Rajendra Jena
AGM (Business Development & Operations)
Pune
Summary
A healthcare management professional with more than 15 Years of experience in diverse areas of healthcare, Diagnostic and Hospitals, expertise in sales & marketing, strategic planning & budgeting, customer relationship management & revenue generation, in managing the operation process and creating an environment of excellent clinical quality and patient satisfaction
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
AGM-Asst General Manager (HOD) (Operation)
Aditya Birla Memorial Hospital (Aditya Birla Health Services Ltd)
12.2022 - Current
- Oversee and be responsible for the operational aspects of 500 bedded hospital (JCI,NABH,ACHS Etc) , all critical care areas (152 ICU beds),13 OT,60 Consulting rooms,30 Procedure Rooms, Wards (private ward/deluxe ward, suit rooms), A&E, Mother and Child care, Wellness Assessment Centre, Day Care Centre, Oncology wing with respect to Bed Management, Admission & Discharge, Billing, MSW IPF Fund management, CRM, staffing and implementing of all hospital policies and protocols applicable in these areas
- Monitor and coordinate various hospital systems and make efforts towards continuous quality Improvement by concurrent clinical and system audits
- Responsible for conducting patient counselling with respect to patient bills and administrative issues of the patients relative and maintain a proper record for the same
- Monitoring the performance of the patient service staff in consultation of Manager patient service
- To participate and implement quality program as per JCI/NABH/NABL/CAP
- Empanelment with all TPAs, CGHS, ECHS, ESI, PSUs etc
- To assist in manpower planning in all departments to achieve efficiency level
- To ensure all employees in patient service department are constantly trained to enhance skills and develop multi functionality
- Liaise with departmental heads to reduce TAT for various diagnostic reports as well as improving efficiency of such process as discharge and admission
- Collaborating with bed control in problem-solving on patient admissions, discharges and transfer to facilitate effective and efficient utilization of resources
Senior Manager Marketing & Business Development
Aditya Birla Memorial Hospital (Aditya Birla Health Services Ltd)
Pune, Maharashtra
06.2010 - 12.2022
- Handling a team of 10 People
- Preparation of annual Budget
- Responsible for the business development
- Looking after all verticals of marketing like referral, corporate international marketing & branding
- Visit different States and cities to get referral business
- Organizing & managing events CME programs
- Access the upcoming needs of clientele in the target market and develop programs to increase revenues from the territory
- Identify, develop and manage relationship with clients for achieving organization goals
- Client facilitation and grievances handling at all functional and operational level to improve the business relationship
- Establish inter hospital co-ordination and communication with all departments and get information, collect data and also give feedback of the market analysis to the same departments
- Managing operations, sales & marketing for wellness department
- Engagement of corporate accounts by arranging various events and health talks
- Designing and creating new brochures, pamphlets & posters to promote hospital services
- Managing various corporate medical rooms (OHC’s) at their campus
- Taking care of both acquisition and operations
- Advertising, branding of hospital services and launching of health packages
- Review & interpret the competitor’s strategies to launch counter marketing programs
- Wide referral base for the hospital services
- Media Relations
- Community Healthcare Campaigns
- Coordinating with Management for new promotional strategies and communications
- Branding and Image building
- Networking with doctors for the Consultants Panel
- Staff recruitment.
- Self-motivated, with a strong sense of personal responsibility.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Developed and maintained courteous and effective working relationships.
- Proven ability to learn quickly and adapt to new situations.
Senior Executive, Marketing
Anushka Diagnostic Center (KEM Hospital) Pune
- Responsible for the business development
- Promoting brand,& creating business opportunity
- Visited various consultants and doctor influencing them to become referral sources
- Maintain liaison between hospital and referring doctors
- Reporting to Marketing Director
- Promoting CT, MRI and Cat lab
- To generate referral from Doctors
- To follow up on Collection and Outstanding
- To co-ordinate between, Lab, Patient, Doctors
- Query Handling
- To guide Phlebotomists and Receptionist in making follow ups, telephone call to clients
- To Develop and Tap New clients and customer
- To plan and schedule daily sales calls
Executive, Marketing
PH Medical and Diagnostic Center
05.2008 - 03.2010
- Responsible for the business development
- Promoting brand,& creating business opportunity
- Visited various consultants and doctor influencing them to become referral sources
- Maintain liaison between hospital and referring doctors
- Reporting to Marketing Director
- Promoting CT, MRI
- To generate referral from Doctors
- To follow up on Collection and Outstanding
- To co-ordinate between, Lab, Patient, Doctors
- Query Handling
- To guide Phlebotomists and Receptionist in making follow ups, telephone call to clients
- To Develop and Tap New clients and customer
- To plan and schedule daily sales calls
Education
MBA - MKT & HRM
SIMMC Pune
01.2007 - 01.2009
MDP - ACHIEVING SALES LEADERSHIP & DESIGN THINKING and MANAGING DIGITAL BUSINESSES
IIM Lucknow
01.2019 -
GRADUATION - undefined
UTKAL UNIVERSITY Orissa
01.2003 - 01.2006
C.H.S.E - undefined
Ravenshaw Junior College
01.2001 - 01.2003
H.S.E - undefined
S.S.B.P
01.2001 - undefined
Accomplishments
- Started Super specialist Clinics in various Cities in Maharashtra.
- Stroke programs in which connected Emergency and trauma centers of primary and secondary care hospitals.
- Connected GP and CP clinics to cardiac center through online ECG assistance.
- Coordinated various events like (IPL, PRO Kabadi, Indian Badminton League, Asian Game, Indian Super League, Pune Marathon, Pinkathon, Runathon, Doctors, Marathon, Cyclothon Bollywood Movie Shooting etc as a healthcare partner.
- Initiated and successfully implemented Family Physician Card, Press Card, and Neighborhood Card.
- Express Counter for senior citizen
- Premium counter for VIP patients
- All room services for single room patients
- Express admission counters for Emergency patients
Area Of Expertise
- Referral Marketing
- Event planning and execution
- Corporate Marketing
- International Marketing
- Advertising Campaign Execution
- Budget Management
- Customer relationship Management
- Strong leadership
- Strategic marketing & Sales
Personal Information
- Date of Birth: 03/1985
- Marital Status: Married
Disclaimer
I hereby declare that the information given by me is true to best of my knowledge.
Timeline
AGM-Asst General Manager (HOD) (Operation)
Aditya Birla Memorial Hospital (Aditya Birla Health Services Ltd)
12.2022 - Current
MDP - ACHIEVING SALES LEADERSHIP & DESIGN THINKING and MANAGING DIGITAL BUSINESSES
IIM Lucknow
01.2019 -
Senior Manager Marketing & Business Development
Aditya Birla Memorial Hospital (Aditya Birla Health Services Ltd)
06.2010 - 12.2022
Executive, Marketing
PH Medical and Diagnostic Center
05.2008 - 03.2010
MBA - MKT & HRM
SIMMC Pune
01.2007 - 01.2009
GRADUATION - undefined
UTKAL UNIVERSITY Orissa
01.2003 - 01.2006
C.H.S.E - undefined
Ravenshaw Junior College
01.2001 - 01.2003
H.S.E - undefined
S.S.B.P
01.2001 - undefined
Senior Executive, Marketing
Anushka Diagnostic Center (KEM Hospital) Pune
Similar Profiles
Pankaj TotalaPankaj Totala
Consultant Neurosurgeon at Aditya Birla Memorial HospitalConsultant Neurosurgeon at Aditya Birla Memorial Hospital
MANORANJAN CHOWHANMANORANJAN CHOWHAN
Chief of Nuclear Medicine and Molecular Imaging at Aditya Birla Memorial HospitalChief of Nuclear Medicine and Molecular Imaging at Aditya Birla Memorial Hospital
Dr Manoranjan ChowhanDr Manoranjan Chowhan
Chief of Nuclear Medicine Dept at Aditya Birla Memorial HospitalChief of Nuclear Medicine Dept at Aditya Birla Memorial Hospital
Raghvendra SinghRaghvendra Singh
Test Engineer at SGS INDIA PVT LTDTest Engineer at SGS INDIA PVT LTD
Ankit ChhikaraAnkit Chhikara
Software Developer at Cognizant Technology Solutions, CTSSoftware Developer at Cognizant Technology Solutions, CTS