Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
Generic

Ranjana Gad

Marketing and Channel Management
Chennai

Summary

Dynamic public relations leader with a strong track record in event planning and brand management. Successfully executed national conferences and improved stakeholder engagement, driving positive brand reputation across various platforms.

Overview

21
21
years of professional experience

Work History

Assistant General Manager

OBO Bettermann India Pvt Ltd.,
Chennai
02.2017 - Current

As Vice Chair of the Women-in-Power Committee (IEEMA) and Presiding Officer of the Internal Complaints Committee (PoSH), I bring the rare ability to lead communication narratives in industry forums and with customers.

Well-recognized for my strengths in:

Media relations and press engagement.

Brand reputation.

Event leadership on a national scale (Elecrama, conferences, PR).

Public speaking, moderating, and compering.

Cross-functional leadership and team development.

a) Lead corporate public relations for OBO India, making a positive impact on the brand’s external image, and managing strategic PR-focused relationships across national and international platforms.

Successfully planned and executed five national-level conferences, five prestigious trade fairs, a corporate press meet, and key customer engagement events.

c) Represent the organization at IEEMA, comparing roadshows, technical seminars, moderating programs, and strengthening visibility during campaigns such as Elecrama 2025.

d) Strong presence in industry forums, led PR representation at IEEMA, delivered welcome addresses, compered road shows, facilitated panel discussions, and contributed to the Women-in-Power Conclave for Elecrama 2025. As VC of Women In Power, I delivered concluding remarks for a webinar on Building Emotional Resilience and Mental Well-Being for Women, which was attended by over 100 women from across the industry.

Enhanced the brand’s visibility through industry engagements, technical seminars, and high-profile networking with industry leaders and CEOs.

Skilled at crisis communication, stakeholder coordination, and ensuring alignment between management goals and brand communication.

Experienced in budget planning for PR, marketing, and branding initiatives.

  • Facilitated team meetings to align departmental goals and improve communication.
  • Assisted in budgeting and forecasting to support strategic planning initiatives.
  • Maintained compliance with company policies and industry regulations in operations management.
  • Motivated and led team members to work together to achieve targets.
  • Implemented marketing strategies to increase brand awareness and revenue.

Senior Executive Officer

SIEMENS LTD
Chennai
09.2006 - 02.2017
  • As a Senior Executive Business Administrator in the house of Siemens Ltd, I am carrying out customer-oriented sales administration functions for order acquisition and execution, while providing timely information on sales, costs, and assets to sales.

Controlling function, monitoring and executing orders, MIS.

Channel Management and Provisioning.

Handling of dealers, key accounts, and audit support engineers, as well as regional heads, to reach planned targets. Work profile took me across Chennai, Bangalore, and Mumbai during my 10 years of tenure with the company.

Team Leader

Tata Consultancy Services
Bangalore
07.2005 - 02.2006

As a Team Leader for Tata Consultancy Services in Bangalore, I handled the project for Deutsche Bank in the Forex and Money Market division.

I was a part of the project team at Tata, working with the team from HCL for the project transition.

Responsible for the verification and setup of KYC-verified accounts for customers from international markets, liaising with project managers from DB.

  • Evaluated processes regularly to streamline operations and reduce redundancies.
  • Maintained a positive work environment that promoted collaboration between team members.
  • Delegated daily tasks to team members to optimize group productivity.
  • Participated in regular meetings with senior leadership to provide updates on team progress.
  • Resolved customer complaints in an effective manner while maintaining a high level of customer service.

Education

MBA - Marketing

Institute of Business Management & Research
Hubli
06-2003

Skills

  • Media relations
  • Crisis communication
  • Event planning
  • Brand management
  • Stakeholder engagement
  • Customer relationship management

Languages

English
Advanced (C1)
C1
German
Beginner (A1)
A1
Hindi
Advanced (C1)
C1
Kannada
Native
Native
Marathi
Advanced (C1)
C1
Tamil
Intermediate (B1)
B1

Accomplishments

YOUNGEST ACHIEVER AWARD by Ladies Circle, Hubli for the year 2003

Timeline

Assistant General Manager

OBO Bettermann India Pvt Ltd.,
02.2017 - Current

Senior Executive Officer

SIEMENS LTD
09.2006 - 02.2017

Team Leader

Tata Consultancy Services
07.2005 - 02.2006

MBA - Marketing

Institute of Business Management & Research
Ranjana GadMarketing and Channel Management