Rajshree Dubey
Gurgaon
Summary
Dynamic marketing leader with 10+ years of experience, specializing in influencer and experiential marketing. Proven track record of driving brand sentiment through innovative campaigns and strategic partnerships. Adept at leveraging technology and AI to enhance engagement, achieving remarkable results in high-stakes environments.
Overview
11
11
years of professional experience
Work History
Director - Brand Experience
WPP Media
Gurgaon
01.2025 - Current
- Lead and manage end-to-end ₹100 Cr influencer & celebrity marketing portfolio for The Coca Cola Company
Group Head - Influencer & Content
IPG Mediabrands
Gurgaon
06.2021 - 10.2024
- Established agency’s North & East Influencer and Content business (including AI initiatives). Key clients include like Emami, Honda, Daawat, IndusInd, Sony
Social Media Manager
WPP Media
Gurgaon
05.2017 - 12.2020
- Led Digital Command Center for PepsiCo
- Identified brand ambassadors, influencer and partner fitment across portfolio
Manager - Content & Social Media
Germin8 Solutions
Gurgaon
03.2016 - 05.2017
- Led social command center for Bharti Airtel driving growth through influencer, content & social
Research Analyst
Deloitte Consulting
Gurgaon
06.2014 - 01.2016
- Create and deliverresearch reports for US FSI clients (Bank of America, Goldman Sachs, Citibank)
Education
PGPM - Marketing
IBS Business School
PuneSkills
- Influencer marketing
- Branded Content
- Partnership management
- Tech & AI
- Influencer & Content Strategy
- Social Media Marketing
- Events & Expeiences
- Project Management
Accomplishments
- 40 Under 40 - Marketing (Agency Reporter)
- Jury - Afaqs Marketers' Excellence Awards
- Jury - Goafest
Timeline
Director - Brand Experience
WPP Media
01.2025 - Current
Group Head - Influencer & Content
IPG Mediabrands
06.2021 - 10.2024
Social Media Manager
WPP Media
05.2017 - 12.2020
Manager - Content & Social Media
Germin8 Solutions
03.2016 - 05.2017
Research Analyst
Deloitte Consulting
06.2014 - 01.2016
PGPM - Marketing
IBS Business School
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