RAJESH SUNDAR
Bangalore
Summary
Sales professional with extensive experience in General Trade and Modern Trade within personal care, oral care, digital, and home entertainment sectors. Proven track record in strategic planning and customer relationship management, leading to significant territory expansion and improved market presence. Achievements include enhanced client satisfaction and successful negotiation skills that drive ambitious sales targets. Strong team leadership capabilities foster collaboration and performance excellence.
Overview
14
14
years of professional experience
Work History
Associate Manager ( Modern Trade )
Sony India Ltd.
03.2024 - Current
- Accountable for managing the Modern Trade Biz of Sony India in Rest of Karnataka and Goa State.
Senior Customer Development Executive ( Direct Trade )
Colgate Palmolive India Ltd.
06.2023 - Current
- Accountable for managing the Modern Trade and eB2B sales for Colgate Palmolive in Karnataka State.
Customer Development Executive ( General Trade )
Colgate Palmolive India Ltd.
11.2020 - 05.2023
- Drove business development initiatives to enhance market reach and revenue growth.
- Expanded coverage areas to increase client acquisition and retention.
- Conducted monthly efficiency drives to optimize operational processes.
- Led new product development projects to align with market demands and trends.
- Managed team performance to ensure achievement of strategic objectives.
Customer Development Officer ( General Trade )
Colgate Palmolive India Ltd.
03.2018 - 10.2020
- Formulated sales strategies to align with company objectives and enhance product promotion.
- Collaborated with marketing teams to design impactful promotional materials and campaigns.
- Mentored junior sales staff, providing training on best practices and effective techniques.
Customer Development Officer ( Professional Care )
Colgate Palmolive India Ltd.
07.2015 - 02.2018
- Promoted premium oral care products through engagement with dental colleges.
- Conducted workshops and training sessions on development best practices for staff.
- Established partnerships with key stakeholders to enhance community engagement initiatives.
Sales Officer
Nestle India Ltd.
06.2012 - 06.2015
- Identified and prospected new customers, effectively expanding the customer base.
- Cultivated and nurtured strong relationships with existing clients, addressing their needs and resolving concerns to maintain high client satisfaction levels.
- Contributed to the development and execution of sales strategies to penetrate target markets and drive sales growth.
- Presented compelling sales pitches and proposals to potential clients, resulting in successful conversions.
- Conducted market research, identifying key trends, customer preferences, and competitor activities that informed the sales approach.
Education
MBA - Marketing
Mangalore Inst. of Technology and Engineering
Belgaum, Karnataka01.2010
B.Sc. -
Mangalore Inst. of Technology and Engineering
Belgaum, Karnataka01.2006
Skills
- Strategic planning and execution
- Sales and marketing strategies
- Business development initiatives
- Distribution and logistics management
- New product introduction
- Territory growth and expansion
- Customer relationship management
- Market research and analysis
- Negotiation techniques
- Stakeholder engagement
- Team leadership and collaboration
Employment Outline
- Sony India Ltd., Associate Manager (Modern Trade), 03/01/24, Present, Reliance Digital, Croma (Infiniti Retail Limited), Rest of Karnataka & Goa, 3.8 Cr
- Colgate Palmolive India Ltd., Senior Customer Development Executive (Direct Trade), 06/01/23, Present, Metro C&C, LULU Hypermarkets, Big Basket, Jumbo Tail, Udaan, Elastic Run, Apollo, Med plus, Bangalore Urban, Upcountry Karnataka, 3.9 Cr with 11 off roll Manpower, Mangalore, North Kannada, Tumkur, Bangalore Urban, Rural, Customer Development Executive (General Trade), 11/01/20, 05/31/23, Customer Development Officer (General Trade), 03/01/18, 10/31/20, Customer Development Officer (Professional Care), 07/01/15, 02/28/18
- Nestle India Ltd., Sales Officer, 06/01/12, 06/01/15
Workshops Participation
- Actively participated in people’s biodiversity register program.
- Appeared in a day national level workshop on 'Role of communities in preserving the germplasms of paddy (Oryza sativa).'
- Attended the state-level seminar on 'New frontiers of chemistry.'
Languages
- Hindi
- Kannada
- Tamil
- English
- Hindi
- Kannada
- Tamil
Personal Information
Date of Birth: 12/22/86
Projects
Efficiency of sales distribution of Pepsi in Mangalore and Moodbidri Region. Customer satisfaction towards MYCAN products of Mysore Fruit Products Ltd. Bangalore.
Value Propositions
- 2021, Awarded 'First Among Equals', a National level award for exceeding company efficiency goals.
- 2022, Achieved the highest growth in South India for Wholesale Business.
- 2023, Recognized in the First Half for Vendor Managed Inventory compliance in South India.
- 2022, Commended as the Top-performing business growth zone.
- Optimized General Trade for improved distributor ROI through Area Consolidation.
- Successfully introduced Nestle India Ltd.'s premium products to a prominent hospital chain.
Profile Summary - Summary
Dynamic Sales Professional with over 11 years of exposure in creating and executing high-level strategies that position the business to gain sales growth, business volumes, market expansion share, and revenue success. Hands-on experience in building sales pipelines, generating market demand, managing the general and modern trade functions to cement a competitive edge in the market, and bolstering the bottom-line results. A veteran in sparking record business growth and profit margins, penetrating new markets, and bringing a combination of sales and product experience to create value and achieve industry reputation & revenue growth. Equipped with outstanding communication and negotiation skills for driving impactful decisions that yield quantifiable outcomes. A proven track record of repeatedly tapping the opportunities leading to market leadership.
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Kannada
Native
Native
Accomplishments
First Among Equals - National level award for efficiency in sales driving at Colgate Palmolive India Ltd.
Timeline
Associate Manager ( Modern Trade )
Sony India Ltd.
03.2024 - Current
Senior Customer Development Executive ( Direct Trade )
Colgate Palmolive India Ltd.
06.2023 - Current
Customer Development Executive ( General Trade )
Colgate Palmolive India Ltd.
11.2020 - 05.2023
Customer Development Officer ( General Trade )
Colgate Palmolive India Ltd.
03.2018 - 10.2020
Customer Development Officer ( Professional Care )
Colgate Palmolive India Ltd.
07.2015 - 02.2018
Sales Officer
Nestle India Ltd.
06.2012 - 06.2015
MBA - Marketing
Mangalore Inst. of Technology and Engineering
B.Sc. -
Mangalore Inst. of Technology and Engineering