Summary
Overview
Work History
Education
Skills
CAREER HIGHLIGHTS
Timeline
Generic
RAJUL SHAH

RAJUL SHAH

Account Director | Client Servicing
Mumbai

Summary

Strategic Account Director & Brand Manager with 15+ years of experience driving brand growth, integrated campaigns, and client success across FMCG, retail, and digital sectors. Proven expertise in managing accounts worth ₹1 Cr–₹20 Cr, enhancing client retention by 50%+, and shaping brand identity through 360 marketing. Skilled at leading cross-functional teams, delivering ROI-driven campaigns, and spearheading go-to-market strategies for global and Indian brands.

Reliable and results-focused, consistently delivering high-quality outcomes.

Overview

21
21
years of professional experience

Work History

Account Director

Prakria Marketing Services Pvt. Ltd.
Mumbai
01.2020 - Current
  • Key Clients: Nestlé (Milkmaid, Cerelac, Nescafé, Everyday, a+), Dabur Hommade, Birla Opus Paints, Total Oil
  • Spearhead brand development, ensuring consistent identity and positioning across markets.
  • Build and sustain C-suite client relationships, aligning strategies with business objectives.
  • Manage end-to-end campaign execution, delivering projects within deadlines and budgets.
  • Collaborate with creative & digital teams to maximize ROI on campaigns.
  • Drove upsell opportunities, contributing to agency business growth.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Improved client satisfaction scores, responding promptly to inquiries and resolving issues swiftly.

Sr. Account Manager

Oddinary Marketing Pvt. Ltd.
Mumbai
06.2019 - 12.2019

Key Clients: Flipkart (Mobiles), Kellogg’s Chocos, Hershey’s Syrup

  • Strengthened digital presence by developing brand-aligned product and mobile pages.
  • Conducted competitive analysis to optimize brand positioning & visibility.
  • Coordinated creative execution of F&B innovations for modern & general trade.

Account Manager

Planetedzign Retail Marketing Pvt. Ltd.
Mumbai
12.2017 - 06.2019

Key Clients: Asian Paints, Lifestyle International, Reliance Trends, SBI Insurance, Sleek Kitchen, TBZ Group, Sukkhi Jewellery

  • Led retail branding & visual merchandising projects across FMCG and lifestyle segments.
  • Directed design briefs, approvals, production, and on-ground execution.
  • Pitched and won new clients, expanding agency revenues & market presence.

Account Manager

Prakria Marketing Services Pvt. Ltd.
Mumbai
11.2016 - 01.2017
  • Set and achieved company defined sales goals.
  • Developed, maintained and utilized diverse client base.
  • Established long-term customer relationships to enhance client loyalty and satisfaction.

Key Account Manager

Germisign Communications Pvt. Ltd.
Mumbai
01.2015 - 10.2016

Key Clients - Walmart India, Dabur, Godrej Consumer Products, Vexxa life sciences, Lotus Optometry, The Language Story Centre

  • Handling Team of six support, direct, mentor and motivate the interactive team
  • Develop Marketing strategy for clients
  • Attending clients meetings & Coordinating with internal team for briefing and execution
  • Negotiate beneficial and competitive rate cards and contracts with clients.
    Ensuring assessment and approval of estimate, invoices, purchase order, payments with client.
  • Ensuring timely management of client receivables.

Key Account Manager

Cognitio Communications Pvt. Ltd.
Mumbai
06.2013 - 12.2014

Key Clients - Orenda, Snackos, Kundali, Vjay Group, Boskina, Shrushti Realty, Kisan, Marsh, Clarus, Nova, DHC, Aryan Cosmetic Lens, L & T, I Stron Parking Systems, Bharat Serums, and Akademia, India Assistance

  • Handling Team of six support, direct, mentor and motivate the interactive team.
  • Develop Marketing strategy for clients
  • Attending clients meetings & Coordinating with internal team for briefing and execution

Account Supervisor

Mind Sketch Design Solutions
Mumbai
12.2010 - 05.2013

Key Client - JBL, Berry & Herbs Healthcare, Godrej CP

  • Developed and deepened relationships with key customers by closely monitoring projects, providing information and resolving concerns.
  • Prepared and gave presentations to clients and other project stakeholders.
  • Built and maintained robust network of industry contacts, contributing to business development efforts.

Client Servicing Executive

Better Communications Pvt. Ltd
Mumbai
07.2007 - 11.2010

Key Clients - HERCULAN SPORTS FLOORING (US based Client) , ECOFLEX
SAFETYFLOORINGS, TILAK NAGARINDUSTRIES &SPATIALACCESS and
POPULATIONFIRST project based clients

  • Handling effective team of five, support, direct, mentor and motivate the interactive team
  • Co-Develop high quality strategy and execute programs that meet Client’s communication objectives.
  • Monitor Client needs and expectations; resolve any high-level issues as they arise
  • Performed duties and provided service in accordance with established operating procedures and company policies.

Media Planner & Client Servicing

Nine Winds Media Pvt. Ltd.
Mumbai
01.2006 - 06.2007

Pre-Employment Screening Associate

First Advantage Quest Research Ltd.
Mumbai
04.2004 - 12.2005

Education

Certification - Digital Marketing

Manipal University
Mumbai
01.2014

PG Diploma - Advertising & Marketing (PGADM)

K.C. College of Management Studies
Mumbai
01.2006

Bachelor of Arts (T.Y.B.A.) -

Mithibai College
Mumbai
01.2003

Skills

Client Relationship & Stakeholder Management

CAREER HIGHLIGHTS

  • Award-Winning Campaign Leader – Recognized for impactful campaigns including Tetley Tea (Top Performer, Media Planning) and HLL Female Condoms (Best Campaign Planning).
  • Growth Driver – Consistently identified upsell opportunities, enabling agency revenue expansion.
  • Creative Innovator – Known for out-of-the-box brand positioning and retail execution strategies in FMCG and lifestyle sectors.

Timeline

Account Director

Prakria Marketing Services Pvt. Ltd.
01.2020 - Current

Sr. Account Manager

Oddinary Marketing Pvt. Ltd.
06.2019 - 12.2019

Account Manager

Planetedzign Retail Marketing Pvt. Ltd.
12.2017 - 06.2019

Account Manager

Prakria Marketing Services Pvt. Ltd.
11.2016 - 01.2017

Key Account Manager

Germisign Communications Pvt. Ltd.
01.2015 - 10.2016

Key Account Manager

Cognitio Communications Pvt. Ltd.
06.2013 - 12.2014

Account Supervisor

Mind Sketch Design Solutions
12.2010 - 05.2013

Client Servicing Executive

Better Communications Pvt. Ltd
07.2007 - 11.2010

Media Planner & Client Servicing

Nine Winds Media Pvt. Ltd.
01.2006 - 06.2007

Pre-Employment Screening Associate

First Advantage Quest Research Ltd.
04.2004 - 12.2005

Certification - Digital Marketing

Manipal University

PG Diploma - Advertising & Marketing (PGADM)

K.C. College of Management Studies

Bachelor of Arts (T.Y.B.A.) -

Mithibai College
RAJUL SHAHAccount Director | Client Servicing