RANJEET NATARAJAN

Agri-tech and urban agriculture specialist with 3+ years of cross-functional experience in business development, digital marketing, and strategic partnerships. Proven ability to drive growth through data-driven campaigns, influencer marketing, and community engagement across FMCG and sustainability sectors. Skilled in scaling hydroponic systems, launching smart gardening products, and managing omnichannel brand presence. Passionate about using technology to solve real-world agricultural challenges and improve food systems at scale.

•Google Digital Marketing Foundations

Founder – Agriculture Novel - Blog

May 2020 – Present

Created and manage www.agriculturenovel.co, a niche blog dedicated to hydroponics, smart farming, and sustainable urban agriculture. The platform has evolved into a growing knowledge hub for agri-tech enthusiasts, students, and small-scale growers across India and internationally.

• Successfully enabled Google AdSense, generating steady revenue through optimized, SEO-friendly content.
• Published 350+ original articles covering plant care, hydroponic techniques, urban farming setups, and agri-innovation case studies.
• Achieved consistent international traffic, with organic visitors from over 20 countries, including the US, UAE, and Southeast Asia.
• Promoted content via content marketing, social media campaigns, and micro-community engagement across platforms.
• Implemented basic web analytics and SEO tools (Google Analytics, Search Console, Ubersuggest) to track user behavior and improve performance.
• Continually experiment with new formats like visual guides, downloadable PDFs, and blog series to boost reader engagement.