RANJITH VIKRAM

Previously: Marketing Data Analyst | Dec 2022 – Mar 2025.

• Promoted for exceptional performance in leveraging data to drive strategic decisions across Marketing, Sales, Partner, Product, and Customer Success teams.
• Managed end-to-end CRM (HubSpot) and Tableau reporting, delivering analytics, dashboards, and data storytelling to support executive decision-making, and improve cross-functional alignment.
• Improved data efficiency in HubSpot, developing streamlined data structures, and automating processes to reduce workflow bottlenecks by 40%.
• Conducted KPI tracking and performance reporting across campaigns, customer conversions, churn, product usage, partner deals, and sales, informing strategic decisions and business growth.
• Integrated CSM tool (AppEQ) to enhance visibility into customer health, improve engagement tracking, and support customer success initiatives.
• Directed partner accounts and assigned roles within the ACE Pipeline Manager, supporting partner data insights, and account strategy.

• Led the implementation of an A/B split for the 'Service Campaign,' addressing daily throughput challenges.
• Enhanced campaign performance by 80% through A/B split testing, and thorough performance evaluations.
• Collaborated with teammates to develop the 'Insights Overview' dashboard, utilizing Mode Analytics, offering variants' performances.
• Managed end-to-end operations for SMS campaigns, overseeing dashboards, throughput planning, ad-hoc analysis, and in-depth analysis.
• Built a dashboard for SMS campaigns, enabling detailed analysis and insights into campaign and template performance.

• Led a project analyzing an unstructured database to improve data integrity and control in data operations.
• Analyzed and resolved data inconsistencies, collaborating with Operations Managers to optimize operational metrics by 70%.
• Addressed lead data gaps within the CRM tool through root cause analysis, significantly enhancing overall data quality and operational efficiency.
• Prepared and presented reports to senior management on operational performance.