Rashi Ailawadi

• Brand Growth and Full Funnel Marketing : Developed and implemented comprehensive digital marketing strategies across Google Ads and YouTube Ads, driving brand awareness, engagement, and conversion for clients in retail clothing, home and consumer, and real estate sectors.
• Revenue Growth Enabler: Understanding client goals and digital maturity, enabling the right solutions to grow revenue, and providing better ROAS. Contributed to a 15% annual growth in revenue for Google through the book of business.
• Strategic Brand Development & Client Solutions: Crafted compelling, research-based insights to drive clients' digital growth and enhance brand presence, establishing long-term trust and value.
• Measurement and Value Attribution: Enabling the right measurement strategy for customers using attribution reports, conversion lift tests, Google Analytics, and LTV frameworks to focus on long-term customer retention and overall ROAS.

Led the full pan-India launch of Kinder Creamy, developing a comprehensive brand activation strategy encompassing digital, POSM, e-commerce, and packaging, culminating in the creation and execution of the 'Scooper Time' digital property to establish a lasting brand asset.

• Managed end-to-end client relationships, exceeding targets for 6 months, achieving 2x target in one month, and activating 5 corporate clients within 3 months.

• Expanded the business into new industries like IT, Media and startups broadening the client base for the firm and formulated new revenue strategies and marketing plans.