Ranjeeta Iyer
Business Analyst
Chennai
Summary
To apply strong analytical and problem-solving skills in a dynamic business environment, utilizing data-driven insights to enhance processes, drive strategic decisions, and achieve organizational goals.
Overview
1
1
year of professional experience
38
38
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Business Analyst
Bharti Airtel
04.2023 - Current
- Designing and delivering projects assigned from the CEO's office
- Strategy formulation - Growth strategy for segment / vertical in line with the stated vision for the business
- Competitor benchmarking - Analysis of the competition results to measure mark to market performance
- Assessment of product portfolio / key market trends / competitor strategy to identify opportunities and gaps for the business
- Driving strategic priorities / key projects - Defining the project charters, deliverables, project management of the key priorities and tracking progress against agreed milestones, providing strategic support on complex issues
- Analysis of business performance - Assessment of key KPIs across the business across LOBs / circles / segments / functions to determine key areas which are not working, highlighting and ensuring discussion with leadership team
- Reviews and follow up - Participate on the Airtel business leadership team, ensuring timely reviews on key priorities, capturing key action points from every meeting and ensuring its timely completion
- Preparation of presentation for reviews / employee facing communications / project charters
- Manage day-day operations as per the need of the stakeholders and coordinating with stakeholders for getting the necessary information and interacting with them.
- Perform gap analysis to identify areas of improvement.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
Senior Sales Manager Household
IDFC FIRST BANK
- 04.2023
- Handling a team of 10 sales officers and overseeing their activities and performance
- Training and mentoring the team to achieve their monthly sales targets and incentives
- Design business plans to expand the customer base
- Performing area and catchment mapping for the sales team for lead generation
- Conceptualized and executed various promotional events for lead generation
- Excelled in selling all the banking products like Savings Account, Current Account, Life Insurance, Loans and many more
- Present the sales, revenue and expense reports to the management frequently
- Identify the emerging markets and develop strategies to penetrate them
- Recruited sales officers for the team through walk-in interviews
- Conducted regular service visits and meetings with the customers of the bank
- Accomplishments and Results: Brought in around 500 NTB customers to the bank by employing strategic initiatives
- Won the various contests by showing extraordinary performances
- Successfully met the sales targets by 100% between the year 2021-2022
- Hired and trained around 10 sales officers in this span of time
- Conducted promotional events which brought in appreciation from National Head
- Revived 50+ dormant accounts which helped in meeting the sales targets
- Trained the team to excel across all the products.
Education
MBA - Marketing
Amrita Vishwa Vidyapeetham
Coimbatore, India 04.2001 - 04.2021
B.E (Electronics & Communication) - Electrical, Electronics And Communications Engineering
Nehru Institute of Engineering & Technology
Coimbatore, India 04.2001 - 04.2019
12th - undefined
Amrita Vidyalayam
10th - undefined
Amrita Vidyalayam
Skills
Programming knowledge in Python and R
SQL Proficiency
Workflow Analysis
KPI Tracking
Data analysis
Business process improvement
Marketing research
Strategic planning
Project Management
Competitive analysis
Certification
Fundamentals of Visualization using Tableau, UCDavis, 04/2020
Personal Information
Date of Birth: 16/05/1997
Hobbies : Singing, Playing Keyboard, Reading
Projects
- Lyrical Sentiment Analysis in Python, 12/2020, To analyze the different factors that contribute towards the lyrical sentiment of the audience in the Spotify playlist.
- Happy Planet Index Analysis using R, 12/2020, To analyze the factors contributing towards the happy planet index of different countries in R.
- Analyzing the car purchase intention of consumers using Weka, 01/2021, To perform data mining techniques on the car purchase dataset in Weka and identify the factors that result in the car purchase among the consumers.
Timeline
Business Analyst
Bharti Airtel
04.2023 - Current
MBA - Marketing
Amrita Vishwa Vidyapeetham
04.2001 - 04.2021
B.E (Electronics & Communication) - Electrical, Electronics And Communications Engineering
Nehru Institute of Engineering & Technology
04.2001 - 04.2019
Senior Sales Manager Household
IDFC FIRST BANK
- 04.2023
12th - undefined
Amrita Vidyalayam
10th - undefined
Amrita Vidyalayam