Summary
Overview
Work History
Education
Skills
Key Projects And Initiatives
Accomplishments
Timeline
Generic
RANA ARJUN

RANA ARJUN

Gurugram

Summary

Co-founder at Arjuna Strategy & Consulting with expertise in digital marketing and AI-driven outreach. Led multidisciplinary teams to implement advocacy campaigns, significantly increasing public engagement. Skilled in Salesforce CRM and data analysis, consistently achieving measurable success in legislative client campaigns. Demonstrated leadership and strategic planning capabilities.

Overview

6
6
years of professional experience

Work History

Co-founder

Arjuna Strategy & Consulting
Gurugram
07.2024 - Current
  • Executed 360-degree advocacy campaigns and digital outreach strategies for four legislative clients in Haryana, J&K, Jharkhand, and Delhi, achieving success in all four assembly constituencies.
  • Led multidisciplinary teams to ensure effective ground operations and robust digital outreach initiatives.
  • Developed AI-powered voter engagement programs, delivering personalized video content to over 300,000 constituents.
  • Managed comprehensive social media strategies and constituent communications to enhance public engagement.

Zonal Manager

Dhruv Research
Jaipur
01.2023 - 06.2024
  • Directed large-scale socio-economic survey operations across multiple states, collecting data from over 500,000 respondents with accuracy exceeding 85%.
  • Analyzed grassroots insights to identify service gaps and align beneficiaries with government schemes.
  • Managed projects exceeding ₹15 Crores across Rajasthan, Gujarat, and Delhi, coordinating cross-functional teams in quality, logistics, and analytics.
  • Facilitated targeted recommendations for public sector clients based on comprehensive data analysis.

Area Manager

Dhruv Research
Ahmedabad & Rajkot
03.2022 - 12.2023
  • Oversaw CAPI survey operations across 10 districts in Uttar Pradesh and Gujarat, ensuring strategic planning and execution.
  • Optimized travel logistics and team rotations, achieving 100% timely completion of over 1,500 samples per constituency.
  • Developed constituency-level sampling models for CAPI surveys, enhancing data reliability and reducing error margins by over 10%.

Political Analyst

Nation with Namo (NwN)
Meerut & Muzzafarnagar
11.2021 - 02.2022
  • Spearheaded outreach strategy in 13 Assembly Constituencies, leading to measurable success in 8 constituencies through precision targeting and grassroots mobilization.
  • Delivered constituency-specific reports with actionable insights based on voter demographics and feedback loops, directly informing candidate messaging and media planning.

Zonal Associate

Mindshare Analytics (Inclusive Minds)
Mohali
06.2021 - 10.2021
  • Managed large-scale outreach campaigns, gathering actionable data through surveys covering 300+ villages.
  • Successfully launched anti-corruption campaign in Rupnagar, Punjab covering 10L+ population.
  • Advised senior campaign leadership on micro-targeting strategies across 600+ booths, resulting in optimized resource allocation and increased ground-level engagement by 30%.

BDO

Crisil, S&P Global Unit
09.2019 - 05.2021
  • Generated over ₹300 Cr in rated bank loan mandates through relationships with financial institutions.
  • Secured meetings with CXO-level decision makers to present credit rating services.
    Converted high-value leads from mid-corporate clients using tailored financial presentations.
  • Established strategic alliances with bankers and credit managers, boosting monthly conversion rates by 40%.

Education

MBA - Immersive MBA Programme - Liverpool Immersion

Liverpool Business School, LJMU
Liverpool
01.2024

PGPM -

IMT
Ghaziabad
01.2022

B.Tech - Computer Science

BML Munjal University
Gurugram, India
01.2019

Senior Secondary - Science

St. Xavier's School
Delhi
01.2015

Skills

  • Strategy and operations
  • Project management
  • Campaign management
  • Public relations management
  • Data analysis
  • Digital outreach strategy
  • Advocacy campaign design
  • Survey operations management
  • Business development and sales

Key Projects And Initiatives

  • Founding Member, Cov Rapid Relief, 04/01/21, 08/01/21, Spearheaded a pan-India COVID-19 helpline, delivering plasma, oxygen, and critical aid to hundreds during peak crisis.
  • Software Intern, GMR Airport, T3, Delhi, 06/01/17, 07/01/17, Contributed to the 'IoT and Smart Airports' project focused on enhancing surveillance and monitoring systems by upgrading airport CCTV infrastructure, integrating smart technologies to improve operational efficiency and security.
  • Head of Operations, Reise, BMU Incubator, 01/01/16, 07/01/19, Led a low-cost excursion program for underprivileged students, coordinating 15+ outings for 1300+ students with minimal budget and multi-stakeholder collaboration.

Accomplishments

    Liverpool Business School: Gold medal in impact poster competition, Dhruv Research Field Ops: Best Performing State – Rajasthan (Team), Dhruv Research: Calmer of the Storms Award (Individual), BML Munjal University: Best Start-Up Pitch Award (2018), President of BMU Excursions Club (2017), Founding Member of Rotaract Club (2016), Organizing Team Member of Eco-Kart (2016), Active Member of NGO named Savera (2015)

Timeline

Co-founder

Arjuna Strategy & Consulting
07.2024 - Current

Zonal Manager

Dhruv Research
01.2023 - 06.2024

Area Manager

Dhruv Research
03.2022 - 12.2023

Political Analyst

Nation with Namo (NwN)
11.2021 - 02.2022

Zonal Associate

Mindshare Analytics (Inclusive Minds)
06.2021 - 10.2021

BDO

Crisil, S&P Global Unit
09.2019 - 05.2021

MBA - Immersive MBA Programme - Liverpool Immersion

Liverpool Business School, LJMU

PGPM -

IMT

B.Tech - Computer Science

BML Munjal University

Senior Secondary - Science

St. Xavier's School

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