Rashmi Chimmalgi
CXL Certified Product Marketer | Demand Gen | SaaS Copywriter (2.5 yrs exp)
Bengaluru
Summary
- Good understanding of B2B SaaS landscape.
- Crafted compelling and high-converting LinkedIn ads, Google ads, Landing pages, and InMail ads.
- Helped achieve landing page conversion rates between 5%-7% for Demand Capture (high-intent audience).
- Strategized and executed Demand Gen campaigns for SaaS brands. (Avg. CTR = 2%, above industry standard)
- Actively participated in client facing roles to consult on website messaging, ad copy optimizations, landing pages, and conversion paths.
- Collaborated and assisted performance marketing team to ensure everything is on track to hit clients' SQL targets.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Sr. B2B SaaS Copywriter
Spear Growth
03.2022 - Current
- Building Demand Gen strategy using advanced Demand Gen framework - Achieved 2% CTR.
- Crafting ad copies (Demand Capture & Demand Gen) - tracking their performance regularly.
- Building landing page copies, landing page optimizations (Mostly Demand Capture).
- Creating email workflows.
- Copy creation for internal marketing initiatives (Newsletters).
- Coordinating with ad designers & paid-media (PM teams) to ensure everything is on track.
- End-to-end client ownership - communicating with clients over Slack and in external calls to share updates and resolve queries
- Conducting extensive client market research, messaging, target audience related research.
- Participated in trainings, brainstorming sessions, growth-oriented activities, etc. to keep myself updated with latest skills.
Senior SEO Analyst and Content Writer
E4k Agency
11.2017 - 06.2019
- Implemented schema markup to enhance search engine result page listings for improved click-through rates.
- Established strong relationships with influential bloggers and digital publishers for increased brand exposure through guest posting opportunities.
- Improved website rankings by conducting comprehensive SEO audits and implementing strategic optimization techniques.
- Monitored industry trends to stay current with search engine algorithm updates, adjusting strategies accordingly for continued success.
- Boosted organic traffic through on-page and off-page optimization strategies, including keyword research, meta tag updates, and link building.
- Conducted extensive keyword research using various tools such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer for optimal targeting in content creation efforts.
Digital Marketing Executive
Absolute Reports
09.2015 - 02.2017
- Increased lead generation by implementing innovative strategies and tactics.
- Utilized data-driven insights to refine targeting strategies, increasing qualified leads generated.
- Analyzed competitor strategies to inform ongoing optimization efforts in lead generation campaigns.
- Collaborated with the sales team to align goals and improve conversion rates.
- Enhanced sales pipeline with effective lead nurturing techniques.
Education
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
PVPIT
Sangli, India 01.2010 - 01.2014
Skills
Product Marketing
Messaging strategy
Copywriting
Growth-mindset
Goal driven
Team collaboration
Willingness to learn
Curiosity
No corporate BS
Product Marketing Specific
- Owned and completed one product marketing landing page for Spear Growth (SEO Enablement).
- Helped one SaaS brand with positioning, storytelling & messaging to clarify target audience, identify the customer pain-points, and articulate how their solutions help.
- Spent 30+ hours learning & earning Product Marketing Minidegree at CXL institute.
- Passed the final exam with 92% (Please see my LinkedIn profile for CXL certificate credential).
Skills I'm confident to implement right away:
- Product launches (GTM) - Develop a winning GTM strategy at every stage of growth.
- Positioning -> Storytelling -> Messaging - Developing product positioning framework and drive growth by effectively narrating your brand's story.
- Cross-functional execution - Collaborate with Sales, Product, Marketing and other stakeholders to work towards achieving the common goal - product success!
- Content creation - Content development and ownership to build brand's reputation and engage audiences throughout the buying journey.
- Sales enablement - Arm sales and customer success team with the right materials to drive positioning success during calls.
- Competitive analysis - Build the best competitive analysis program to monitor our competitors' health and take accurate product decisions.
Certification
Product Marketing
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Product Marketing
08-2024
Sr. B2B SaaS Copywriter
Spear Growth
03.2022 - Current
Senior SEO Analyst and Content Writer
E4k Agency
11.2017 - 06.2019
Digital Marketing Executive
Absolute Reports
09.2015 - 02.2017
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
PVPIT
01.2010 - 01.2014
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