Salesforce Marketing Cloud Analyst
RAJU KUMAR
dbiz.ai
Bangalore,KA
5
Years of experience
7
Certification
Salesforce Marketing Cloud professional with 5+ years of experience in marketing automation, customer journey design, campaign execution, and CRM integration across retail and healthcare. Includes 1 year of Marketing Cloud Next experience (9 months at TVS Digital, 3 months at dbiz.ai) and hands-on Data Cloud work. 7 certifications including Marketing Cloud Next Consultant, Data Cloud Consultant and Agentforce. Delivered multi-channel programs (Email, SMS, WhatsApp) for global clients Lululemon and MSD, reducing manual campaign operations by 60%+. Seeking a Salesforce Marketing Cloud role in Dubai, UAE.
Key Competencies: Marketing Automation | Customer Journey Orchestration | Multi-Channel Campaigns | CRM Integration | Data Segmentation | Personalization | Lifecycle Marketing | Deliverability
Work History
Salesforce Marketing Cloud Analyst
3 Months- Project: Marketing Cloud Next & Data Cloud Engagement (3 months)
- Support Salesforce Marketing Cloud Next initiatives, including configuration and support of marketing programs and personalized engagement.
- Work with Data Cloud data streams, data model mapping, unified profiles, and audience segments for activation.
- Build audience segments and manage Data Extensions using SQL for targeted Email, SMS, and WhatsApp campaigns.
- Support Journey Builder and Automation Studio execution, monitoring, and troubleshooting.
- Analyze campaign and journey performance to identify opportunities to improve engagement and conversion.
- Gather stakeholder requirements and translate business needs into governed SFMC and Data Cloud solutions.
Salesforce Marketing Cloud Developer
1 Year 8 Months- Project: Marketing Cloud Next & Data Cloud Programs (9 months combined) + SFMC Delivery
- Contributed to Marketing Cloud Next and Data Cloud initiatives alongside Salesforce Marketing Cloud delivery across multiple business domains and verticals.
- Built end-to-end customer journeys using Journey Builder, Automation Studio, and multi-channel touchpoints.
- Configured and managed Mobile Studio and WhatsApp channels for customer engagement.
- Implemented Marketing Cloud Connect between Salesforce CRM (Sales Cloud / Service Cloud) and Marketing Cloud.
- Developed REST and SOAP API integrations for automated customer data synchronization.
- Designed SQL-based segmentation and Data Extension architecture; supported deployment, monitoring, and troubleshooting.
- Administered users, roles, permissions, and business units while maintaining platform governance standards.
Senior Software Engineer
2 Years 1 Month- Project 1: Lululemon (Global Retail) – Multi-Channel Engagement Programs
- Designed and delivered multi-channel engagement programs across Email, SMS, and WhatsApp.
- Reduced manual campaign operations by 60%+ through automated audience management, data workflows, and reusable journey frameworks.
- Built customer lifecycle journeys with Journey Builder and Automation Studio.
- Created personalized experiences using AMPscript, dynamic content, and SSJS.
- Built audience segmentation frameworks using SQL and Data Extensions across large datasets.
- Integrated SFMC with external platforms through REST and SOAP APIs.
- Project 2: MSD (Healthcare) – Regulated Marketing Automation
- Supported marketing automation in the regulated healthcare environment, including automated journeys and triggered communications.
- Managed SFMC administration, including users, business units, roles, permissions, and security.
- Performed rendering and validation testing with Litmus and Email on Acid; supported deliverability improvements.
Salesforce Marketing Cloud Intern
1 Year- Project: Email Campaign Build & Marketing Automation Support
- Assisted with email campaign build and deployment using Email Studio and Content Builder.
- Managed subscriber data and segmentation with Contact Builder and Data Extensions.
- Supported Automation Studio workflows, including file imports, data extracts, and scheduled automations.
- Built foundational skills in AMPscript, SQL, and Marketing Cloud administration; supported campaign testing and production runs.
Education
Bachelor of Computer Applications (BCA) - Computer
Certification
- Salesforce Certified Marketing Cloud Engagement Specialist Salesforce
- Salesforce Certified Marketing Cloud Administrator Salesforce
- Salesforce Certified Data Cloud Consultant Salesforce
- Salesforce Certified Marketing Cloud Next Consultant Salesforce
- Salesforce Certified Agentforce Specialist Salesforce
- Google Analytics Certification Google
- HubSpot Certification HubSpot
Personal Information
Availability: Open to Relocate to UAE
Timeline
Salesforce Marketing Cloud Analyst
dbiz.ai
08.2026 - CurrentRead More
IIMT Engineering College
Bachelor of Computer Applications (BCA) from Computer
05.2026 - 08.2026Read More
Salesforce Marketing Cloud Developer
TVS Digital
11.2024 - 07.2026Read More
Senior Software Engineer
CGI Inc
10.2022 - 11.2024Read More
Salesforce Marketing Cloud Intern
Newgen Technomate
10.2021 - 10.2022Read More