RAKSHIT BHAT
Bengaluru
Summary
Results-driven Senior Team Lead specializing in e-commerce feed management and PPC operations. Led and mentored high-performing analyst teams, achieving measurable improvements in feed accuracy and revenue through SQL-driven feed optimization and multi-channel advertising. Pursuing MBA in Business Analytics to enhance strategic capabilities and drive data-driven outcomes.
Overview
1
1
Certification
3
3
years of post-secondary education
10
10
years of professional experience
Work History
Senior Team Lead — Feed Engineering & Client Operations
Feedonomics India (Cube27)
Pune
09.2022 - Current
- Led and mentored 8-person team of business analysts across EMEA and APAC client portfolios, setting KPI targets, conducting quality reviews, coaching, and performance management while maintaining hands-on role in day-to-day feed engineering and client delivery.
- Own end-to-end feed lifecycle: analyzing client product data and business requirements, executing data feed modifications and query-based restructuring, and deploying optimized feeds across Google Shopping, Amazon, Shopify, BigCommerce, eBay, and other PPC platforms.
- Combine operations-manager oversight with specialist execution — personally optimizing data feeds via SQL against channel specifications to ensure accurate, SEO-rich, click-worthy product listings across all advertising channels.
- Managed post-upload issue resolution, diagnosing disapproval errors, data mismatches, and channel-specific rejections to minimize downtime and ensure ad performance and revenue continuity.
- Managed enterprise accounts including Lowe's, Lululemon, Dell, DoorDash, L'Oréal, Puma, Groupon, Carlton One, and Fruugo, overseeing escalations, client communications, and performance reporting for senior leadership.
- Coordinate cross-functional teams and stakeholders to drive continuous improvement in data accuracy, feed performance, and operational efficiency; maintain dashboards and reporting used by senior leadership.
Advertising Support Team Lead
Amazon Development Centre
Bengaluru
09.2021 - 03.2022
- Led a team of 6 associates to meet KPI targets (Resolution Rate, First Contact Resolution, Average Handle Time) through SWOT-based coaching, structured feedback cycles, and campaign optimization strategy for advertising and vendor accounts.
- Enhanced team performance through structured action plans, regular performance reviews, and hands-on training on Amazon Advertising platforms to optimize account management.
- Led team in resolving customer inquiries and technical issues.
- Trained new team members on support processes and tools.
- Coordinated with cross-functional teams to improve service delivery.
Senior Advertising Associate
Amazon Development Centre
Bengaluru
01.2020 - 08.2021
- Functioned as Subject Matter Expert for Amazon Advertising, identifying automation opportunities and creating proof-of-concepts to enhance PPC campaign workflows.
- Managed and optimized PPC campaigns (including seasonal initiatives) on Amazon Advertising, tracking performance and researching sales trends to inform strategic decisions.
- Developed and implemented digital marketing strategy end-to-end; measured ROI and KPIs; managed digital marketing budget; trained team members and oversaw company social media accounts.
Certified Specialty Mentor — Advertising & Vendor Relations
Amazon Development Centre
Bengaluru
07.2018 - 12.2019
- Led support team training and SOP-change projects as a Certified Specialty Mentor (CSM), Subject Matter Expert (SME), and Acting Associate Advisor (AA).
- Mentored 8 teams of 5 associates each through presentations and courses on Amazon Seller and Vendor Central, Amazon Advertising, and Amazon DSP to improve knowledge and application of advertising tools.
- Guided teams in developing solutions for complex challenges in a fast-paced environment.
- Facilitated training sessions to enhance skills and knowledge of team members.
- Collaborated with cross-functional teams to align goals and strategies effectively.
Vendor Relations & Advertiser Support Associate
Amazon Development Centre
Bengaluru
08.2016 - 06.2018
- Achieved recognition as Best Associate for several weeks and Employee of the Month multiple times over two years, reflecting consistent high performance.
- Delivered email, phone, and chat support for Amazon sellers, vendors, and authors across Amazon Seller Central, Vendor Central, Advantage, and Advertising, facilitating account management, catalog and listing, promotions and marketing, shipping, billing and payments, chargebacks, returns and refunds, and dropship.
- Managed vendor relationships to ensure timely product availability and compliance.
- Coordinated shipments and inventory management across multiple fulfillment centers.
- Conducted quality checks to maintain high standards for incoming products.
Education
MBA - Business Analytics
NMIMS (Narsee Monjee Institute of Management Studies)
Mumbai, India 06.2026 - 08.2026
Bachelor of Commerce -
Shri Dharmastala Manjunatheshwara College
Ujire, Mangalore, India 05.2013 - 01.2016
Skills
- Data feed optimization
- Feed management
- PPC campaign optimization
- Amazon Advertising
- Google Merchant Center
- Amazon Seller Central
- BigCommerce
- Google Ads
- Walmart Ads
- Amazon DSP
- BidX
- Teikametrics
- Helium 10
- Sellics
- Amazon Marketing Cloud (AMC)
- Google Analytics (GA4)
- SEMrush
- SQL transformation
- Performance reporting
- KPI management
- Cross-functional collaboration
- Team leadership
- Stakeholder management
- Training and mentoring
- Strategic planning
- Quality assurance
- Problem solving
- SOP adherence
- Microsoft Excel
- Google Sheets
- SOP adherence
Certification
- Claude 101 — AI Fundamentals, Anthropic, 2026
- Claude Cowork Certification, Anthropic, 2026
- Claude AI Fluency Certification, Anthropic, 2026
- Amazon Marketing Cloud (AMC) Certification, Amazon Ads, 2026
- Amazon Ads Data Manager Certification, Amazon Ads, 2026
- Amazon Ads Planner Certification, Amazon Ads, 2026
- Google Analytics (GA4) Certification, Google, 2026
- Product, Keyword, Marketing & Analytical Research, Helium 10, 2022
- Search, Display, Shopping & Video Ads, Google Ads, 2020
- Intermediate Excel Training, Microsoft Excel, 2019
Languages
- English, Full Professional Proficiency
- Hindi, Native/Bilingual
- Kannada, Native/Bilingual
Timeline
MBA - Business Analytics
NMIMS (Narsee Monjee Institute of Management Studies)
06.2026 - 08.2026
Senior Team Lead — Feed Engineering & Client Operations
Feedonomics India (Cube27)
09.2022 - Current
Advertising Support Team Lead
Amazon Development Centre
09.2021 - 03.2022
Senior Advertising Associate
Amazon Development Centre
01.2020 - 08.2021
Certified Specialty Mentor — Advertising & Vendor Relations
Amazon Development Centre
07.2018 - 12.2019
Vendor Relations & Advertiser Support Associate
Amazon Development Centre
08.2016 - 06.2018
Bachelor of Commerce -
Shri Dharmastala Manjunatheshwara College
05.2013 - 01.2016