RAMA KRISHNA PAMARTHI

Responsibilities

• Developed and executed regional marketing strategies aligned with sales goals.
• Managed and guided a team of seven territory managers, ensuring achievement of territory-wise targets.
• Successfully planned and launched new products (acaricide, fungicide, herbicide) in assigned territories.
• Coordinated demand generation activities (farmer meetings, demonstrations, field days), and brand-building activities (agri fairs, university exhibitions, jeep campaigns) to improve product adoption.
• Monitored marketing budgets and optimized promotional spending for maximum ROI.

Achievements

• Successfully launched a pre-emergence herbicide in paddy, a fungicide in grape, and an acaricide in chili and cotton, contributing 15% to annual sales.
• Achieved the liquidation of over 26 MT of Crease in paddy, 400 liters of Hinode in grapes, and 4 KL of Kikude in cotton and chili via focused market development activities.
• Conducted over 450 farmer training programs and more than 120 large-scale field days, improving adoption and farmer trust.
• Designed crop-specific marketing campaigns, structured training, and field coaching that increased adoption and 15% sales productivity in paddy, chili, and grapes.

Responsibilites

• Develop and execute strategic sales plans to achieve territory sales targets.
• Find and approach potential new clients in the designated area to grow market presence and boost sales.
• Establish and nurture solid connections with vital clients, distributors, and retailers for lasting customer satisfaction and loyalty.
• Drive product demos, campaigns, and training to inform customers about product features and benefits.
• Address customer concerns promptly and professionally to uphold satisfaction levels.

Achievements

• Elevated territory sales increased from 100 lakhs in 2021-22 to 250 lakhs in 2023-24.
• Received the Kocide Divisional Topper Award in 2022 for building a sales base from 0 to 2,000 kg.
• Received the Toki Divisional Topper Award for expanding sales from 1,000 kg to 10,000 kg, maintaining growth to 16,000 kg in 2024, without decline.
• Recognized with the Man of the Collection Award for maintaining territory overdue below 3%.
• Established base sales of 300 kg for the Kundan product from 0 kg, resulting in Divisional Topper and All India Top 5 in 2023-24.
• Selected for an overseas position as part of the top 10 performers in India for product sales.