Ravi Golechha
New Delhi
Summary
Experienced in conducting primary market research projects, including segmentation, demand estimation, TURF Analysis, and Trackers. Skilled in analyzing data to provide valuable insights and recommendations for strategic decision-making.
Overview
5
5
years of professional experience
Work History
Co-Founder
EACC AI Labs Private Limited
06.2024 - 06.2025
- Social Media Analytics Tool: Built Python-based tool using pandas and matplotlib to analyze posting patterns and engagement data, helping influencers optimize posting times and achieving 15% improvement in average engagement rates
- Customer Segmentation Project: Developed customer segmentation solution using K-means clustering in Python to analyze purchasing behavior of 20,000+ customers for fashion retail clients, enabling targeted marketing strategies
Associate Consultant (Sept - Oct, 2021), Associate
Trinity Life Sciences
09.2020 - 10.2021
- Healthcare Professional Segmentation: Designed segmentation framework using clustering analysis to classify 500+ healthcare professionals.
- Patient Unmet Needs Messaging Study: Conducted TURF (Total Unduplicated Reach and Frequency) analysis to evaluate unmet needs that appeal to the maximum patients.
- Demand Estimation: Product Demand Estimation using Choice-Based Conjoint data, providing market share projections for new pharmaceutical product launch.
- Tracker Study: Regular updating of market shares by capturing PMR data.
Education
Bachelor of Technology, -
IIT Delhi
05-2020
Skills
- Conjoint Analysis
- Segmentation
- Factor Analysis
- Excel
- PowerPoint
- Communication
Timeline
Co-Founder
EACC AI Labs Private Limited
06.2024 - 06.2025
Associate Consultant (Sept - Oct, 2021), Associate
Trinity Life Sciences
09.2020 - 10.2021
Bachelor of Technology, -
IIT Delhi
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