 1s across all segments
- Handle RFQ generation to Business conversion, order booking, business development, marketing etc.) for EV EME and new products that come out from SMIT such as ADAS, Telematics, advanced electronics
- Support KAMs, export head in managing current businesses at IPD, EME EV
- Engaged with key customers including all PV and CV customers for IPD and all 2W, 3W, and CV customers for the EME EV division.
- Conducted regular market scans and assessments to identify growth opportunities and diversification strategies for EME, EV, and IPD.
- Collate information on different clients and competitors to carry out competitive intelligence studies to identify competition and market trends and gain first mover advantage w.r.t. EME, EV & IPD
- Oversee new business opportunities in new products & technology at Spark Minda Technical Center (such as for ADAS)
- Addressed and resolved customer issues promptly, enhancing customer satisfaction and retention.
- Develop and maintain market intelligence repository for knowledge sharing
- Account Planning for IPD, EME EV
Head - Sales & Marketing
Minda Corporation Ltd
04.2017 - 03.2019
- Led organization turnaround, enhancing profitability for existing products and customers, expanded into new geographies for growth (exports), entered new segments in India (CVs, engines), managed CRM with key OEM touch points, and oversaw project management.
- Developed new business and safeguarded profitability at PAN India level with OEMs, entered new geographies for growth, expanded into segments beyond tractors (CVs, engines), converted all red accounts to green, and turned around organization P&L from negative to positive.
- Engaged key customers including all tractor OEMs in India, established relationships with M&M and Swaraj, entered new segments in India (VECV in CV segment, Greaves Cotton in engines), and penetrated Turkey market with Turk Tractors, Hattat, and Zetor in Czech Republic.
- Managed operations at SMAD, focusing on automotive electrical solutions.
Head – Group Corporate Marketing
Minda Corporation Ltd
07.2012 - 03.2017
- Developed new business opportunities and grew existing profitability for the entire Spark Minda – Ashok Minda Group across various product lines at OEMs in India.
- Identified key customers across all 4W and 2W OEMs in India, enhancing market reach.
- Led group entry into new customers and products, including Maruti Suzuki (Plastic Interior, Sensors); developed long-term strategy, business development for new/existing products focusing on increasing content per vehicle and kit value; improved profitability in 2W space during transition from BSIV to BSVI; identified new growth projects/products; supported corporate strategy during due diligence; formulated policies/systems for group growth and market alignment; managed CRM with key OEM touchpoints; forecasted group-level budgets; analyzed lost businesses and implemented action plans for improvement.
- Corporate Office (Erstwhile Minda Management Services Ltd)
Group Leader – Sr. Manager- Marketing
Minda VAST access system Pvt. Ltd
07.2007 - 07.2012
- Head of North India Marketing of Minda VAST Access Systems Pvt. Ltd (Erstwhile Valeo Security Systems Pvt. Ltd.), responsible for promoting the Automotive products across major OEM including Maruti Suzuki, General Motors, Tata Motors-Pant Nagar, V.E.C.V, Ashok Leyland-Pant Nagar, Mahindra-Haridwar, I.C.M.L, Fiat (Global Sourcing), GMI (Global Sourcing) etc.
- Secured entry into Maruti Suzuki for lockset, door handles, and door latch business, expanding product reach within the automotive market.
- Erstwhile Minda Valeo Security Systems P. Ltd.
Asst. Manager –Business Development
Sandhar Locking Devices
11.2005 - 06.2007
- Developed new customers and business opportunities in 4W segment
- Managed operations for locking division, overseeing all aspects of performance
- Ensured timely completion of projects while achieving new business targets
- Achieving 100% Customer Satisfaction.
- Promotion of the products across India to OEM
- Major OEM Include: Tata Motors, GMI, Hero Honda, HMSI, Maruti Suzuki, V.E.C.V(Erstwhile Eicher Motors Ltd), ICML, ITL, GMI (Global Sourcing)
Territory sales officer
Sultan Chand Bimal Prakash
11.2000 - 11.2005
- Led market development initiatives to drive sales revenue from Tier 2 suppliers of OEMs and industrial product manufacturers in Delhi NCR.
- Coordinated distribution of engineering thermoplastics for industrial applications, ensuring timely delivery to meet client needs.
- Managed promotional activities for Engn Plastics in replacement and industrial markets, enhancing brand visibility in Delhi NCR.
Education
Professional Certificate Program - Advanced Strategic Management
IIM Kozhikode
Masters in Business Administration -
E.M.P.I Business School, Delhi
DelhiB.Sc. -
Delhi University
Skills
- Marketing and sales
- Business development
- Market entry strategies
- Profitability management
- P&L accountability
- Cost control
- Budgeting and forecasting
- Business planning
- Partnership development
- Customer relationship management
- Team management
- Long-term planning
Languages
- English
- Hindi
Personal Information
Date of Birth: 07/23/75
Profile Summary - Summary
Marketing Professional with 25 years of accomplished career track for delivering and sustaining profitable revenue within highly competitive Indian OEM Market across all segments –Passenger Vehicles, 2Wheeler, Commercial Vehicles, Tractors & Electric Vehicles. An Out-of-the-Box thinker with a flair for charting out marketing strategies and contributing towards enhancing business volumes & growth and achieving profitability norms. Skilled at handling multiple tasks and projects simultaneously in challenging environments with excellent team management, technical and commercial skills and process adherence with ability to relate to people at any level of business and management. Ability to swiftly ramp up projects with competent cross-functional skills including techno-commercial negotiations, ensuring on-time deliverables. Good exposure of working with multinational and multicultural environment, have worked with business partners from France, USA, Japan and Europe. Deft in tapping potential accounts (OEM), analyzing their requirements, rendering technical guidance to the clients and negotiate (commercially) for the orders. Strong organizer, motivator, team player and a decisive leader with successful track record in directing from original concept through implementation to handle diverse market dynamics. An effective communicator with good inter-personal, presentation and negotiation skills and abilities in forging business partnerships with clients and achieving quality product & service norms.
Timeline
Vice President Marketing
Minda Corporation
12.2023 - Current
Head - Sales & Marketing
Huf India Pvt Limited
12.2021 - 12.2023
Head Mktg – Emerging Businesses
Minda Corporation Ltd
04.2019 - 12.2021
Head - Sales & Marketing
Minda Corporation Ltd
04.2017 - 03.2019
Head – Group Corporate Marketing
Minda Corporation Ltd
07.2012 - 03.2017
Group Leader – Sr. Manager- Marketing
Minda VAST access system Pvt. Ltd
07.2007 - 07.2012
Asst. Manager –Business Development
Sandhar Locking Devices
11.2005 - 06.2007
Territory sales officer
Sultan Chand Bimal Prakash
11.2000 - 11.2005
Professional Certificate Program - Advanced Strategic Management
IIM Kozhikode
Masters in Business Administration -
E.M.P.I Business School, Delhi
B.Sc. -
Delhi University