RAKESH KUMAR SINGH
Lucknow
Summary
Dynamic and result oriented Corporate Marketing and Health Insurance professional with more than 17 years of experience in healthcare marketing, health insurance, corporate relations, business development, and team leadership. Proven expertise in hospital corporate marketing, government healthcare schemes, TPA management, insurance partnerships, and strategic business expansion. Recognized for consistently delivering outstanding sales performance, building long-term client relationships, and leading high-performing teams across multiple reputed organizations. Seeking a senior leadership position in Hospital Corporate Marketing to leverage extensive experience in healthcare business development, Ayushman Bharat, CGHS, ECHS, TPAs, corporate tie-ups, and insurance partnerships.
Overview
8
8
years of post-secondary education
19
19
years of professional experience
Work History
Branch Head
HDFC Life Insurance
Dahod, Gujarat
10.2025 - Current
- Managing branch operations with a focus on Insurance.
- Developed strategic partnerships with hospitals, TPAs, corporates, and healthcare providers to expand service offerings.
- Leading sales and business development initiatives.
- Driving customer acquisition and revenue growth through relationship management and corporate networking.
- Managed sales team performance through coaching and mentorship, fostering a high-performance culture.
- Led branch operations to ensure compliance with regulatory standards and company policies.
- Developed customer relationship management initiatives to enhance client engagement.
- Established and monitored departmental goals, aligning team efforts with branch objectives.
- Managed and inspired team members to perform to full potential, driving branch profitability.
- Worked cross-functionally to plan and establish branch goals, supporting strategic objectives.
Cluster Head
RELIANCE GENERAL INSURANCE COMPANY LTD
Varanasi
02.2025 - 10.2025
- Managing branch operations with a focus on Insurance.
- Developing strategic partnerships with hospitals, TPAs, corporates, and healthcare providers.
- Leading sales and business development initiatives.
- Driving customer acquisition and revenue growth through relationship management and corporate networking.
- Managed daily operations for insurance claims processing and customer service.
- Oversaw team performance to ensure compliance with company policies and standards.
- Coordinated training sessions for new employees on insurance products and procedures.
- Developed strategies to enhance client engagement and satisfaction in services offered.
- Implemented best practices for efficient workflow within the claims department team.
- Analyzed feedback from clients to identify areas for service improvement initiatives.
- Facilitated communication between departments to streamline operational processes effectively.
- Collaborated closely with other clusters in order to share resources or leverage synergies where appropriate.
- Led recruitment, training, and development initiatives to build high-performing teams.
Unit Sales Manager
ICICI Lombard GENERAL INSURANCE CO LTD
Ayodhya
02.2022 - 02.2025
- Managed sales team to drive insurance product promotions and market penetration.
- Developed training programs for new sales representatives to enhance product knowledge.
- Analyzed market trends to identify opportunities for business growth and expansion.
- Implemented sales strategies to improve overall team performance and efficiency.
- Built relationships with clients to foster trust and ensure ongoing business engagement.
- Facilitated regular performance reviews to assess team skills and set improvement goals.
- Developed and implemented sales objectives and strategies to maximize unit sales performance.
- Maintained an up-to-date understanding of industry trends, competitive landscape, regulations, in order to capitalize on emerging opportunities.
Sr Programe Manager
PRASHASNIK GURUKUL
LUCKNOW
06.2018 - 02.2022
- Led cross-functional teams to implement strategic program initiatives.
- Developed comprehensive project plans aligning with organizational goals and objectives.
- Coordinated stakeholder meetings to gather requirements and address concerns effectively.
- Managed resource allocation to ensure timely project execution and delivery.
Territory Manager
Bajaj General Insurance co ltd
ALLAHABAD
02.2017 - 06.2018
- Developed relationships with brokers to enhance insurance product distribution.
- Conducted market analysis to identify opportunities for new business growth.
Sr Sales Manager
PNB Metlife
ALLAHABAD
01.2015 - 02.2017
- Led sales team to develop strategic plans for market expansion.
- Mentored junior sales staff to enhance their selling techniques.
Agency Development Manager
Max Life insurance Co Ltd
ALLAHABAD
02.2013 - 01.2015
- Developed strategies to enhance agency performance and market presence.
- Collaborated with stakeholders to align business goals and initiatives.
- Facilitated training sessions to improve agent skills and knowledge.
Marketing Manager
Apollo Clinic
ALLAHABAD
01.2010 - 02.2013
- Developed comprehensive marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends to identify growth opportunities for healthcare services.
- Oversaw digital marketing efforts, including social media and email campaigns.
- Mentored junior team members in best practices for marketing initiatives.
Asst Manager Marketing
Ankur Hospital
ALLAHABAD
06.2007 - 01.2010
- Managed project timelines to ensure timely delivery of key initiatives.
- Coordinated with stakeholders to gather requirements and define project scopes.
- Led team meetings to align objectives and improve communication among departments.
Education
Marketing & Finance - MBA
Lucknow University
06.2005 - 07.2006
Company Law - LLB
Allahabad University
06.2001 - 07.2004
History - B A
Ewing Christian College, Allahabad
06.1996 - 07.2000
Skills
- Healthcare Business Development
- Corporate Hospital Marketing
- Health Insurance Marketing
- Healthcare Insurance
- Health Plan Management
- Ayushman Bharat (PM-JAY)
- CGHS & ECHS Business Development
- TPA & Corporate Tie-ups
- Hospital Empanelment
- Strategic Sales Planning
- Revenue Growth
- Business Expansion
- Branch Operations Management
- Negotiation & Communication
- Team Leadership & Training
- Client Relationship Management
KEY ACHIEVEMENTS
- More than 17 years of Successful Experience in Healthcare and Insurance Marketing.
- During my 3 years tenure at ICICI Lombard, I logged in the Largest-ever Group Health Insurance (GHI) case in North India, featuring a Single Cheque Value of ₹1,67,00,750/=, A memorable milestone representing the highest cheque amount I have ever handled. (I secured this health insurance case for 2 consecutive years, with cheque values of ₹98,00,000 in the 1st year and ₹1,67,00,750 in the 2nd Year).
- Alongside my work in Group Health Insurance, I also won 10 Trophies along with Medals in the Retail Health Segment during these 3 years at ICICI Lombard .
- Award-winning performer in PNB MetLife- Here I qualified for the Dubai contest at PNB due to my outstanding performance in North India, and I was honored with an award by the National Head on an international platform at Dubai.
- During my tenure at Max Life Insurance, I was honored the 'Torch Bearer Award' for North India for generating extensive distribution within the branch.
- Successfully managed multiple High-Performing Sales Teams.
- Consistently Achieved and Exceeded Business Targets.
- Extensive experience in Hospital Networking, Insurance Partnerships and Corporate client acquisition.
- Strong expertise in Healthcare Business Promotion across Government and Private sectors.
CAREER OBJECTIVE
- To contribute my extensive experience in Corporate Marketing, Healthcare Business Development and Health Insurance toward the growth of a progressive hospital or healthcare organization with the Rapid Expansion of Govt. Healthcare initiatives such as AYUSHMAN BHARAT along with increasing opportunities in CGHS, ECHS, TPAs, Insurance Companies and Corporate Healthcare partnerships.
- I am to strengthen hospital corporate business, expand strategic alliances, and drive Sustainable Revenue Growth while delivering quality healthcare access to the community.
Timeline
Branch Head
HDFC Life Insurance
10.2025 - Current
Cluster Head
RELIANCE GENERAL INSURANCE COMPANY LTD
02.2025 - 10.2025
Unit Sales Manager
ICICI Lombard GENERAL INSURANCE CO LTD
02.2022 - 02.2025
Sr Programe Manager
PRASHASNIK GURUKUL
06.2018 - 02.2022
Territory Manager
Bajaj General Insurance co ltd
02.2017 - 06.2018
Sr Sales Manager
PNB Metlife
01.2015 - 02.2017
Agency Development Manager
Max Life insurance Co Ltd
02.2013 - 01.2015
Marketing Manager
Apollo Clinic
01.2010 - 02.2013
Asst Manager Marketing
Ankur Hospital
06.2007 - 01.2010
Marketing & Finance - MBA
Lucknow University
06.2005 - 07.2006
Company Law - LLB
Allahabad University
06.2001 - 07.2004
History - B A
Ewing Christian College, Allahabad
06.1996 - 07.2000