Rakesh Chakraborty
16+ Year Of Experienec In FMCG Sales Profession
Kolkata
Summary
Dynamic and results-oriented professional with over 16 years of sales experience in FMCG, Telecom, and Retail sectors. Proven success in driving revenue growth and building strong client relationships across diverse regions, including West Bengal, North-East, Assam, and Bihar. Recognized for consistently exceeding sales targets and delivering exceptional performance for industry leaders. Strategic thinker with a passion for identifying market opportunities and implementing effective sales strategies.
Experienced with managing field operations, ensuring project timelines, and optimizing resource allocation. Utilizes strategic planning and team leadership to drive project success. Track record of effective problem-solving and maintaining high standards in dynamic environments.
Overview
17
17
years of professional experience
Work History
Field Manager
Kenvue (formally known as a Johnson & Johnson)
2024.06 - Current
- Managing the sales and distribution across Muzaffarpur Territory with a team of 2 Team Leaders (RRSs); 20 RDSSM’s, 19 PSR’s & 2 merchandisers.
- Ensure smooth execution of processes and new initiatives, coaching, nurturing, and developing pool of RDSSM/RSR/PSR/Merchandisers.
- Managing a total of 2800+ stores (direct) 3500+ (indirect) and ensuring growth across all channels and categories.
- Managing the sales and distribution across General trade and Rural trade channels for entire districts in Champaran, Vaishali, Chappra, Siwan, Gopalganj.
- Leading a team of 10 Distributors & 7 Super-stockiest to ensure seamless execution in-terms of visibility, launches and daily business across 2600+ Direct outlets in base towns and 3500+ Rural outlets through rural channel (Sub distributors & PSR).
- Analyzing market trends, gaps, and potential, and strategizing locally to ensure business growth, along with delivering targets on a monthly, quarterly, and annual basis.
- Coaching and nurturing my team of RDSSM, PSR, RSR, MSR, and TL with market insights, product knowledge, and motivating them to be more productive.
- Facilitated field operations through supervision and direction of field personnel.
- Collaborated with multiple departments to meet operational deadlines.
- Improved customer satisfaction by effectively addressing concerns and providing prompt resolutions.
Area Sales Manager: South Bengal Rural CPD Business
Himalaya Wellness Company
2023.09 - 2024.05
- Achieving primary and secondary targets for South Bengal rural business.
- Managing districts: 24 Parganas (S & N), Howrah, Hooghly, Midnapore (E & W), Jhargram, Bankura, Bardhaman (E & W), Birbhum, Purulia, Murshidabad, Nadia.
- Develop monthly sales plans and forecasts, considering product shelf life.
- Manage channels effectively to maximize sales.
- Prepare month-wise business forecasts and benchmark against previous years.
- Analyze data and align with the annual operating plan. Monitor competition closely, and devise proactive plans to counter new entrants.
- Allocate manpower in different areas based on individual capabilities.
- Mentor, motivate, and guide team members to ensure sales and business generation, meeting budgeted figures, and actively monitoring ratios monthly.
- Training subordinates to develop essential skills, including product knowledge, selling techniques, lead prospecting, and closing skills.
- Currently handling teams: 2 Senior Sales Officers, and 3 Sales Officers. Apart from that, in my team, there are 52 ISRs and 11 Super Distributors.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
Field Manager
Johnson & Johnson Consumer India Limited
2019.12 - 2023.09
- Managing the sales and distribution across the Midnapore Territory with a team of 2 Team Leaders (RRSs), 15 RDSSMs, 10 PSRs, and 2 merchandisers.
- Ensure smooth execution of processes and new initiatives, coaching, nurturing, and developing a pool of RDSSM, RSR, PSR, and Merchandisers.
- Managing a total of 2,600+ stores (direct) and 3,500+ (indirect), and ensuring growth across all channels and categories.
- Managing the sales and distribution across general trade and rural trade channels for the entire East and West Midnapore and Jhargram districts in South Bengal.
- Leading a team of 8 distributors and 4 super-stockists to ensure seamless execution in terms of visibility, launches, and daily business across 2,600+ direct outlets in base towns and 3,500+ rural outlets through the rural channel (sub-distributors and PSR).
- Analyzing market trends, gaps, and potential, and strategizing locally to ensure business growth, along with delivering targets on a monthly, quarterly, and annual basis.
- Coaching and nurturing my team of RDSSM, PSR, RSR, MSR, and TL with market insights, product knowledge, and motivating them to be more productive.
- Tracked key performance indicators and enforced quality control measures.
Area Sales Executive
VIP Industries Limited
2019.05 - 2019.12
- Ensure the achievement of secondary and primary targets, visibility, and distribution expansion within the areas to achieve the business objectives. New products launching.
- Skilled at working independently and collaboratively in a team environment.
- Looking after Caprese – LHB business for the entire West Bengal, except North Bengal.
- Leading a team of 6 people with 65+ franchise stores, MBO, and LHB stores.
- Opened 20 new stores during my tenure.
- Self-motivated, with a strong sense of personal responsibility.
Sr Territory Sales Executive
GlaxoSmithKline Consumer Healthcare Limited
2013.09 - 2019.04
- I worked through various locations during my entire tenure.
- I started my journey as a Rural Sales Executive at Agartala (Tripura) HQ, covering the entire Tripura, Cachar belt (Silchar, Karimganj, and Hailakandi districts), and part of lower Assam (Dhubri and Bongaigaon). Handled a team size of 6 RSRs and 6 Super Stockists. I appointed over 35 new Rural Sub-Divisions during my stint and recruited 2 personnel in Tripura.
- After successfully completing my first project, I shifted to Silchar HQ, where I looked after the entire Barak Valley and Mizoram business – both GT/WS and Rural. Handled a team of 7 distributor salesmen, 3 USRs, 3 RSRs, and 4 stockists/distributors.
- 3,000+ retail coverage, along with 50+ SubDs, covering 1,200+ indirect outlets.
- Timely coaching and training for teams helped me to fulfill new launches and distribution drives.
- In 2017, I got transferred to the Howrah territory, and here I was looking for part of Howrah along with 2 distributors and 10 salesmen. Here I was covering only Retail and WS Channels, with a 1800+ retail universe.
Sr Sales Officer
Agro Tech Foods Ltd
2010.08 - 2013.09
- Ensure the achievement of primary and secondary targets, visibility, and distribution expansion within the territory to achieve the business objectives.
- I worked as a Sales Trainee at Nagaon HQ, covering Hojai, Diphu, and Lumding.
- After six months, I got promoted to Sales Officer, where I worked in Guwahati, covering Meghalaya. During my tenure, I handled 25 personnel in Guwahati.
- After 1.5 years, I was promoted to a Sr. Sales Officer and shifted to Patna, where I was looking for Direct and Rural business for ATFL. Manpower handled here: 16.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
Business Development Officer
Reliance Communication Private Limited
2008.11 - 2010.08
- Looking after postpaid services and CUG for corporates.
- Follow up with existing customers, and report problems to RSO.
- Also responsible for postpaid normal customers.
- Report to the TL.
- After-sales service is provided.
- In-Shop or In-Store New Connection Activity.
- Generated new business with marketing initiatives and strategic plans.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
Education
Secondary -
West Bengal State Board
Kolkata, India2003-01
Higher Secondary - Commerce
West Bengal State Board
Kolkata, India2005-01
Bachelor of Commerce - Commerce
City College of Commecre And Business Administration
Kolkata, India 2001.04 -
Skills
- Sales management
- Team leadership
- Team coaching
- Distributor Handling
- Go-to-market execution
- Investment performance tracking
- Experienced with Microsoft Office applications
- Attentive listener
- Multilingual communication: English, Bengali, Hindi
- Project coordination
Rewards-Awards
Best Performer in Sundrop Brand – 2012.
Got twice “TAREEF” award from GM for Heart Activity at Patna Heart Hospital.
Won EPL (ENO) in East – 2015.
Won TLS Contest, XSE LED Contest, Sensodyne Contest, Boost Dhamaka, RTTS Contest during 2015-2018.
Received 12 times Inspire Awards at Johnson & Johnson/Kenvue.
Won twice Branch ABI at JNJ – FY 2021 & 2022.
Won best Pragati ABI in all India level during FY 2024.
Timeline
Field Manager
Kenvue (formally known as a Johnson & Johnson)
2024.06 - Current
Area Sales Manager: South Bengal Rural CPD Business
Himalaya Wellness Company
2023.09 - 2024.05
Field Manager
Johnson & Johnson Consumer India Limited
2019.12 - 2023.09
Area Sales Executive
VIP Industries Limited
2019.05 - 2019.12
Sr Territory Sales Executive
GlaxoSmithKline Consumer Healthcare Limited
2013.09 - 2019.04
Sr Sales Officer
Agro Tech Foods Ltd
2010.08 - 2013.09
Business Development Officer
Reliance Communication Private Limited
2008.11 - 2010.08
Bachelor of Commerce - Commerce
City College of Commecre And Business Administration
2001.04 -
Secondary -
West Bengal State Board
Higher Secondary - Commerce
West Bengal State Board