Ram Mohan Roa Borra
Hyderabad
Summary
Senior Delivery Manager at Zeta Global Pvt Ltd with expertise in executing high-impact email marketing campaigns. Proven track record in enhancing client satisfaction through strategic project management and effective communication. Skilled in marketing automation and A/B testing, consistently achieving optimized results and actionable insights to boost engagement and ROI.
Overview
15
15
years of professional experience
Work History
Senior Delivery Manager
Zeta Global Pvt Ltd
12.2024 - Current
- Own end-to-end client delivery across multiple enterprise email marketing accounts, ensuring high-quality campaign execution aligned with strategic goals.
- Serve as key stakeholder for operations, liaising between internal teams and external clients for planning, deployment, and performance optimization.
- Lead campaign managers, developers, and QA for complex, data-driven email programs using SFMC, ZMP, and Zeta tools.
- Drive automation, personalization, segmentation, and A/B testing initiatives to enhance engagement and ROI.
- Oversee onboarding, ESP migrations, IP warmups, and compliance with best practices in email deliverability.
- Track and report KPIs (Open Rate, CTR, Bounce, Unsubscribe), offering actionable insights to stakeholders.
- Manage timelines, scope, and risks for seamless execution and continuous client satisfaction.
Technical Project Manager
Zeta Global Pvt Ltd
10.2021 - 12.2024
- Managed large-scale email marketing initiatives involving campaign architecture, client coordination, and platform automation.
- Worked closely with cross-functional teams to develop and execute email strategies using platforms like ZMP, SFMC, and Impact.
- Led technical aspects of project planning, risk management, and delivery oversight to ensure optimal performance and engagement.
- Enabled marketing automation workflows and data integrations to streamline campaign targeting and personalization.
- Monitored campaign performance and provided technical resolutions for deliverability, rendering, and platform issues.
- Acted as the technical liaison between clients and internal developers to translate business needs into scalable email solutions.
Team Lead Campaign Operations
Zeta Global Pvt Ltd
01.2017 - 10.2021
- Deal with Account management and Project management.
- Responsible for entire client business in email marketing.
- Single Point of contact for client (Issues, Upgrades, Campaigns, Customization's etc.).
- Coordinate and facilitate email production between the teams.
- Managing and leading the campaign managers and Campaign developers.
- Developing and maintaining a detailed project plan.
- Managing project deliveries are in line with the project plan.
- Managing project scope and changing control and escalating issues where necessary.
- Working closely with users to ensure the project meets business needs.
- Overlook and monitor all the campaign deployment activities within the team.
- Coordinating with the Management/Client to understand the detailed requirement.
- Responsible to Onboarding and Migrations of Clients.
- Estimate effort and negotiate the timelines with clients and co-ordinate with cross-functional teams on any special marketing automation requests.
Digital Marketing Specialist
Zeta Global Pvt Ltd
02.2016 - 01.2017
- Build, test and launch simple to highly advanced email campaigns (Newsletters, Activation and Re-activation Programs) and interactive programs using the Zeta Interactive platform on time, and on-budget.
- Served as the day-to-day contact for client accounts to ensure their email marketing efforts are managed and executed.
- Database generation as per requirement (Target audience and Area) and maintaining the same for lead generation.
- Project areas such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting.
- Review project requests from clients to determine how to implement using various functionalities in ESPs. (SFMC, ZMP or Impact).
- Work with different teams such as Web designers, Technical Support services (Customization, Network Operations center, and Deliverability services) to deliver the service by using the product, service process and client specific knowledge within the defined timelines.
- Creating customized landing pages, Survey pages, Opt-out pages, and Viral pages.
- Provide solutions for problems by identifying, evaluating, and implementing alternatives in a professional manner.
Assistant Manager Digital Marketing
OMNI Hospital Pvt Ltd (INCOR-PBEL Group)
01.2015 - 01.2016
- Working as Assistant Manager in Branding and Digital marketing handling complete branding related works and digital marketing that includes SEO PPC SMO.
- Responsible for the Branding and promotions of indoor and outdoor and for the Websites and responsibility of site traffic and popularity among visitors through organic and paid search.
- Working on Google AdWords and Facebook Advertising for campaigns and events.
- Developed multi-platform advertising campaign for retail clients.
- Collaborate with marketing staff in the development and production of visual content.
- Create content for email marketing campaigns.
- Recommend and develop strategies for growing and leveraging our social media follower base using promotions, contests, polls, ads, surveys, and referral programs.
Digital Marketing Expert
Yashoda Corporate (Yashoda Hospitals Pvt Ltd)
05.2014 - 12.2015
- Working as a Digital Marketing Expert (SEO, PPC, SMO etc) responsible for complete site performance and quality.
- Responsible for the complete branding and promotions of websites and taking the responsibility of site traffic and popularity among visitors through organic and paid search.
- Working on Google Adwords and Facebook Ads for campaigns and events.
- Created reporting around paid marketing funnels and leveraged this reporting to incrementally improve the conversion rate of the paid funnel.
- Working on 3rd part tools like Hoot suite, Woorank, SEO power suite to analyze and optimize the things.
Online Marketing Associate
Traffika Digital Solutions
12.2012 - 12.2013
- Worked as Online Marketing Associate taking complete responsibility towards site performance, quality and popularity among its visitors and taking care of the team.
- Perform thorough technical & navigation analysis for client websites, acting as a specialist consultant to recommend SEO friendly solutions and other product packages which can contribute to desired goals.
- Act as the point person for all client interactions for projects on Internet marketing.
- Ensure the proper execution of marketing plans for various online marketing programs, managing schedules and delegating team responsibilities according to specialty to maximize efficiency.
- Oversee all account deliverables, including processes and operations, to ensure the effectiveness of all online marketing programs.
- Responsible for the complete management of the SEO process, like, Keyword Research, Website analysis and making On-page and Off-page recommendations and reporting.
SEO Analyst
BIP&SUM Software Solutions Pvt Ltd
12.2010 - 12.2012
- Responsible for the promotion of websites in various search engines. Taking the total responsibility of websites towards site performance, quality and popularity among its visitors/users and search Engines and Google Ad words, Email Marketing.
- On-page Optimization of Sites like Meta Tagging, Image Optimization and Hyperlink Optimization.
- Off-page Optimization includes Directory Submission, Article submission, Blogging, Social Book Marking, Link Exchange.
- Managed and monitored rankings and engine results for certain search engines.
- Developed marketing content and assisted in link building.
- Completed search engine keyword research in accordance with SEO strategic content plans to optimize pages.
Education
B.Tech -
T.R.R College of Engineering
Hyderabad01.2010
Intermediate -
Vignan Vision Jr College
Hyd01.2006
CBSE -
Kendriya Vidayalaya No.1
Jammu01.2004
Skills
- Windows
- HTML
- CSS
- Adobe Creative Suite
- Microsoft Office Suite
- CRM
- JIRA
- Email Marketing Tools
- Report on KPIs
- Campaign/Project Management Skill
- Campaign management
- Email marketing
- Marketing automation
- A/B testing
- Client relationship management
- Project planning
- Technical troubleshooting
- Effective communication
- Team leadership
- Strategic thinking
- Delivery management
- Issue resolution
Employment Summary - Summary Of Skills
- Manage the email marketing strategy for the company that includes planning, email creatives & content, audience segmentation, testing, deployment, delivery, and reporting of metrics.
- Analyze email campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
- Responsible for Onboarding and Migrations of Clients. Act as business owner for an ESP migration project working closely with IT and business project team, including email design lead, on the successful migration of the email creation, audience, and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up and selection, IP address warm-up, campaign deployment, email creation, reporting.
- Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
- Responsible for the establishment, execution, documentation, and management of strategic planning of email marketing.
Languages
- English
- Hindi
- Telugu
Hobbies and Interests
- Cooking
- Listening to Music
- Playing games
Languages
English
First Language
Hindi
Proficient (C2)
C2
Telugu
Proficient (C2)
C2
Timeline
Senior Delivery Manager
Zeta Global Pvt Ltd
12.2024 - Current
Technical Project Manager
Zeta Global Pvt Ltd
10.2021 - 12.2024
Team Lead Campaign Operations
Zeta Global Pvt Ltd
01.2017 - 10.2021
Digital Marketing Specialist
Zeta Global Pvt Ltd
02.2016 - 01.2017
Assistant Manager Digital Marketing
OMNI Hospital Pvt Ltd (INCOR-PBEL Group)
01.2015 - 01.2016
Digital Marketing Expert
Yashoda Corporate (Yashoda Hospitals Pvt Ltd)
05.2014 - 12.2015
Online Marketing Associate
Traffika Digital Solutions
12.2012 - 12.2013
SEO Analyst
BIP&SUM Software Solutions Pvt Ltd
12.2010 - 12.2012
B.Tech -
T.R.R College of Engineering
Intermediate -
Vignan Vision Jr College
CBSE -
Kendriya Vidayalaya No.1
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