ABHISHEK KUMAR
New Delhi
Summary
Program Manager with over 8 years of experience designing and executing loyalty and customer engagement programs for brands including JSL, JSW, Honeywell, and Eveready. Proven at owning end-to-end program delivery—strategy, campaign ideation, CRM implementation, stakeholder/vendor coordination (SPOC), billing, and resource planning—while leveraging MIS and data analysis to optimize reporting and performance. Delivers targeted campaigns and process improvements that increase member participation, operational efficiency, and client satisfaction.
Overview
2
2
years of professional experience
Work History
Program Manager
Evolve Brands
04.2025 - Current
- Acted as the Single Point of Contact (SPOC) between JSL and Evolve Brands, ensuring seamless coordination across MoUs, stakeholders, and internal teams.
- Led program orientation and onboarding for backend and cross-functional teams to ensure alignment on objectives, timelines, and deliverables.
- Collaborated closely with JSL operational teams, including printer, label, and QR code generation teams, to enable smooth execution.
- Coordinated with internal Evolve teams (IT, MIS, Operations) to execute client-assigned tasks and resolve dependencies.
- Owned end-to-end program management, including program construct, strategy, ideation, campaign management, and client servicing.
- Monitored program performance through weekly and monthly reviews, delivering actionable insights and optimization recommendations.
- Managed program communication, implementation, monitoring, feedback loops, corrective actions, and continuous improvements.
- Tracked and analyzed primary sales versus label printing, label reporting, and identified regions with low reporting to drive corrective measures.
- Prepared management presentations, program analysis reports, MIS dashboards, and review documents for internal and client stakeholders.
- Provided strategic recommendations on promotions, communication, and campaign effectiveness to improve engagement and reporting.
- Handled escalation management, ensuring timely resolution of operational, technical, and stakeholder issues.
- Managed billing and invoicing for clients and vendors, including reconciliation, and follow-up on outstanding payments.
- Led resource planning and management to ensure optimal utilization and timely delivery of program milestones.
Program Manager
Imast
06.2024 - 12.2024
- Managed key loyalty programs, including Waaree Prime, PVL Saksham, Jamna Retailer & Mechanic Loyalty, and C&S Electric—overseeing launch, execution, and performance tracking.
- Deployed loyalty projects for clients such as Honeywell, Eveready, and ISTEEL (ISTAR), ensuring timely delivery and alignment with client objectives.
- Defined program KPIs, coordinated stakeholder data flows, and established reporting frameworks to drive informed decision-making.
- Conceived and implemented campaign strategies to increase member participation and retention.
- Coordinated cross-functional teams, and conducted regular reviews to resolve blockers and maintain project timelines.
- Prioritized tasks across multiple projects, and provided guidance to team members to achieve targets within deadlines.
Assistant Program Manager - Loyalty
Channelplay Pvt Ltd
11.2023 - 06.2024
- Managed the JSW Privilege Club and loyalty programs for Canon, Parryware, JSW, and Maruti, focusing on member engagement and ROI.
- Designed and executed campaigns, contests, and quarterly catalogues to increase engagement and satisfaction.
- Collaborated with technical and product teams to deliver program features, and ensure platform stability.
- Negotiated vendor contracts for festive and corporate gifting to optimize cost and value.
- Monitored program KPIs and performance, delivering regular reports and insights to stakeholders.
- Built and maintained relationships with clients and partners, providing technical guidance and support.
Education
B.Com -
Delhi University
01.2020
Higher Secondary -
CBSE
01.2015
Secondary School -
CBSE
01.2013
Skills
- CRM tools and platforms
- Advanced MS Office suite
- Management of loyalty systems
- Digital communication skills
- Strategic program planning
- Client relationship management
- Data analysis and reporting
- Program management
- Process optimization
- Problem solving
- Strong work ethic
- Critical thinking
- Excellent communication skills
- Procurement
- Project coordination
Hobbies and Interests
- Singing
- Listening to music
- Playing games
Personal Information
- Date of Birth: 07/27/95
- Marital Status: Single
Languages
- English
- Hindi
- Malayalam
Timeline
Program Manager
Evolve Brands
04.2025 - Current
Program Manager
Imast
06.2024 - 12.2024
Assistant Program Manager - Loyalty
Channelplay Pvt Ltd
11.2023 - 06.2024
B.Com -
Delhi University
Higher Secondary -
CBSE
Secondary School -
CBSE