- Writing
Rammilan Shukla
Mumbai,MH
Summary
An astute sale, Marketing & Expansion professional with over 11 years of experience in different industry verticals. Deep domain knowledge and proven track record of exceeding sales targets. Street smart, understands business needs and eagerly participates in sales & marketing strategies. Has a penchant for designing sales presentations.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Business Development Manager
Podar Education
Mumbai, Maharashtra
10.2018 - Current
- Currently handling 22 preschools & 8 high schools across India.
- Key responsibilities - Sales
- Responsible for Annual revenue generation
- Heading Lead Generation, lead conversion
- Analyzing MIS/CRM reports for optimization of current lead funnel
- Forging alliances and partnerships with corporate
- Training & Mentoring sales team to achieve targets
- Heading & Steering a team of 15 sales executives, 16 PREs/Counselors & 30 HMs
- Key responsibilities - Marketing
- Annual budget and ad expenditure, 1.5 crore annual.
- Analyze effectivity of medium
- Month-wise planning of marketing tools/mediums
- Analyzing & optimizing marketing tools/mediums.
- Understanding the need of local geographies along with Principals and aligning there inputs with the annual marketing plan and budgets
- Analyzing reports of digital marketing and providing strategic inputs.
- Key responsibilities - Expansions
- Hunting land & building in the targeted city to start schools
- Analyzing the shortlisted properties
- Negotiating with the landlord for terms of Lease & License commercials
- Negotiating with the landlord on the agreement of Lease and License
- Working with solicitors to finalize the agreement
- Analyzing competitors near the finalized area of new schools
- Coordinating with landlord and CEO till the construction is done and the building is ready
- Making marketing & Sales plan for Pre & Post-launch of schools.
- Achievements
- Initiated & implemented digital marketing in the company
- Generated 30% of lead’s funnel from digital marketing
- Successfully planned & Implemented Parent Ambassador Program, Web designing course, Scholarship program and several events in schools for publicity & positive word of mouth.
- Accelerated & Launched 1 high school & 4 pre-schools and 2 new schools in pipeline
- Restructured the reporting system of the sales team
- Reduced 10% of marketing expenditure through negotiation & Vendor management
- Generated revenue of 10cr
- Planned and implemented month wise events for marketing and promotion
- Managed negative/positive news in print and electronic media
Business Development Manager
MT Educare Ltd
Mumbai, Maharashtra
06.2012 - 10.2018
- Launched the IIT Brand – Lakshya for MT Educare
- Managed a team of 5 team members
- Developed competitive sales strategies for deeper market penetration.
- Responsible for executing the overall business plan, lead generation and meet Revenue Targets.
- Developing Sales funneling and sales pipeline for quarterly and yearly sales.
- Assisting in sales strategy and sales drives.
- Training and mentoring sub-ordinates to optimize performance and achieve targets
- Handling Experience Management and measurement for parents and students at MT.
- Forging alliances and partnerships with other educational institutions and colleges for optimizing revenue generation.
- Worked extensively across Maharashtra especially in Pune and Kolhapur.
- Achievements: Admissions worth 4 crores in the year 2013 – 14, 6 crores in 14 - 15, 5.95 crores in 16-17, 17-18, 5 crores, 18-19, 10 crores
- Tenure - June 2012 to October 2018.
Business Development Executive
Focus Educare
Mumbai, Maharashtra
09.2011 - 05.2012
- Tapping corporate for events.
- Generating data from different sources & corporate events.
- Fixing an appointment with corporate executive
- Converting appointments into admissions.
- Tenure September 2011 to May 2012
Business Development Executive
ICFAI University
04.2011 - 09.2011
- Tapping corporate for events
- Cold calling for revenue generation
- Using the corporate event as a tool to get more number of admission
- Looking after students' queries and servicing.
Education
Bachelor - Commerce
Pathuk Gala College
HSC - Commerce
Mumbai University
Mumbai 06.2006 - 06.2008
SSC - undefined
Maharashtra State Board
Skills
COMPUTER PROFICIENCYWord 2010
Excel 2010
PowerPoint 2010 (Creative Designing)CorelDrawPhotoshopHardware(Computer Assembling)- Networking strength
- Vendor management
- Sales expertise
- Marketing
- Revenue Generation
Business development and planning
Interests
- Traveling
- Cooking
Timeline
Business Development Manager
Podar Education
10.2018 - Current
Business Development Manager
MT Educare Ltd
06.2012 - 10.2018
Business Development Executive
Focus Educare
09.2011 - 05.2012
Business Development Executive
ICFAI University
04.2011 - 09.2011
HSC - Commerce
Mumbai University
06.2006 - 06.2008
Bachelor - Commerce
Pathuk Gala College
SSC - undefined
Maharashtra State Board