Sujay Jadhav
Pune
Summary
Dynamic Technical Lead with a proven track record at Michelin, adept at driving cross-functional teams to deliver innovative solutions. Expert in Salesforce Marketing Cloud, enhancing client engagement through strategic automation and campaigns. Strong analytical skills complemented by effective stakeholder collaboration, resulting in improved process efficiencies and project alignment.
Overview
9
9
years of professional experience
Work History
Technical Lead
Michelin
Pune
06.2021 - Current
- Leading the solution and execution of advanced configuration and development activities across the full suite of SFMC modules based on business requirements.
- Develop & deploy campaign assets, journeys and automation in SFMC across Email, WhatsApp, SMS, and other delivery channels along with the team.
- Working with stakeholders to scope End to End customer journey's.
- Understand and translating them into technical solutions
- Led cross-functional teams to implement technical solutions for campaign development.
- Managed system integrations, improving process efficiency across departments.
- Collaborated with stakeholders to define clear project scope and requirements, enhancing alignment on deliverables.
- Reviewed technical documentation for compliance with industry standards, ensuring quality and consistency.
- Worked on custom preference center.
- Worked on custom SSJS solutions to integrate External applications like BriteVerify and Melissa for data validation from SFMC.
- Built an automation which monitors daily bounce rates and sends an alert if the certain threshold defined in an automation is crossed.
- Currently working on AI Initiative by group using Salesforce Agentforce.
Senior Process Executive
Cognizant Technology Solutions Private Limited
Pune
12.2017 - 06.2021
- Developed and executed personalized cross-channel campaigns using Email and SMS ensuring timely and relevant customer communication.
- Configured and managed Data Extension,Data Filters to create targeted audience segments based on real-time customer data and behavioral triggers.
- Designed and deployed responsive email templates using Content Builder with dynamic content to improve engagement rates and user experience.
- Set up and maintained Publication Lists and Preferences Centers to effectively manage customer opt-in/opt-out processes and ensure compliance with GDPR and CAN-SPAM regulations.
- Collaborated with data teams to build advanced SQL queries for extracting, transforming, and analyzing customer data from complex Data Extensions.
- Supported IP warming efforts for newly provisioned sender domains to improve email inbox placement rates and build a positive reputation with ISPs.
- Designed and executed A/B testing strategies for email subject lines, content, and layouts to optimize open and click-through rates.
- Streamlined creation of automations and journeys tailored to client business requirements.
- Developed strategies to improve open rates, click rates, and conversion rates.
- Developed emails and templates with HTML and AMPScript.
- Worked on Cloud Pages.
- Created Reports from Analytics builder.
- Configuring/Accessing FTP to access files.
Education
Masters in Computer Science -
Indira College
Pune01.2018
Bachelors in Computer Science -
Modern College
Pune01.2015
Skills
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Cloud Email Specialist
Technical Skills
- Salesforce Marketing Cloud: Email Studio, Mobile Studio, Web Studio, Journey Builder, Automation Studio, Contact Builder, Content Builder, SQL, AMPScript, HTML, CSS.
- Salesforce Ecosystems: Sales Cloud, Service Cloud, Marketing Cloud.
- Email Marketing: Campaign Strategy, A/B Testing, Deliverability Optimization.
- Data Management: Data Extensions, Lists, Data Integration, Data Validation and management.
Languages
- English
- Hindi
- Marathi
Personal Information
- Date of Birth: January 05, 1993
- Nationality: Indian
Timeline
Technical Lead
Michelin
06.2021 - Current
Senior Process Executive
Cognizant Technology Solutions Private Limited
12.2017 - 06.2021
Masters in Computer Science -
Indira College
Bachelors in Computer Science -
Modern College