Ravendra kumar
New Delhi
Summary
Dynamic and results-driven Product & Marketing professional with over 14 years of experience in the hi-tech imaging and consumer electronics industry. Proven expertise in end-to-end product lifecycle management, channel sales (GT/LFR/Online), and brand strategy. Identifying OM SYSTEM Brand Ambassador and Managing , wildlife safaris, and photowalks. Adept at managing top-tier photographer communities, influencer networks, and photo schools to drive brand loyalty and market share. Combines technical product mastery with exceptional team training and event management capabilities.
Overview
2
2
Languages
18
18
years of professional experience
Work History
Product Manager
CNL Barnds OM SYSTEM (Olympus) & Hama
04.2020 - Current
- Product & Business Strategy: Drive the complete India business for OM SYSTEM (Mirrorless cameras/lenses) and Hama accessories across General Trade, Online, and Large Format Retail (LFR).
- Technical & Price Management: Led pricing strategy for new product launches, forecasted yearly trends, and managed stock levels and aging inventory to optimize product availability.
- Wildlife Community & Influencer Management: Cultivate and manage a robust pan-India network of wildlife photographers, influencers, and content creators. Drive brand advocacy through strategic gifting, sponsored projects, and collaborative content creation.
- Managed large-scale events to enhance community engagement and brand visibility.: Spearhead the curation and execution of large-scale experiential events, including trade shows ,Macro meet and Wings and wings etc.
- Event Management & Photowalks: Spearhead the curation and execution of large-scale experiential events, including,Wildlife Safaris (coordinating logistics, permits, and on-ground photography guidance).
- Urban Photowalks in major metros to engage hobbyists and professionals.
- Technical Workshops in partnership with photo schools and colleges.
Assistant Regional Sales Manager (North India)
Creative NewTech Limited
04.2014 - 03.2020
- Portfolio Management: Managed product portfolio for Manfrotto, Olympus, and GoPro across North India, ensuring alignment with market demands.
- Community Engagement: Developed experiential marketing initiatives with regional photographer communities, organizing demo days that highlighted technical capabilities of new products and strengthened brand presence.
- Event & Workshop Execution: Executed frequent photo workshops and technical training sessions for channel partners, enhancing their expertise in advanced camera techniques and product knowledge.
Key Account Manager & Trainer
Olympus Imaging India
10.2012 - 03.2014
- Managed end-to-end recruitment, training, and retention strategies for North zone retail team, enhancing team capabilities and reducing turnover.
- Partner Relationship: Built and sustained strong relationships with key retail partners, ensuring priority shelf-space and staff mind-share.
- Recruitment & Retention: Managed end-to-end manpower recruitment, training, and retention strategies for the North zone retail team.
- Built strong relationships with key retail partners, securing priority shelf-space and increasing staff engagement.
Trainer
V-5 Brand (Canon India Pvt. Ltd)
07.2010 - 09.2012
- Training & Development: Designed and delivered new-hire onboarding, refresher, and sales grooming modules, enhancing the team's presentation and soft skills.
- Streamlined showroom administration and daily MIS reporting while representing Canon at corporate and community events.
Sales Associate
Vision Distribution (Clients: Dass Studio & Croma Electronics)
11.2008 - 06.2010
- Outperformed store sales targets through effective product demonstrations and technical troubleshooting for customers.
- Delivered exceptional customer service to enhance client satisfaction and loyalty.
- Assisted clients in product selection, providing tailored recommendations based on needs.
- Managed inventory levels, ensuring optimal stock availability for key products.
Education
B.Com (Graduation) -
University of Delhi
Delhi10+2 - undefined
CBSE Board
DelhiHigh School - undefined
CBSE Board
DelhiSkills
Community & Influencer Management
Wildlife Photographer Network
Photo School Partnerships
Influencer & Content Creator Mgt
Identifying Brand Ambassadorship (OM System)
Event Management & Curation
Photo walks & Safaris
Workshops & Masterclasses
Trade Shows & Exhibitions
On-ground Event Execution
Technical Product Management
Pricing & Forecasting
Inventory & Aging Stock
Sales target achievement
Maintain annual growth 25-30%
KEY ACHIEVEMENTS
Brand Ambassador: Recognized as a primary Brand Ambassador for OM System, representing the brand at national photography conclaves., Community Growth: Grew the wildlife photographer community engagement by 40% through targeted safaris and content collaborations., Sales Excellence: Achieved 150% of zonal targets at Olympus Imaging India., Service Champion: Awarded 'Service Champion' for 4 consecutive months at Canon India., Training Impact: Trained over 200 retail employees and 200+ workshop participants monthly, significantly reducing product-related escalations.
PERSONAL DETAILS
- Father's Name: Mr. Kunwar Pal
- Date of Birth: 1st March 1986
- Permanent Address: D-128, Qutub Vihar, Goyla Dairy, New Delhi
Timeline
Product Manager
CNL Barnds OM SYSTEM (Olympus) & Hama
04.2020 - Current
Assistant Regional Sales Manager (North India)
Creative NewTech Limited
04.2014 - 03.2020
Key Account Manager & Trainer
Olympus Imaging India
10.2012 - 03.2014
Trainer
V-5 Brand (Canon India Pvt. Ltd)
07.2010 - 09.2012
Sales Associate
Vision Distribution (Clients: Dass Studio & Croma Electronics)
11.2008 - 06.2010
High School - undefined
CBSE Board
10+2 - undefined
CBSE Board
B.Com (Graduation) -
University of Delhi