Rajesh Kumar Kar

1. Key Account Management & Vendor Revival

Strategic Account Growth: Drive P&L, sales targets, and joint business planning (JBP) for established quick commerce accounts (e.g. Zepto, Blinkit, Amazon Now, Flipkart Minutes, BigBasket, Swiggy Instamart).

Vendor Revival & Turnaround: Reactivate and optimize underperforming key accounts through catalog updates, improved stock fill rates, and renegotiated trade terms.

Relationship Management: Act as the primary point of contact for category managers to maximize visibility, banner placements, and promotional participation.

2. Business Expansion & New Channel Onboarding

Channel Acquisition: Identify and evaluate emerging B2B and B2C e-commerce, social commerce, and hyper-local platforms (e.g., CityMall, Kirana Club, Baazar Now, Cred, Baazar.com, ApnaClub).

End-to-End Onboarding: Lead commercial negotiation, documentation, catalog listing, payment terms, and operational integration for new platform launches.

Market Penetration: Expand retail and wholesale distribution reach across general trade and modern trade aggregator platforms.

3. E-Commerce Operations & Supply Chain

Order & Inventory Management: Oversee daily order processing, stock allocation, dark store fulfillment, and inventory planning to ensure minimal out-of-stock (OOS) rates.

SLA & Compliance Execution: Enforce strict adherence to platform SLAs, fill rates, returns management, and penalty minimizations.

Process Optimization: Streamline logistics, warehousing alignment, and operational workflows for smooth cross-platform delivery execution.

4. Strategy, Analytics & Executive Presentations

Performance Analysis: Track and report core KPIs including GMV, net revenue, ROAS, fill rates, customer acquisition, and market share growth.

Executive PPTs & Reporting: Design high-impact business reviews, annual projections, and strategic presentations for executive leadership and internal stakeholders.

Cross-Functional Collaboration: Partner with trade marketing, supply chain, finance, and brand teams to align promo budgets, campaign schedules, and product launches.

• Spearheaded comprehensive management of all aspects of ecommerce, ensuring seamless order processing and issue resolution.
• Drove effective campaign management to enhance sales traffic across multiple platforms.
• Conducted meticulous payment reconciliation, maintaining financial accuracy and efficiency.
• Collaborated with key marketplaces including Blinkit, Zepto, Swiggy, Big Basket, Amazon, Flipkart, and others to optimize product visibility and sales.
• Addressed and resolved supply chain challenges to ensure timely delivery and customer satisfaction.
• Leveraged skills in demand planning and ecommerce development to improve operational efficiency and drive revenue growth.
• Enhanced ecommerce marketing strategies, adapting to dynamic market trends to maximize online presence.
• Developed and implemented successful e-commerce strategies, significantly increasing online sales and market share.
• Optimised online product listings for clarity, accuracy, and appeal to potential buyers.
• Managed online sales operations, driving growth and meeting targets through effective strategy implementation.
• Monitored competitor activity, adjusting sales approaches to maintain competitive advantage.
• Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
• Analysed market trends and customer behaviour to tailor online sales tactics for maximum impact.
• Spearheaded digital marketing campaigns across various platforms, resulting in increased traffic and conversion rates.

• Oversaw daily operations of B2B and B2C e-commerce portals, ensuring seamless order processing and fulfillment.
• Managed sales traffic and campaign initiatives, resulting in increased customer engagement and higher conversion rates.
• Handled payment reconciliation and addressed supply chain issues to maintain operational efficiency and customer satisfaction.
• Collaborated with major marketplaces including Blinkit, Zepto, Swiggy, Big Basket, Amazon, Flipkart, Udaan, and Otipy to optimize product visibility and sales performance.
• Leveraged coordination skills to enhance teamwork and communication across departments for improved service delivery.
• Coordinated with senior management to implement strategic plans for revenue growth.
• Prepared detailed reports on weekly sales, expenses, and staff productivity for management review.
• Monitored inventory levels, placing orders for stock replenishment to prevent shortages.
• Conducted performance reviews, providing constructive feedback and setting individual goals.
• Analysed sales data to identify trends, making recommendations for inventory adjustments.
• Managed organisational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands.

• Managed and optimized product catalogs to enhance customer experience and drive sales performance.
• Implemented effective marketing campaigns that improved conversion rates and significantly boosted revenue generation.
• Conducted comprehensive price comparison analysis to ensure competitive pricing, maximizing profitability across product lines.
• Streamlined catalog operations by enhancing data accuracy and efficiency, leading to substantial time and cost savings.
• Managed data collection, visualisation and reporting for projects of different scale and applications.
• Facilitated client meetings to discuss case progress, strategies, and expected outcomes, ensuring transparency.
• Streamlined internal processes to enhance operational efficiency, resulting in a 20% reduction in case handling time.
• Trained junior associates in proper procedures, team policies and strategies for success.
• Reviewed work of junior associates, identified knowledge gaps, corrected mistakes and recommended changes to prevent future mistakes and improve performance.
• Developed and implemented training programmes for junior associates, enhancing their skills and firm's talent pool.
• Managed client portfolios, fostering strong relationships and ensuring satisfaction with legal services provided.
• Conducted in-depth research and developed targeted prospect lists for planned campaigns and events.
• Oversaw risk management strategies, minimising legal exposure and protecting client interests.

• Directed a high-performing team at Spacemantra, a building material startup, to boost operational efficiency in catalog creation and maintenance.
• Supervised data validation processes, effectively resolving queries to enhance accuracy in catalog operations.
• Developed and implemented robust strategies for catalog audits, ensuring product information accuracy and completeness.
• Compiled and produced Management Information System (MIS) reports, tracking performance metrics to facilitate data-driven decision-making.
• Conducted detailed analyses to identify improvement areas, significantly contributing to the overall success of catalog operations.
• A building material startup
• Enhanced customer satisfaction through the development and implementation of feedback mechanisms and service improvements.
• Maintained accurate documentation to meet programme requirements and contractual obligations.
• Conducted comprehensive market research to identify emerging trends, informing strategic planning and decision-making.
• Led cross-functional teams in high-stakes environments, fostering collaboration and driving successful outcomes.
• Analysed complex data sets to inform evidence-based decisions, enhancing project success rates.
• Cultivated strong relationships with clients, leading to repeat business and sustained revenue growth.

• Conducted comprehensive quality audits of medical and agricultural catalogs, ensuring accuracy and completeness.
• Enhanced customer satisfaction through meticulous attention to detail and quality assurance practices.
• Contributed to improved sales performance by identifying discrepancies and implementing effective solutions.
• Collaborated with cross-functional teams to streamline processes and optimize catalog management.
• Kept organisation in compliance with regulations and internal requirements.
• Monitored operations to keep processes aligned with targets and matching forecasts.
• Reviewed reports, recommendations and requests from subordinate leadership.
• Selected and mentored senior staff, creating successful leadership team.
• Reviewed and optimised operational policies, aligning procedures with best practices and industry standards.
• Pioneered customer experience strategies, elevating satisfaction levels and bolstering loyalty.
• Developed high-performing teams to consistently exceed goals, drive revenue and expand markets.

• Developed and implemented strategies that optimized product listings, achieving a 30% increase in sales conversion rate.
• Managed a comprehensive catalog of over 10,000 products, ensuring information accuracy and currency for improved customer accessibility.
• Collaborated effectively with cross-functional teams to enhance product descriptions and images, resulting in a 20% increase in customer satisfaction ratings.
• Delivered exceptional customer support through prompt and efficient service, consistently exceeding customer expectations.
• Kept organisation in compliance with regulations and internal requirements.
• Conducted comprehensive market analysis to identify emerging trends, informing data-driven decision-making processes.
• Pioneered customer experience strategies, elevating satisfaction levels and bolstering loyalty.
• Developed high-performing teams to consistently exceed goals, drive revenue and expand markets.
• Tracked organizational performance against objectives and revamped strategies to better meet targets.