Rashika Tongaria
New Delhi
Summary
Content Strategist and UX Copywriter with 7+ years of experience building user-first narratives across fintech, consumer tech, and women's wellness products. I specialize in translating complex ideas into clear, reassuring, and conversion-driven copy across apps, campaigns, and product launches. From leading content teams at scale to owning UX copy for new product features, my work sits at the intersection of brand, product, and user emotion, ensuring every word earns its place in the journey.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
Work History
Senior UX Copywriter
YesMadam
01.2026 - 01.2026
- Owned UX copy for the launch of a new Korean Body Spa service for women, covering service details, user education, and booking flows.
- Translated complex treatment information into clear, reassuring, and conversion-friendly in-app copy.
- Focused on trust-building language for first-time users in a sensitive, high-intent service category.
- Partnered with product and design stakeholders to ensure consistency across screens and user touchpoints.
Team Lead
One97 Communications Limited
06.2022 - 10.2025
- Led multi-disciplinary creative teams for fintech and consumer-tech brands, delivering UX copy, product microcopy, and marketing campaigns with 100% on-time and escalation-free execution across telco and app verticals.
- Created compelling jingles, taglines, and narratives for metro transit and app campaigns, resulting in a 15% increase in user adoption and engagement.
- Ensured cross-channel consistency in brand tone, quality, and storytelling, enhancing brand recognition and customer loyalty.
- Authored 30+ short-form stories across diverse genres for internal creative showcases and brand storytelling projects, contributing to a
Intern
Hakuhodo Percept
03.2020 - 07.2020
- Crafted compelling brochures, campaign copy, and SEO writing.
- 20% improvement in team creativity and audience engagement.
- Specialized in creative strategy, campaign execution, product marketing, and brand storytelling to drive impactful communication.
- Developed and optimized UX microcopy, app copy, digital collateral, and landing pages to improve user experience and conversion rates.
- Mentored creative teams, facilitated cross-functional collaboration, managed stakeholders, and expertly handled crisis situations to maintain project delivery standards.
- Demonstrated writing expertise in scriptwriting, SEO writing, editorial development, and storytelling across multiple genres to support diverse marketing objectives.
Content Researcher Intern
Matchbox Shots
03.2019 - 07.2019
- Conducted comprehensive story research, character studies, and narrative analysis to enhance film project development.
- Collaborated closely with directors to refine plot structures and screenplay treatments, improving narrative coherence and engagement.
- Developed detailed creative briefs and cultural reference decks, supporting innovative concept creation for new projects.
Education
MBA/PGDM - Marketing
D Y Patil University
Pune 01.2025 - 02.2026
BMM - Advertising
Guru Nanak Khalsa College of Arts Science and Commerce
Mumbai 01.2013 - 01/2016
Skills
- Script Writing
- Creative Writing
- Web Content Writing
- Copy Writing
- SEO Writing
- Proof Reading
- Content Writing
- Brand storytelling
- Content strategy
Experience Years
5 Years 6 Months
Languages
Hindi
First Language
English
Proficient
C2
Timeline
Senior UX Copywriter
YesMadam
01.2026 - 01.2026
MBA/PGDM - Marketing
D Y Patil University
01.2025 - 02.2026
Team Lead
One97 Communications Limited
06.2022 - 10.2025
Intern
Hakuhodo Percept
03.2020 - 07.2020
Content Researcher Intern
Matchbox Shots
03.2019 - 07.2019
BMM - Advertising
Guru Nanak Khalsa College of Arts Science and Commerce
01.2013 - 01/2016