Rakesh Parik

Key Responsibilities:

Overseeing the operations of 34 manned and 2 unmanned Lenovo Exclusive Stores (LES) and multi-brand outlets (MBOs) across Gujarat , ensuring optimal performance, sales growth, and an exceptional customer experience.

• Workforce Management & Training : Recruiting In-Store Demonstrators (ISDs) and conducting structured onboarding, Product Training , and Process Training for new hires. Addressing post-recruitment concerns, including Salary, Incentives & Leave management , to maintain high employee satisfaction and retention.
• Sales Performance & Target Optimization : Monitoring Sales-Out (S/O) at the store level, setting strategic Sell-Thru (S/T) Targets for stores and ISDs, and conducting weekly Key Performance Indicator (KPI) reviews to drive revenue growth and ensure continuous productivity improvement.
• Operational Excellence & Compliance : Maintaining Daily Reporting Hygiene , ensuring adherence to operational Standard Operating Procedures (SOPs) , and safeguarding key performance metrics for efficiency.
• Merchandising & Visual Compliance : Ensuring stores are Audit-Ready by maintaining Planogram compliance , demo availability, store cleanliness, and ISD grooming standards while aligning with brand guidelines.
• Inventory & Partner Coordination : Tracking stock movement and driving Sell-In across product categories ( PCs, Accessories & Visuals ) through effective Channel Partner engagement .
• Marketing & Branding Execution : Acting as a liaison between Retail Store Partners and Lenovo Marketing Team for branding, in-store advertising, and promotional campaigns. Overseeing the deployment of Marketing Collateral , including Point of Sale Materials (POSM) , posters, hoardings, pamphlets, and in-store merchandising to enhance brand visibility and drive Sell-Thru (S/T) conversions .

Key Responsibilities:

• Product Demonstration & Customer Engagement: Showcasing products and effectively communicating their features and benefits using Apple devices, applications, and accessories to enhance customer understanding and experience.
• Sales & Target Achievement: Driving sales conversions by leveraging negotiation strategies, competitive pricing tactics, and customer-centric selling techniques to consistently meet and exceed sales targets.
• Sales Training & Team Development: Conducting comprehensive sales training programs for newly onboarded staff, ensuring alignment with brand standards and enhancing product knowledge.
• Sales Forecasting & Target Planning: Collaborating with management to analyze sales trends, forecast demand, and set achievable store targets to optimize revenue and performance.
• Inventory & Third-Party Accessories Management: Strategizing and managing the procurement of third-party accessories , ensuring optimal stock levels to maximize sales opportunities and enhance customer satisfaction.

Key Achievements & Responsibilities:

• Retail Sales Management: Driving PC and printer sales across multiple Croma stores , including Devarc Croma , ensuring strong market presence and consistent revenue growth.
• Market Share Leadership: Successfully managed a 40% market share in PC and printer sales at Croma Devarc Mall , outperforming competitors and strengthening brand positioning.
• Strategic Sales Growth: Analyzing customer needs, identifying sales opportunities, and implementing targeted sales strategies to maximize conversions and revenue.
• Customer Engagement & Post-Sales Support: Delivering exceptional customer service , addressing post-sales queries, and ensuring a seamless after-sales experience to drive customer loyalty and repeat business .

Key Achievements & Responsibilities:

• Sales & Market Share Growth: Managing sales for Lenovo laptops and desktops , consistently maintaining 30%+ store share , driving revenue, and enhancing brand presence.
• Customer-Centric Sales Approach: Engaging with customers using targeted questioning techniques to accurately assess their needs and provide tailored solutions, ensuring higher conversion rates.
• Store Operations & Performance Management: Overseeing all in-store activities , including sales target alignment, data management, and customer follow-ups , ensuring seamless operations and sustained growth.