AI & Automation
RAKSHIT TRIPATHI
Lucknow
Summary
Dynamic marketing professional with a strong commitment to driving efficiency and effectiveness in organizational activities. Dedicated to contributing to business excellence through innovative strategies and data-driven decision-making. Aiming to advance to a Senior Management position while fostering team and organizational growth. Proven ability to adapt and thrive in fast-paced environments, ensuring alignment with overall business goals.
Overview
8
8
years of professional experience
3
3
Certifications
3
3
Languages
Work History
PREPARATION (FULL-TIME)
Remote-Learner
Lucknow
11.2024 - Current
- Pursuing structured preparation with focus on Public Administration, Economy, and Governance
- Built strong analytical and problem-solving skills through daily answer writing, case analysis, and current affairs evaluation
- Developed discipline and time management by following a rigorous study schedule and meeting weekly targets
- Strengthened research and synthesis skills by analyzing complex topics and converting them into clear, concise insights
- Stayed updated with national and global developments, improving awareness of business, policy, and economic trends
GROWTH ASSOCIATE - DIGITAL MARKETING
Digitally Confuze
Remote
01.2023 - 09.2024
- Converted inbound and outbound leads into paying clients, supporting revenue growth, and expanding the client base.
- Managed end-to-end client onboarding, and maintained daily communication to ensure smooth execution and retention.
- Collaborated with performance marketing teams to plan and optimize ad campaigns across platforms like Meta and Google
- Scaled performance to 1L/day (30L/month) by optimizing funnels, creatives, and audience targeting in collaboration with the performance marketing team
- Identified upsell opportunities and contributed to account growth through strategic recommendations
Marketing Service and Solution
TATA STEEL
Jamshedpur
05.2021 - 07.2021
- Improved brand values and searched for new marketing tool.
- Tried to use product information management tools.
- Helped improve sales process and customer by market research.
- Analyzed the gap between call center Team (Kocher Tech) and customer on the basis of call recordings 70 Call per day.
Content Creator in the Online Marketing Department
CARE AUTOS PVT. LTD.
05.2021 - 05.2021
- Coordinated with the content designer and think of creative ideas, make content for social media and remain up to date with current trends in market.
Sales and Strategy Consulting
MANAGEERS EDUCATIONAL SERVICES INDIA (P) LTD., Lucknow
05.2018 - 07.2018
- Responsible for Marketing Strategy for company’s Flagship Product Tier 2 Cities.
- Worked at Tier 1 level as well as Tier 2 and 3 level.
- I used to visit 8-10 schools per day and convert them as my potential client and generate the lead around 40% accordingly.
Education
MBA - Marketing, Operation
04.2022
- Courses
- GPA: 7.20
BBA - Business Administration
04.2019
- Achievements/Tasks
- GPA: 5.88
Skills
Digital Marketing
Google Analytics
Microsoft Office
Microsoft Office
Certification
Google Analytics for beginners
Interests
Growth Strategy
Timeline
PREPARATION (FULL-TIME) - Remote-Learner
11.2024 - Current
GROWTH ASSOCIATE - DIGITAL MARKETING - Digitally Confuze
01.2023 - 09.2024
Marketing Service and Solution - TATA STEEL
05.2021 - 07.2021
Content Creator in the Online Marketing Department - CARE AUTOS PVT. LTD.
05.2021 - 05.2021
Sales and Strategy Consulting - MANAGEERS EDUCATIONAL SERVICES INDIA (P) LTD., Lucknow
05.2018 - 07.2018
LM Thapar School of Management, Affiliated To TIET Patiala - MBA, Marketing, Operation
Amity University Uttar Pradesh - BBA, Business Administration