Raju Roy
Bengaluru
Summary
Exploring assignments in business operations targeting market and revenue development with an organization.
Overview
23
23
years of professional experience
Work History
Program Lead – Growth - Brand Intelligence
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
Bangalore
06.2026 - Current
- Managed end-to-end brand relationships, overseeing assortment finalization and marketing activities.
- Finalized display strategies to optimize PLA, FTA and display advertising, enhancing ROAS.
- Executed targeted activations, including push notifications and digital marketing campaigns.
- Participated in event planning and assortment finalization, maximizing campaign CTR.
- Collaborated with category teams to improve market penetration and achieve AOP number.
- Coordinated replenishment and supply chain management for effective assortment placement.
- Oversaw online presence for bigbasket.com, ensuring optimal visibility and engagement.
Buying and Merchandising Head - East
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
Kolkata
02.2022 - 06.2026
- Led management of east zone and T1, T2 cities to drive regional performance.
- Maximized sales and margins by managing national and local vendors for the category.
- Finalized and implemented category assortment strategy, achieving sales margin and stock targets.
- Planned pricing and promotion strategies to optimize category performance.
- Executed pricing and promotion analyses, enhancing online banner positioning with improved CTR.
- Achieved highest L4 margin in Kolkata across India, leading in regional other income generation.
- Generated highest margins in meat and fish categories through strategic initiatives.
- Focused on expanding other LOB lines alongside main e-commerce platform BigBasket.
Category Manager – Food & Beverage
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
Kolkata
06.2017 - 02.2022
- Finalized and implemented category assortment strategy to achieve targeted sales margins and optimal stock levels.
- Analyzed sales data to extract actionable insights that enhanced overall category performance.
- Managed national and local vendors, maximizing sales and margin contributions for the category.
- Drove sales margins, inventory turnover, working capital efficiency, and category profitability.
- Planned and finalized pricing and promotion strategies aligned with category objectives.
- Monetized visibility properties to generate additional income in line with category business needs.
- Managed online platform bigbasket.com to optimize user engagement and sales growth.
Category Manager – Food & Baby Care
Emami Frank Ross
Kolkata
04.2015 - 05.2017
- Managed profit and loss for product categories and ownership of category strategy.
- Develop annual budget and forecast for product mixture.
- Correct assortment planning to achieve Top Line and Bottom Line.
- Developed category structure across multiple hierarchy levels to enhance product organization.
- Conducted ongoing research for new product development and promotional strategies to drive market engagement.
- Initial Sales plan and inventory planning, balance with the final operating budget.
- Coordinate with brand and align with SCM Team.
- Established Vinculum and Eco Green software frameworks for improved management information system activities.
Sr Executive Category - Food Staples Departments in Food Bazaar
Future Group - Big Bazaar
Kolkata
04.2012 - 04.2015
- Handling 22 stores in Managed operations in Kolkata region & South Bengal of Staple / Grocery Department, having monthly turnover of approx 12 cr. Monthly.
- Implemented Wed Bazaar – MOP (Monthly Operation Plan) – Incentive Plan to drive sales performance.
- Strategic Planning of Offer formation and execution, implementation of ATL / BTL activities.
- Store wise assortment plan and active sales and margin target.
- Product availability and with coordinate with sourcing team for material procurement and quality maintain.
- Coordinate with SCM department and implement the FIFO method.
- Reported directly to LOB Head regarding offer execution and implementation.
- Coordinate with ARS Team in terms of PO execution and SAP Issue resolving.
- Managed stock cover while optimizing working capital rotation and liquidation strategy.
- Layout changes and proper planogram maintain and implementation.
- New store opening with proper assortment.
- Analyzed monthly and yearly MIS reports and SAP for informed decision-making.
Executive Category - F&V Department in Food Bazaar
Future Group - Big Bazaar
01.2011 - 03.2012
- Executed product indenting, procurement, and allocation for each store.
- Coordinated with store managers to implement store-wise execution plans.
- Store wise assortment plan and focus on Net Margin (after Dump).
- Product availability and coordinate with sourcing team for material procurement and quality maintenance.
- Implement the FIFO method and implement proper planogramming at store end.
- Implementation of Wed Bazaar – Incentive Plan.
- Working on the Focus SKU, finalized Qty Target on the basis of availability.
- Conducted weekly Mandi visits and performed market benchmarking based on availability.
- Conducted market research in Kolkata
Assistant Store Manager
UNISHOPPE
New Delhi
01.2008 - 12.2010
- Achieved ABP sales targets within stipulated time.
- Drove higher ticket size conversion in departments like FMCG, Garment, and Furniture.
- Tracked footfall and conversion rates to assess store performance.
- Managed store carpet area of 20,000 sq ft with a team of 100 people.
- Keep on monitoring store profitability and net RGM.
- Monitored and controlled inventory levels to minimize shrinkage.
- Coordinated with category managers for stock management and pricing strategy.
- Prepared SCM strategy to ensure optimum fill rate at store level.
- Coordinated with DC team for efficient supply and replenishment.
- Special focus on POS area and customers' convenient process like billing, Trolley Management etc.
Floor Manager
Vishal Retail Limited
Kolkata
01.2007 - 12.2007
Office Assistant
R. C. I Company
Kolkata
05.2003 - 07.2005
Education
Post Graduate Diploma in Management (PGDM & MBA) - Marketing & Finance
Asia Pacific Institute of Management
New Delhi12-2007
B.COM (HONS.) -
Heramba Chandra College
Calcutta12-2004
Skills
- Brand management and negotiation
- Pricing strategy and analysis
- Supply chain and Category management
- Assortment planning and margin
- Monetization and digital advertising
Beyond Work
- Member of Marketing Core Committee in Asia-Pacific Institute of Management
- Singing & Reading
Languages
- English
- Hindi
- Bengali
Other Accolades
- Member of Marketing Core Committee in Asia-Pacific Institute of Management.
- Associated with cultural committee and organized various cultural programs in school and colleges.
Personal Information
- Father's Name: Sri Ravi Sankar Roy
- Date of Birth: 17th October
- Marital Status: Married
Timeline
Program Lead – Growth - Brand Intelligence
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
06.2026 - Current
Buying and Merchandising Head - East
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
02.2022 - 06.2026
Category Manager – Food & Beverage
INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED - Bigbasket.com
06.2017 - 02.2022
Category Manager – Food & Baby Care
Emami Frank Ross
04.2015 - 05.2017
Sr Executive Category - Food Staples Departments in Food Bazaar
Future Group - Big Bazaar
04.2012 - 04.2015
Executive Category - F&V Department in Food Bazaar
Future Group - Big Bazaar
01.2011 - 03.2012
Assistant Store Manager
UNISHOPPE
01.2008 - 12.2010
Floor Manager
Vishal Retail Limited
01.2007 - 12.2007
Office Assistant
R. C. I Company
05.2003 - 07.2005
Post Graduate Diploma in Management (PGDM & MBA) - Marketing & Finance
Asia Pacific Institute of Management
B.COM (HONS.) -
Heramba Chandra College