ranjithkumar krishnan

14+ years of progressive advancement in Information Technology (IT). Worked with world renowned corporations like Schneider electric, Novartis, Vaillant, Morgan Stanley etc.Having experience on Salesforce CRM Sales , Service & Marketing areas of the Product.

Salesforce Certified Platform Developer I , Salesforce Marketing cloud Admin and Salesforce Marketing cloud Email specialist certified.

Having solid experience on Salesforce Apex, flows, Integrations, configuration , Customizations. SFMC List, DEs , Email definition, Reporting, Journey builder, Automations , Cloud pages, AmpScript, SSJS, Compliance, Marketing cloud connect etc.Working last one plus year on SFMC related features & spending more time in learning product.

• Email Marketing: Creating and managing email campaigns, designing templates, segmenting audiences, and analyzing performance metrics.
• Customer Journey Management: Designing and optimizing customer journeys across multiple touchpoints, using automation to trigger messages based on customer behavior.
• Data Management: Integrating and managing customer data from various sources, segmenting audiences based on data, and ensuring data accuracy and compliance.
• Analytics and Reporting: Generating and interpreting reports on campaign performance, customer engagement, and ROI.
• Personalization: Implementing strategies to deliver personalized content and experiences to different audience segments.
• Integration: Connecting Marketing Cloud with other systems and platforms like Salesforce CRM, ERP for a unified marketing strategy.
• Automation: Setting up automated workflows and triggers to streamline marketing processes and improve efficiency.
• Content Creation: Developing engaging and relevant content for various marketing channels, including email, social media, and web.
• Compliance: Ensuring marketing practices comply with regulations such as GDPR, CAN-SPAM, and CCPA.

• Received 'Best technical enthusiast Award' in Wipro manufacturing Domain All hands meet 2011.
• Received several appreciations from clients, Wipro leads on my deliveries.
• From Accenture leads received many appreciations.

Wipro Technologies,

Worked for Schneider electric, as a Java Developer, where we developed a service model where all customer service complaints are properly handled. This gives a greater control of service to client with less investment. The Project Involved Automation of Service using a console application. Client had customers all over the world, so service plays a vital role in customer satisfaction. Helped in Creating TDD, Deployment checklist.

Quotation management system, We worked on migrating our existing Java/Flex application to Salesforce.com platform. Existing application was used to manage sales cycle, create and manage Quotations. After migration I was doing support for one year and made many SOWs and CRs part of enhancements. We used remedy tool as ticketing system. Customer service support and ticket handling. 

Accenture services: 

Customer interaction center - CIC, Migration of Client's existing Siebel platform to SFDC. Entire development of SFDC has been taken care by us, which includes the following:, Part of Design, Development of SFDC components, Migration of Siebel data to SFDC, Creation of CastIron orchestrations for integration, Web service creation & callouts (both SOAP and rest), Email to case using Agent, Web inquiry / Web to case features, CTI configuration using Avaya 3.0, Setting up Oracle backup for SFDC, Creating TDD, Deployment checklist, Roll out plan, Post refresh document & Transition document., Testing team co-ordination. Accenture services, 

Patient engagement center, Creation of new application, which primarily focus on 'Unique treatment for each patient' not like same treatment for a disease for all patients. By this each patient will get individual care depending on the disease level., Part of requirement gathering team., Part of design team., Development of SFDC components, Web service creation & callouts (both SOAP and rest), Email-to-case on demand. Creating TDD, Deployment checklist, Roll out plan, Post refresh document & Transition document. Helped in documenting the requirements and technical designs., Triggers & schedule, batch apex.

HP Technology Private Limited, Vaillant, 

Client was a leading heating equipment manufactures in Europe. They have a globally rolled out Salesforce org with Multi lingual setup. Sales, Service and Marketing modules were implemented in Salesforce.com - with multiple business processes country wise. I was in client place for a KT session of initial transition - Germany (3 months). We were involved in SFDC development, integration development and Maintenance scope., Part of Design, Development of SFDC components, Integration using tool Talend, Lightning components, Communities, Service cloud, Apex, Visualforce, Deployment and Warranty support. 

Capgemini Technology Private Limited, Morgan Stanley, 

A leading banking client situated in North America. We handle their Salesforce.com instance used for hiring , wealth management business purpose. Cannot elaborate functional specifications as it is confidential. Were involved in SFDC development, integration development and Maintenance scope., Salesforce.com Development, Apex, Integration using tool Informatica, Lightning components, Service cloud, GIRA, Visualforce, Deployment and Warranty support.